-I'm really pleased to tell you today all about the brand new iPhone 4S.
-That pretty sums up the Apple announcement, it's the 4S, not the new iPhone 5 that everyone wanted.
-But don't be deceived because inside, it is all new.
-Apple analyst and consumers alike were speculating the press conference at Apple's headquarters in Cupertino, California would yield a new phone entirely not just an update to the existing model.
-I can just to say that the announcement was a bit under whelming.
A lot of people expected iPhone 5with the case changed, something might able a little sleeker and substantially different.
This isn't just substantially different.
This is an incremental improvement.
-Some of those incremental improvements include changes to the camera.
It boasts more features and can now shoot 1080p high definition video.
-For many customers, this iPhone 4S would the best still camera they've ever owned, the best video camera they've ever owned and they have it with them everywhere they go.
-It also comes with new voice recognition software call Siri.
-What's the best sushi?
-I found a number of sushi restaurants 18 of them are fairly close to you.
-I think it's something that Apple is now catching up to maybe surpassing what android has offered.
It's too early to say whether it's going to be a bit a hit.
-The iPhone 4S will on sale on October 14 here in the US and worldwide in December.
The base model at 16 gigs will cost $199.
The most expensive for 399 for 64 gigs.
This version of the iPhone is also enabled for worldwide compatibility and is not available on Sprint network in addition to AT&T and Verizon.
-Apple has been moderately aggressive with pricing here.
I mean, this is Apple, you're always gonna pay a little bit more like you can get a decent amount for your money.
-For those people not ready to upgrade their iPhones, Apple execs explained new changes that will be made to iOS 5, the operating software for existing phones and tablets.
We have a new notification center.
You can get to it anytime by swiping your finger down from the top and you get all of your notifications.
Notifications are no longer blocking.
So, if you're playing a game and notification comes up, it just suddenly comes with the top, doesn't interrupt you, you can keep on playing the game, it will dismiss itself.
-iOS 5 will be available starting October 12.
In Francisco, I'm Kara Tsuboi, cnet.com for CBS news.
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