How live streams could change the music festival experience
How live streams could change the music festival experience
2:56

How live streams could change the music festival experience

Tech Industry
-65,000 people a day packed the 3-day Outside Lands Music Festival in San Francisco, paying upwards of $500 to see acts like Paul McCartney, Nine Inch Nails, and the Red Hot Chili Peppers. -it's time to-- -But music fans who didn't wanna fight the crowds pay for tickets or visit San Francisco could still rock out from anywhere for free. -You basically have the best seat in the house. You can watch as if you were in the front row. -If you would back up to the top and let's play one more time. -Live video streaming platform, Ustream and Springboard Productions, provided a live multi-stage webcast that could be viewed online and on mobile devices. A similar webcast of the Bonnaroo Music Festival rocked up 11 million views worldwide. -Honey, don't walk out. -Festival organizers plan to do more of these free concert webcasts as a way to hook future paying customers. -If people can watch it at home, get a taste of the amazing stuff that's happening out here, then they'll be even more up to come to this festival. -And with 5 cameras each at 3 stages, feeding 3 video production tracks, festival goers didn't have to miss a bit either. -Let's say you're watching Nine Inch Nails, you wanna see somebody on another stage, you know, at the same time but don't wanna lose your seat, pull out your mobile phone or your tablet and watch that experience. -With the live stream, I can be watching the show on this stage and keeping an eye on a different stage right on my phone. -But the ability to watch live webcast on mobile requires a strong cell signal, and that's something that's usually spotty at big events. That's because fans use their mobile devices at festivals much more than their regular daily usage. -About 85 percent more because they're streaming video, they're shooting pictures, a lot of its data and a little bit of its voice. -AT&T and Verizon erected additional cellphone towers called COWS or Cell-on-Wheels all throughout the park. They more than doubled what they provided last year with the special focus on LTE for data. -Essentially, we added another super highway to our network, particularly the five-beam technology. Each beam you'd think of is a highway, so you have 5 beams. -What's great about coming to a live concert is sharing the experience with people around you. Outside Land's organizers hope the live stream will do the same for a worldwide audience. -These people at the event become more connected to people in the outside world who are at home. You're gonna see a lot of inner mixing of conversation and opportunities, you know, as will be extended beyond just the people that are at the actual grounds. -Something that should be music to fans' ears. I'm Molly Wood in San Francisco, CNET for CBS News.

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