Ford touts in-car app developmentAt CES 2013 in Las Vegas, Ford discusses the carmaker's new app development program with its new AppLink API. Ford also announced new compatible apps with its Ford Sync platform, including the Wall Street Journal, Rhapsody, and USA Today.
-The Ford Developer Program is live today, and the automobile is now open for business. With this program, we have done everything possible to make it easy to work with App Link. To get started, just visit developer.ford.com and sign up. Everything you need to know is explained on the site from software and sample code to agreements and licenses. We encourage everyone to log on and start thinking about the types of apps that can bring customers valuable content while keeping their eyes on the road and their hands on the wheel. We generally look for apps in the categories of music and entertainment, news and information, networking, location and navigation, health and wellness, and personal productivity. Now, while we can't write down all the rules for appropriate and vehicle app usage, there are some types of apps we can't accept. We will instantly deny any apps that attempt to display video contents or rich imagery when connected to the vehicle, apps that require extensive texts or reading of texts on the in vehicle display, and apps that involve playing games. Once you have a great idea for an app, you can take advantage of the most comprehensive set of resources available for any automaker, the software development kit for iPhone and Android, documentation, sample code, test procedures, test and tricks, blog post, and online forum and the staff of Ford developers to help you. We'll even make a technology development kit available. It's basically a Sync in a box so you can test your app even if you don't own a Ford vehicle, but I'd be happy to sell you one. Over the next few months, our team will be releasing even more to link such as a software emulator, self certification as well as debugging options to get you developing even faster. The ford development program site is available to all developers globally, first in English with other languages to some. If you have a great idea, but you don't want to develop your app on your own, you don't have to. The Ford Developer Program will connect you with jacAPPS, our approved app development house. Once you have an app built, you can request distribution rights, at which point, your app will undergo rigorous testing to ensure that it works as intended, it meets our criteria for safe driving. Provided your app passes in the first round of testing, all of this can happen at no cost to you. If you need help, you can use the dev site to engage our testing partner, Cetecom. We know there are a number of options out there, but we believe developers can be more successful using the App Link API more than any other available for automobiles. Why? It's simple. You develop on the same high volume mobile platforms as usual. We're not asking you to learn an all new platform. It's easy. Developers have integrated the API in a matter of a few days. It's high volume and global. There are 1 million cars on the road and more coming this year in markets around the world and there's help. We have a dedicated team, dedicated to help you with questions that you may have about the SDK and getting an app to market. -In fact, today, we are announcing the addition of 9 new apps to our ecosystem and they are all with us here today.