Curved televisions used to be the stuff of dreams but now they're finally ready for primetime.
I'm Luke Westaway for CNET here at CES 2014 taking a look at LG's Curved TV efforts.
So, in terms of amazing TV technology, this tech really takes all the boxes.
For one thing, it's 4K, which means it has an incredibly high resolution.
It's OLED, which is a screen technology that started in mobile phones but is now emerging into televisions
and it's really vibrant, it looks really incredible.
And finally, it's curved.
So, the screen itself has a slight curve to it.
LG thinks that's gonna make watching movies or sports feel more immersive.
The model I'm stood in front of right now is the 77-inch [unk] but LG has also made 65-inch and 55-inch variants if you don't happen to live in the world's biggest house.
These TVs are gonna be available later in 2014.
There's no price for now but expect them to be very, very pricey.
The picture
quality is gorgeous and with a TV this incredible it seems a little churlish to pick floors.
However, this curved screen stays curved and LG has just revealed another TV-- a concept TV-- that is curved but can also go back to a flat position.
That might be available next year, so if you're thinking of this I wonder if maybe it might be worth holding off a year and seeing if you can get the one that gives you the option of curved or flat.
I'm Luke Westaway for CNET here at CES 2014.
Check out ces.cnet.com for more.