>>Natali Del Conte: Food & Wine magazine has hosted the Food & Wine classic for the last 28 years and each year they bring in the best chefs in the country for an unforgettable weekend of food. This year to add to the experience there's an iPhone app. So, what does it do?
>>It's everything that's in the event program for the weekend at your fingertips so here it's showing you all of the things that are happening; the grand tastings, all of the seminars and they're all listed alphabetically.
>>Natali Del Conte: Alright, so it gives a schedule of events. Does it tell me how to get to those events?
>>It does. There's a map if you were at the St. Regis and you wanted to know what was going on while you're there, you could just click right there and it would tell you Mario Batali will be there on Friday at 2 o'clock. Then there are all kinds of other exciting features that you can use it for. You decide you want to take notes you could put your notes in here. It also starts a Facebook update or a tweet for you. It actually does much more than the booklet does.
>>Natali Del Conte: So, why all the tech for a food event?
>>There's a big appetite for all of this. People want recipes everywhere they can get them. They want their wine information.
>>Natali Del Conte: And you also have an Android application as well, right?
>>We do. The wine app is exclusively on the Android and then this one right now is just on the iPhone.
>>Natali Del Conte: This trend for event apps is gaining ground. Pretty soon you can expect to see apps for concerts, ball games or even museum exhibits as companies try to bring more interactive experiences to their events. For CBS News, I'm Natali Del Conte, CNET.com in New York.
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