Inside Scoop: Samsung's S4 lost in translation
Inside Scoop: Samsung's S4 lost in translation
3:19

Inside Scoop: Samsung's S4 lost in translation

Tech Industry
-Hey everyone. And welcome to the Inside Scoop, I'm CNET's Kara Tsuboi joined by Senior Managing Editor Kent German. And today, Kent and I are talking all about the Samsung Galaxy S4 which is just announced on Thursday of this week. So we know a lot about the phone already-- -We do. -The specs, the features, the size and all that but I'm more curious to hear your thoughts on where this phone falls in the landscape of smartphones. -Well, Samsung has done a good job of having its Galaxy S line, I mean, the image of it has been a little convoluted 'cause they some really low-end Galaxy models. But the Galaxy S-- that's their flagship brand. Everybody knows it. Everybody is familiar with the device. The Galaxy S3 was very popular and successful. And with this device, you know, it's not a huge step forward on the Galaxy S3 but it is taken that phone inching that little throw in almost every spec [unk] getting the screen a little bigger. It's a nice little push forward for them and I think it's gonna be very successful. -As far as the S3 users, is it worth them breaking contract to get this phone? -Yeah, probably not. I mean, you know, it depend on what kind of deals the carriers are for if they come back and they say well, maybe we can extend your contract and we'll still give you money off possibly. But I don't think on the outside, not really. -An outside of the whole Android family, is it worth people jumping platforms? I mean, do you really see iOS users hopping over to get their hands on the S4? -No I don't. I mean, I think-- if maybe but, you know, some of these really committed iOS, they always have been, they're probably always going to be. So I don't see this phone in particular making someone switch over to Android. -I think it's really difficult to talk about the S4 release without talking about yesterday's announcement. There is roughly, what 45 minute hour long spectacle for lack of a better word. -Yeah. It's a good word. -What are your thoughts on that, that whole, you know, dog and pony show and what that really says about the company and the audience are going after? -Well, you know, Samsung is always sort of done this theatrical performance thing. You know, few years ago at CES, they had a little kid running around on a wolf's head and talk about using the devices at home and that was very bizarre. And a few years ago at Mobile Congress, they had dancers and trapeze artists, so they've already sort of trying to throw in this theatrical aspect to its performance or to its press conferences. And, you know, they really can't go the root of maybe what Apple would do just having a couple of execs they're talking about the phone 'cause they may be criticized for being boring so I think Samsung is trying to do something different. I don't think yesterday was quite what may should have done as far as some of the performances on stage but it's a very Samsung to do what they did yesterday. Little bizarre, tried to be a little crazy but maybe the execution not really what it should be. -Do you think it really resonated with their target audience? -Well, I don't think that-- I don't know what their target audience is I guess-- perform this presentation. -Good point. Yeah. -I was looking at it at the same-- This phone really is for everybody. I mean, I've seen these review. Our first take we say, it's for people that really wanna high-powered Android phone and it's for people that isn't. So I don't think the phone has a clear target market right now and from yesterday's presentation, I don't know who they're going for. -Samsung is a Korean company so perhaps there's something lost in translation. -Sure there is. I mean, there's always, you know, you're talking about a company that's born and bred in Korea and they're incredibly powerful in Korea and, you know, they do have to transfer that sort of corporate image in the different cultures. And there's-- you know, that's gonna be for-- with complications and so, I think we might have seen a little bit of that yesterday. -Yeah. Well, let's hope that the phone speaks for itself. -Yeah, I hope so 'cause presentation [unk]. -Senior Managing Editor Kent German. I'm Kara Tsuboi. Thanks for watching the Inside Scoop.

Up Next

Samsung Note 8 will try to win back burned Note 7 fans
jessica-1

Up Next

Samsung Note 8 will try to win back burned Note 7 fans

iPhone 7 breaks Apple's sales records
inside-scoop-cnet.jpg

iPhone 7 breaks Apple's sales records

Apple's all about the MacBook on October 27
ismacbookcnet.jpg

Apple's all about the MacBook on October 27

Apple set to focus on iPhone at September 7 event
isapple97.jpg

Apple set to focus on iPhone at September 7 event

What the Verizon-Yahoo deal means for users
yahooverizon.jpg

What the Verizon-Yahoo deal means for users

What to expect at Apple's WWDC 2016
16n0607insidescoopwwdc.jpg

What to expect at Apple's WWDC 2016

Inside Scoop: Tim Cook talks privacy at Apple's shareholder meeting
inside-scoop.jpg

Inside Scoop: Tim Cook talks privacy at Apple's shareholder meeting

Inside Scoop: What will be the hottest phone from Mobile World Congress?
insidescoop.jpg

Inside Scoop: What will be the hottest phone from Mobile World Congress?

