>> So you can actually record HD video right on your phone, edit it right on your phone and then with a few taps email it, send it in an MMS send it to Mobileme, send it to YouTube. It's pretty remarkable but we're going even further than that because what we've done is we've written an application ourselves [cheering and applause] called [inaudible] and rather than tell you about this I want to show it to you and to show it to you it's my great pleasure to invite Randy Ubolos, [assumed spelling] he's one of our incredible engineers, he's the chief architect for all of our video apps. I'd like Randy to come up and show this to you himself. Randy. [ Applause ]
>> Thanks Steve. Thanks very much. You know, I've been working on video editing software for a long time, on some pretty ground-breaking products. 15 years ago, Spinal Cut Pro, three years ago it was the new I movie. This year I had the opportunity to work on another one. I movie for iPhone and it's one of the most exciting things I've ever worked on. You can now record HD video, edit with beautiful theme transitions and titles and share your finished movies all on the device that you carry in your pocket every day. It's really amazing. Let me show it to you. Go ahead and bring this up and you can see the icon there, I'll go ahead and tap on that. So once we bring up the application you get a list of all the projects you have and I'm going to go ahead and just tap on this project and now I've got my editing environment, I can see the clips that I have edited in this project down here along the bottom and I'm going to go ahead and rotate the phone over so we can go to landscape, you see I've got the same view here and let's go ahead and do a little bit of editing on this. I can record directly into the timeline if I want or I can choose from existing clips and photos that are on the device. I'm going to go to my video pin here and I'll just scroll down. Let's pick this clip and put this in and I can pinch and change the scale of the timeline down here and we'll go ahead and select this clip and now I can just grab the pin and drag this, trim the beginning portion of the clip to set the length to be whatever I'd like. I can zoom that in a little bit if I like. Now let's go ahead and add a photo. So what I'm going to do is go back to my bin, go to my photos, then I'll scroll down here a little bit and we've got this weekend in SF event, I've got a nice picture that's got the whole group so I'll go ahead and choose that. Now, once I've got that in there I can tap on it and photos automatically get a Ken Burns affect on them so I can go ahead and adjust that. I'll go back to the beginning and I can pan around, I can zoom in and you'll see that as we go from the beginning to the end I'll get a nice Ken Burns effect on that. I can also use theme transitions so I'm going to go ahead to this title and I'm going to switch it from across this all to a theme transition and when I do that I get this nice theme transition that'll come across on here. We can go ahead and put a title on the first clip. I'll just double tap on it, I'll select title and I'll choose an opening title. I'll just go ahead and tap and I'll get a nice title here, so I'll go ahead and just type in Our California Vacation and once I put that in there, one of the things you'll notice is that it's put San Francisco on there. The camera records GEO location information into the video that's being recorded and we picked that up automatically and it gets put into the theme as you see there on the screen. Now I'm going to go ahead and add some music, so I'll go ahead and I'll bring up the audio bin, I can bring in music from my iTunes library or we also have some theme music that comes with the product so I'll go ahead and choose this playful track and let's go ahead and just play this back. ^M00:04:10 [ Music ] ^M00:04:16
>> We're in San Francisco. ^M00:04:18 [ Music ] ^M00:04:24
>> We're going to show you a version of this project that was exported out at 720 PHD and what you're going to see was produced entirely on the phone. Recorded, edited and rendered all completely on the phone. I'll go ahead and show you that.
^M00:04:39 [ Music ] ^M00:04:45
>> We're in San Francisco. ^M00:04:47 [ Music ] [ Applause ] ^M00:05:31
>> That's iMovie for iPhone 4. Thanks very much.
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