Hulu's next commercial break may be whenever you pause your binge
Shifting gears quickly let's talk about Hulu.
It had a slew of news yesterday.
The one that bugs me the most is this idea that Hulu and AT&T are reportedly planning on introducing video ads that pop up when you pause the video.
Yeah, so the idea is that when you're watching your stream, you're watching your show You pause it and instead of it freezing on that frame, [LAUGH] then you get a live walking, talking full-screen ad.
The idea is kind of taking that dead space where you are maybe less annoyed to be distracted
Because you're already saying hey, I'm willing to pause it right now.
Of your own volition, but it does mean putting an ad where an ad didn't belong before and generally people don't like ads.
Yeah, what's the upside for this?
The upside for Hulu is you gotta make more money.
There are more ways that you can-
But for us, for me specifically.
The upside could potentially be Hulu is
They have a lower ad load than normal TV does.
They are sensitive to the fact that they know people are already paying them some money.
And getting advertising.
So they're sensitive to the fact that they can't just body slam you with ads.
All the time.
So they could lower the ad load during the breaks.
It's possible maybe they would.
I have no idea if they would do this or if they're thinking of doing this.
But they could eliminate one of your commercial breaks if you pause it at a point that you want.
They're just possibilities and it's stuff that I'm sure that they would think about.
But there's the possibility that the ad load normally could be lower.
That is, I would definitely give up, like if my pause breaks, if it meant having one less ad break.
Not all bad news, though.
Hulu's signed a deal with Funmation to bring more anime to its catalog, including I guess a first look deal to get exclusive new anime.
Funimation obviously Cowboy Bebop, Dragonball Z, more recently Attack on Titan.
Like pretty much all the anime you wanna watch.
It's interesting because Netflix has been ramping this up as well, right?
I feel like there's been kind of a big rise in anime interest over the last couple years.
Yeah, and I think it's because especially as these services Diversify into more niches.
They realize that anime, it's a fandom that people are willing to pay to get the things that they want.
Well I was a recent subscriber to Verve for a little while-
And then they just edited a deal in front of me and so I lost half of my catalog.
I cancelled my Verve subscription already.
Now you can switch it over to Hulu.
There you go.