Ripple Maker gives us a taste of our face
ces1681insidescooppart1still.jpg

Ripple Maker gives us a taste of our face

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

One Day With Samsung's New Galaxy S23 Ultra
24-hours-with-the-s23-ultra-3

One Day With Samsung's New Galaxy S23 Ultra

'Prehistoric Planet': The Visual Effects Behind the Apple TV Plus Show
prehistoricplanet

'Prehistoric Planet': The Visual Effects Behind the Apple TV Plus Show

Apple's Mysterious New Music App
230201-yt-apple-new-music-app-v05

Apple's Mysterious New Music App

Boston Dynamics' Stretch Robot Is DHL's Newest Helper
dhl-image-without-bug

Boston Dynamics' Stretch Robot Is DHL's Newest Helper

Samsung Galaxy S23 Ultra, S22 Ultra, iPhone 14 Pro Max: How Do They Compare?
yt-samsung-s22-s23-iphone14-pro-max

Samsung Galaxy S23 Ultra, S22 Ultra, iPhone 14 Pro Max: How Do They Compare?

Samsung Galaxy S23 Event: Everything Revealed
1203860653352361-tosb2t0zztw5ftnk6qic-height640.png

Samsung Galaxy S23 Event: Everything Revealed

Most Popular All most popular

Easy Ways to Lower Your Utility Bills and Save Money
yt-reduce-your-utility-bills-v3

Easy Ways to Lower Your Utility Bills and Save Money

How See-Through Solar Panels Could Bring Renewable Energy to Your Windows
trans-solar-panels-seq-00-06-11-19-still001

How See-Through Solar Panels Could Bring Renewable Energy to Your Windows

How to Delete or Disable Your Instagram Account
phoneonorange

How to Delete or Disable Your Instagram Account

We Tried These 48-Megapixel AR Glasses From DigiLens With Our Voice
digilens-7-005-mov-17-50-56-10-still002

We Tried These 48-Megapixel AR Glasses From DigiLens With Our Voice

Moto Edge 2022: First Look at Motorola's $498 Phone
motoedge-fl-00-02-03-08-still003

Moto Edge 2022: First Look at Motorola's $498 Phone

Big tech explains how it will fight foreign government hacks in US elections
senate-ceos-facebook-russian-interference-00-07-11-09-still083

Big tech explains how it will fight foreign government hacks in US elections

Latest Products All latest products

Samsung's Galaxy S23 Lineup Is Here With Big Camera Upgrades
cnets23

Samsung's Galaxy S23 Lineup Is Here With Big Camera Upgrades

Testing Apple's New M2 MacBook Pro and Mac Mini
macbook-pro-and-mac-mini

Testing Apple's New M2 MacBook Pro and Mac Mini

Hands On: Google Android Auto in Volvo's New EX90
google-booth-seq-00-08-05-25-still002

Hands On: Google Android Auto in Volvo's New EX90

Hands On: Acer's 3D Stereoscopic Screen
c0270-mp4-02-36-54-21-still001

Hands On: Acer's 3D Stereoscopic Screen

'Hey Disney' Comes to Amazon Echo Devices
ces-disneyalexa-00-01-11-14-still001

'Hey Disney' Comes to Amazon Echo Devices

Hearing Dolby Atmos in a Car Blew Me Away
ces-dolby-00-00-55-13-still001

Hearing Dolby Atmos in a Car Blew Me Away

Latest How To All how to videos

Connect a Meta Quest 2 VR Headset to a PC
pc-vr-5

Connect a Meta Quest 2 VR Headset to a PC

Cast Your Meta Quest Headset to a TV, Phone or Browser
cast-2

Cast Your Meta Quest Headset to a TV, Phone or Browser

MacOS Ventura Continuity Camera Turns Your iPhone Into a Webcam
1203246975312353-pnmdl8bwygpxcjffhlcf-height640.png

MacOS Ventura Continuity Camera Turns Your iPhone Into a Webcam

How to Clean Your Keyboard's Sticky Keys
3keyboards

How to Clean Your Keyboard's Sticky Keys

How to Play Games from PlayStation Plus on PC
psstill

How to Play Games from PlayStation Plus on PC

How to Delete or Disable Your Instagram Account
phoneonorange

How to Delete or Disable Your Instagram Account