Hey everybody I'm here at CES 2019 and this behind me is a television.
Believe it or not.
This television is LG's rollable display.
Doesn't even look like a TV down here.
Just a little box which actually includes This box above and a little stand below that.
The box holds speakers, but the really cool thing that it holds is a full size 65 inch television.
The tv can roll straight up, slowly, taking just a few seconds to get to its full size.
When it's there, you have a beautiful OLED television.
OLED tv's are the best performing televisions we've ever tested.
They have beautiful black levels, great viewing angles, the whole nine.
But this TV is the first we've ever seen that can do this.
It disappears completely.
Of course, the huge advantage is when it's off, there's no TV at all.
You just have this little piece of furniture here.
When it's on, you got a great, big TV.
Particularly effective when you have this beautiful view in the background like we have here.
Another cool feature, this TV is it goes down about a quarter of its normal size and produces these little apps on the bottom here so you can look at a clock, you can get some photos, you can do some extra things on the bottom here when the TV's just partially up.
Another big advantage is the sound system itself built into the TV, it's a full 100-watt Dolby Atmos sound system, so this thing can really blast.
And of course if you wanna listen to music on it, you reduce the TV size completely.
And just have the music coming out with no TV screen and no picture, no screen whatsoever.
You might be wondering about durability.
This thing does roll up into a little poster looking thing inside here.
LG says that they've done it 50,000 times and if you do that 4 times a day that's gonna last you 36 out years.
So that's a plenty of durability according to LG.
We'll see what actually happens in real world [UNKNOWN] special warranty on this TV that they've told us about so far.
You also might be wondering how much this TV costs.
Well, they haven't told us that either the same the second half of 2019 but when it comes out, it's not gonna be cheap.
I'm David Katzmaier with the first rollable LED TV actually going on sale later this year at CES 2019.