I attended Samsung's Galaxy S22 event in the metaverse. It did not feel great
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I attended Samsung's Galaxy S22 event in the metaverse. It did not feel great

Tech Industry
Speaker 1: While most people were watching the Samsung unpacked event from the comfort of their YouTube app. Some opted to experience this product launch from inside the metaverse and just like this slice of pizza here, the experience wasn't quite as appealing as one might have hoped Speaker 1: Instead of the inside of a VR headset Samsung's metaverse event took place in a web browser based app called decentral land. This cryptocurrency focused virtual world is now home to a space called [00:00:30] Samsung 8 37 X, a virtual remodeling of the real world place. Samsung holds events in New York city. If you showed up a few minutes early, the outside of Samsung sung 8 37 X was full of people eager to get in. Unfortunately, the next step was not a smooth one. The rest of the world was watching the galaxy S 22 ultra announcement introduction. While the folks in the metaverse moved around to different servers within decentral land to locate one with the doors open, [00:01:00] by the time I had of the room and found the theater in the back of the building, nearly 10 minutes of the event had passed. The actual theater was a projection of the event on a virtual curved screen. Speaker 1: So you could find a seat and a position for your point of view to work, but because there were so many servers running, it was challenging to find someone you knew in the real world to watch the live event with. Once you did settle in, you were watching the same stream. Everyone else was watching, but smaller because your virtual avatar was taking up space [00:01:30] after the live stream ended. The only thing left to do was play Samsung's mini game to unlock Samsung branded content for your avatar. There wasn't a place to pre-order the phones or the tablets that were announced. And there wasn't even a place to share interest in the new things that were just made available. Samsung wanted to show it was a part of the metaverse where the cool kids are, and it's not immediately clear, even Samsung knows what that means yet.

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