Any new mother will tell you that breast pumping is not glamorous, it's messy, there are wires, it's noisy.
But here comes a new product that could change all that.
It's called the Freemie Liberty, and it's a breast pump that's very discreet and quiet and mobile, you could just clip it on your belt, put it under your bra and walk around hands-free You can even take a nap while pumping.
Because this thing has a sleep timer.
You can take a little cat nap for five minutes, twenty minutes, and it will just keep pumping and auto-shutoff when the timer is done.
And the way they designed it is that you don't need bags, you don't need anything extra in this thing.
It will hold eight ounces and you can just pour it out into A container when you're done.
Overall, as someone who has done this before, it's not fun to do.
And it sounds like a great solution, because one of the big headaches of breast pumping is that it is noisy.
And you have to go to another room to do it.
And you can't do it while walking around, and your hands are occupied sometimes.
And you have to find a nice chair.
Here they've actually made it mobile and quiet, that maybe I can be on a phone call and you won't hear the pump going off.
That's a big deal.
It's pretty easy to take apart, and it has different attachments for different cup sizes.
This isn't the first breast pump we've seen.
Last year at CES a company called Willow made one that also got a lot of attention.
But as far as the freeing liberty, it's selling for $300 selling now at companies like Bye Bye Baby, or BabiesRUs, or Amazon, and I guess you can say it gives mom the liberty to do their pumping, but sleep on the job if they want.
Christina, and I'm Brigette Garry here at ES2018.