Google introduces $35 Chromecast streaming stick
7:29

Google introduces $35 Chromecast streaming stick

Tech Industry
-Like Chrome, our design approach to bringing great online entertainment to your TV is simplicity. One barrier to viewing online content on TV is getting your TVs connected in the first place. Our first design principle is to build a product with as close to zero setup time as possible. Now, once you're setup, you may not wanna learn a different interface on your TV. Everyone loves their phones, tablets, and laptops. Why not learn-- Why not just make them work with your TVs? Your personal device should be your remote. Third, we're designing to enable TV experiences across platforms and across devices. All of the Android phones and Android tablets, iPhones, iPads, Windows desktops, Mac and Chrome OS laptops should just work with your TV. Unlike other solutions, we will not force you to have the same operating system on all your devices. Today, we're gonna show you how we can make this happen. It starts with a new device from Google. And I happen to have one right here in my pocket. Introducing Chromecast -- the easiest way to bring your favorite online entertainment to your TV. You notice that Chromecast is small. It's just 2 inches in length. We're able to pack a lot of power into this tiny device because it's built on Chrome technology. It's running a simplified version of Chrome OS. Once you take it out of its beautiful, clean box, all you have to do is plug it into any HDMI input on your TV, power through USB, connect to your home Wi-Fi, and you're ready to kick back and watch. Chromecast won't clutter your entertainment cabinet. It simply disappears behind your TV. Let me tell you a little bit about how it works and then we're gonna go to a demo. Once Chromecast is plugged in, let's say that you wanna watch YouTube on your TV, you just go to the same YouTube app that you're already familiar with on your phone, tablet, or laptop and you will see the cast button in the UI. You simply press the cast button to play a video on your TV. Chromecast receives the command from the YouTube app, pulls the video you requested directly from the cloud, and plays it on your TV. What's unique about the solution is that we bring the highest resolution content directly from the cloud rather than relying just on your personal device to push the content. Meanwhile, back on the couch, you have full control over playback of the video from your phone, tablet, or laptop, whichever device you're using your YouTube app on. Now, let's see Chromecast in action. I like to invite Rishi and A.K. to demo for us. -Okay. Thank you, Mario. So, A.K. and I are really excited to show you Chromecast in action. So, for today's demo, we've got ahead and brought a variety of different devices you'll find in a typical living room including phones, tablets, and laptops. And over here, we plugged in a Chromecast into a standard HDTV. The TV is off for now. Now, we're gonna show you how these devices can control this TV using Chromecast. And for those in the room, we're gonna be placing a TV feed on the outside monitors and the devices on the inside monitors. All right. So, let's get started. So, let's say I'm in my living room and I'm hanging out with my friends. I wanna show them one of my favorite YouTube videos. Well, I could do that on a small little phone, but it's much better to do it on this big, beautiful screen. So, I'll show you how you will do it. So, let's go ahead and bring up my Nexus 4 and I'm gonna open up the YouTube app. Now, this is the YouTube app I use everyday. So, I'm already logged in. It has access to my favorites, my channels, my subscriptions. So, A.K. is gonna go and pick one of my favorite music videos. Now, this is pretty standard YouTube thus far. What you can see on top of the YouTube app is a new cast button that Mario just mentioned. Simply press it and allows you to send that YouTube video to different devices. In this case, we're gonna pick living room which the name of the Chromecast I connected to this TV. So, now, let's take a look at the TV 'cause what is happening here is actually pretty subtle, but really cool. Chromecast is turning on my TV, switching it to the right input, and now, playing YouTube in HD on the TV. -(Ho!) I've been trying to do it right (Hey!) I've been living a lonely life (Ho!) I've been sleeping here instead (Hey!) I've been sleeping in my bed, (Ho!) I've been sleeping in my bed (Hey!) -That's it. Just a simple press of a button. YouTube automatically detected my Chromecast device on my home network, so I don't have to do any additional configuration or setup. -(Ho!) So show me family-- -So, recapping, your Chromecast device gets you access to great content from YouTube, Netflix, Google Play Movies and TV, Play Music, lots of content from the web through Chrome tab projection, and still to come, Pandora and many more apps. With a simple press of the cast button, you're watching on your TV while still having full control over your device. Unlike other solutions, it works with Android, iOS, Chrome for Windows, Chrome for Mac, and Chromebook Pixel. So, we've talked a lot about the product this morning and we're really excited about it, but you're probably wondering how much does it cost and how can I get it? Our engineers have worked really, really hard to make Chromecast as affordable as possible for as many consumers as possible. So, we're happy to announce that Chromecast will retail for $35. For $35, it's affordable enough to connect up every TV in your home. The Chromecast device is available for purchase in the US later today with expansion to other countries as quickly as possible. You can order Chromecast starting this afternoon from Amazon.com, BestBuy.com, and Google Play. It will also be available from Best Buy stores across the US as early as July 28th. And through our partnership with Netflix, for a limited time, you will also get three months free of Netflix with the purchase of a Chromecast device.

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