We're here at South by Southwest, where HBO has created an immersive experience for Game of Thrones called Bleed for the Throne.
And it's actually part blood drive, so they literally want you to bleed for the throne.
Inside, you'll find an interactive walk through experience highlighting notable moments for characters like John Snow, Arya Stark, and Cersei Lannister.
So as we approach the final season, now really the idea came from looking back onto what's happened over the past seven seasons
And one of the things that we really discovered was so many of our characters had made a sacrifice in blood.
So we really wanted to bring that experience to the fans of South [UNKNOWN].
Bleed for the throne isn't just a reference to the show's brutal violence.
It's also a call for blood donations from the American Red Cross.
We're thrilled to partner with HBO and Game of Thrones because winter is here.
Over the past two months we've had hundreds of blood drives cancel and 35,000 units of blood have gone uncollected.
So the situation for patients is dire, that's why we need people to go out and call 1-800-RED-CROSS or go RedCrossBlood.org as part of this campaign to literally save patients And those who donated were honored for fighting for the living and a ceremony in front of the iron throne.
Born anew, the Lord of Light has a purpose for us all, thank you.
Meanwhile, outside, armies amassed in a war camp.
Stand for the living.
We meet foes already fallen.
Are you ready to fight?
You've come to the right place.
Welcome to our camp.
They sparred and made weapons all while preparing for the coming war with the White Walkers.
Game of Thrones comes back on HBO April 14th.
Stay tuned for more coverage from South by Southwest.