Game Boy: Nintendo's unlikely masterpiece
Game Boy: Nintendo's unlikely masterpiece
4:04

Game Boy: Nintendo's unlikely masterpiece

Culture
-These days if your piece of tech isn't the fastest, the biggest, and the brightest gadgets in town, it's something to write it off as a failure. But this iconic gaming gadget proves that sometimes less really can be more. Here's why. The end of the 80s saw Nintendo, Sega, and Atari all competing for the handheld gaming crown. Of all these three titans, Nintendo's Console was the least powerful by far and yet the Game Boy blasted past its rivals to become a genuine gaming icon. The Game Boy was deviced by Nintendo's R&D 1 Division led by Gunpei Yokoi, a legendary figure who was the brains behind Nintendo's first handheld, the Game & Watch. It was a series of bold decisions from Yokoi's design team that made the Game Boy an unlikely success. The Game Boy didn't have the fanciest tech around, quite the opposite. Its processing power wasn't noteworthy. It only had a few buttons and its tiny monochrome screen could only handle four shades of gray, which sounds like some very lackluster erotic fiction. And then she kissed his hair or something, but he didn't like it. Compared to Sega's game gear and Atari's Lynx, which both have backlit color screens, the Game Boy looked retro even in 1990. But what seems like this Console's weaknesses, well actually its biggest strength. With the big, bright displays, the links and game gate each required 6 AA batteries, which they drained in just a few hours. The Game Boy by contrast lasted way longer and by deploying more modest tech, Nintendo was able to keep the price down. Less is more. That's the key to the Game Boy puzzle. And speaking of puzzles, if you really want to see what the system so popular, you just need to flip it around. Tetris was born in Russia, but the rights to distribute the game on Consoles were both by Dutch-born entrepreneur Henk Rogers. Rogers says he approached Nintendo about using the game telling them that if they bundled the Game Boy with Mario, it sell it to kids. But if they went with Tetris, that sell it to everyone. Indeed, while Sega was busy pushing Sonic, the board appeal of Tetris gave the Game Boy a flying stuff that left its rivals in the dust. Tetris got us all hooked on the famous type A music, which is actually a Russian folk tune and this is also the mental phenomena called Tetris syndrome, which cause hard core players to see falling shapes while drifting off to sleep or in the corner their eyes. -Luke, hey. -I just got at home with Kate from Finance and there's been-- I can't believe we hit [unk] with your expense report. Is it true you're actually commissioned to [unk]-- you for the office? -With a cunning design and a brilliant bundle of game, the Game Boy stormed the world, eventually getting a color makeover in 1998. In the U.S., Nintendo sold a million Game Boy's in just a few weeks, while a colorful sequel took combine sales to nearly 120 million units. These Consoles paved the way for the Game Boy Advance and SP as well as quirky accessories by the Game Boy camera and Game Boy printer. The Game Boy also subbed as a launch pad for the Pokemon franchise which is ballooned into movies, trading cards, and TV. The Game Boy line has died out now replaced by the even more popular Nintendo DS, but its cultural impact is still felt. This original model that was demolished in the Gulf War, but still functions became an internet sensation while today bands used old Game Boy's to create music. The Game Boy proved you need more than just cutting edge tech to capture hearts and minds, something we do well to remember in today's world of bigger and biggest screens and more powerful processes. One Nintendo made was an unlikely masterpiece and I love it so much so I could kiss it, but I won't because I don't know where this one has been for the last 24 years. Do you have fun memories of the Game Boy and can you think of any other gadgets that are proved to be unexpected winners, let me know and check that next time for another adventure in tech.

Up Next

Adventures in Tech: Just the Skits
adventuresskitsholdingstill.jpg

Up Next

Adventures in Tech: Just the Skits

TV tech through time Part 2
ait-tv-pt2-holding-still.jpg

TV tech through time Part 2

TV tech through time - part 1
ait-tv-history-part-1-holding-still.jpg

TV tech through time - part 1

Nintendo DS: When casual gaming got epic
ait-nintendo-ds-still-1.jpg

Nintendo DS: When casual gaming got epic

Apple: Tech's greatest comeback story
apple-comeback-ait-holding-still-1.jpg

Apple: Tech's greatest comeback story

Netbooks: What were we thinking?
netbooks-ait-holding-still-2.jpg

Netbooks: What were we thinking?

Could Android have saved Nokia?
nokia-android-ait.jpg

Could Android have saved Nokia?

RIP iPod
ait-ipod-holding-still.jpg

RIP iPod

The making of Raspberry Pi
ait-raspberry-pi-holding-still.jpg

The making of Raspberry Pi

How the Galaxy Note changed smartphones
adventuresnoteholdingstill.jpg

How the Galaxy Note changed smartphones

Tech Shows

The Apple Core
apple-core.png

The Apple Core

Alphabet City
alphabet-city.png

Alphabet City

CNET Top 5
top-5.png

CNET Top 5

The Daily Charge
the-daily-charge.png

The Daily Charge

What the Future
what-the-future.png

What the Future

Tech Today
tech-today.png

Tech Today

Cooley On Cars
on-cars.png

Cooley On Cars

Carfection
carfection.png

Carfection

Latest News

The Great Apple AI Divide Is Coming
240613-yt-omt-apple-ai-divide-wwdc-v07

The Great Apple AI Divide Is Coming

All the Big News from Elon Musk at Tesla's 2024 Annual Shareholder Meeting
elon-1

All the Big News from Elon Musk at Tesla's 2024 Annual Shareholder Meeting

Our Fave EV Truck Gets Even Better: Testing the New Rivian R1T, R1S
240610-yt-rivian-off-road-experience-v04

Our Fave EV Truck Gets Even Better: Testing the New Rivian R1T, R1S

Home Security Cams Like My Nest Doorbell Are Getting Smarter With AI
must-use-subject-ring-doorbell-device

Home Security Cams Like My Nest Doorbell Are Getting Smarter With AI

Apple Watch: New Features Coming in WatchOS 11
cnet

Apple Watch: New Features Coming in WatchOS 11

Apple's MacOS Sequoia: The New Features You'll Want to Try
240610-yt-macos-ai-mac-vs-ai-pc-v06

Apple's MacOS Sequoia: The New Features You'll Want to Try

Apple Intelligence: What to Know About Apple's Gen AI
cnet

Apple Intelligence: What to Know About Apple's Gen AI

Apple Introduces Private Cloud Compute for AI Processing
ipados-00-09-14-29-still003

Apple Introduces Private Cloud Compute for AI Processing

Apple Reveals InSight for TVOS
screenshot-2024-06-10-at-12-20-29pm.png

Apple Reveals InSight for TVOS

OpenAI's ChatGPT Is Coming to Apple Apps
screenshot-2024-06-10-at-20-01-28.png

OpenAI's ChatGPT Is Coming to Apple Apps