And this is what we're doing in iPhone 7 Plus.
It's plus a second camera.
There's now two 12 megapixel cameras built in the iPhone 7 Plus.
One has the wide-angle 28 millimeter lens, the same as the iPhone 7. The other is a telephoto 56 millimeter length But why have two complete cameras with two lenses?
Well, to explain it, let me show you a traditional point-and-shooter DSLR, and how the lens can work.
As you know, and we have many of these cameras in our lives, you can change the focal length of your lens.
To zoom in.
That's how we get a zoom feature.
And that works great when you have a large camera with a big lens on it.
You can move in and out.
That isn't so great on the lens you wanna put on something that goes in your pocket or your purse.
So how does it work?
The same as before, you go into the Camera app to take a picture.
But now there's a new button right there on the screen, I can blow it up a teeny bit.
It says 1x, it's right above the shutter.
Or you got to take a picture, it's using the wide angle lens, and taking a picture just as always.
But now with this button you can do one or two things.
First, you can just tap it and it jumps to 2x.
Now you are taking a picture with telephoto lens.
You are getting the same high quality 12 mega pixel picture with a beautiful optical lens your cell phone needed.
The second thing you can do is you can put your finger on it and drag across it.
And you can zoom from one 1X to 5X.
And as you go beyond 2X you're doing software zoom.
But now since it's starting with the telephoto lens, the quality of that image is four times better than before with software zoom.
In fact, it's so much better we decided to push it even further all the way up to 10X.
So now, [APPLAUSE]