Apple's Jony Ive has just been promoted to Chief Design Officer at the company.
Here's how the mastermind behind the iPod and iPhone rose to become the most famous designer on the planet.
Graduating with a first class degree, Ive's first big career step was helping found Tangerine.
A london based design company.
Designing everything from power tools, to tooth brushes.
I've also worked with client, Apple.
Doing some early designs for what would become the Powerbook in 1991.
Clive joined apple in 1992, where he worked on the [UNKNOWN] the message pad 110.
Apple in the mid 90s was a far cry from the Apple of today, however.
Losing cash and lacking focus in it's product line up.
I was planning on quitting, but the return of co-founder Steve Jobs in 1996 changed everything.
With the iMac G3, Apple swept aside years of dull, samey computers, and Ive's work with Jobs on this landmark device thrust him to the forefront of Apple.
Ive would achieve broader recognition for his contribution to the iPod in 2001, which Ive insisted should have a pure white color scheme.
From the charging cables to the ear buds.
Over the next decade, Ive would level his legendary attention.
Attention to detail like many Apple hits, include the iPhone, iPad, and plenty of Macs.
Following the death of Steve Jobs, in 2012 Ive took another major step at at Apple taking charge of software design as well as hardware.
The following year Apple's mobile gadgets got a major reworking in the form of iOS 7, a flatter, more colorful look that's since spread to the Mac.
Ive's latest creation is the Apple Watch, unveiled in 2014.
It remains to be seen whether this wearable gadget can have the same impact as Apple's other products.
But what's certain is that Ive has become one of the companies greatest aspects and we're excited to see what he builds next.