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Justin Timberlake brings Sony backNatali Del Conte talks to William Rast co-founders Justin Timberlake and Trace Ayala at their Sony-sponsored fashion show in New York City--and puts their geek cred to the test.
[ Background music ] >> Hi I'm Natalie Del Conte from CNET and we are backstage at the William Rast fashion show here in New York where Justin Timberlake has come to represent Sony and William Rast which if you're not sure what that is it's a new line of fashion. We're here to talk to him about his affiliation with Sony so let's see what kind of gadgety geek he really is. I want to talk a little bit about Sony why do you think a technology company would sponsor a fashion event? What do the two have in common? >> You'll have to ask them. We're just puzzled. >> Just happy to take the sponsorship money? >> No, no, no, no I think we were stocked to get this technology. You know we're streaming for the first time, you know and it's nice to have that sort of that sort of that little bit of edge to what it is that we're presenting. >> What gadgets do you carry and use right now? >> Me? >> Either of you. >> Blackberry and iPhone. >> No Sony at all? >> No Sony at for me, cell phone, no. >> Play Station >> Oh yeah of course I have a Play Station yeah. >> I do love Play Station. >> A Vaio, eReader come on your guys? >> Yeah the eReader is legit. >> Oh yeah the eReader. >> The eReader is pretty awesome I do use that. >> Alright I have one more question what can you tell me about the Facebook movie? >> It's a David Fincher film. It's an interesting look at how the whole thing came together, which I don't think a lot of people know about. >> Alright maybe he's not the geekiest of geeks but if you poke him on Facebook he might just poke you back. Natalie Del Conte from CNET. [ Music ]