First look inside Apple’s redesigned flagship store
4:49

First look inside Apple’s redesigned flagship store

Tech Industry
[SOUND]. Get ready New York tourists, the Big Apple is once again home to, the Big Apple. We're about to get our first look inside the newly remodeled Fifth Avenue Apple store, which is actually, a pretty popular tourist destination. Apple says more people visit this glass cube annually than the Empire State Building and even the Statue of Liberty, so you know what, let's go take a look inside. the glimmering lights shining so bright turning night to day, only in New York the architects in designing this new staircase and entrance way, they wanted to blur the line Between where the open air ends and begins as you descend down into the store. You got mirrors here and mirrors here. The light is just bouncing. The first thing you see are trees. [LAUGH] So Apple has eight trees inside of this building, live trees because there's so much natural light coming in from the ceiling. Although I will say missed opportunity, they're not actually apple trees. That would have been awesome, right? Right. [MUSIC] Beautiful green walls of fresh greenery and fresh phone juice. Apple's flagship store has been closed since 2017 getting this remodel and now that it's reopened, they have made this twice as big below and it's just not only bigger but brighter. That natural light is coming in from the giant skylights above. Apple calls them sky lenses because Apple has a name for everything. You can just sit on, reflect and peer inside the store. [MUSIC] There's another little feature in those LED lights above. The color temperature will change depending on how much light is coming in or what time of day it is. So, it's like night shift on your phone but in the store. For the city that never sleeps, of course the store is staffed around the clock, 24/7 and there are about 900 employees. The whole space is twice as big and it includes more ways to do what everyone comes here to do, Play with all the expensive technology. [MUSIC] It's very puffy. [MUSIC] And it folds up like a nice little sandwich. [MUSIC] Guys, guys, they made music notes out of air pods. We see, but here's a little secret about the store. These notes are from the original advertising campaign Think Different from 1984. [MUSIC] Slowfies guys, slowfies. Would you look at that! When you need a new case for your iPhone. Come to the case wall and you can just try them out to see how they fit. [MUSIC] Happy colors. When you're ready to buy, they're all inside [MUSIC] The Apple Watch buying process is also different now. They call it Apple Watch Studio Okay. Like this. It's kinda like a Build-a-Bear on your wrist, to mix, match, and sample all the different types of designs. Definitely the gold. [MUSIC] Yes, thank you. Is this the time to get it? It's beautiful. All right, so I can't buy the watch today, I have to actually come back when the store is open. But you know what guys? The fact is, I am not a tourist, I'm a New Yorker, because Apple built two separate side entrances. Just for New York locals who wanna just dip in and dip out quickly and get their stuff done. And you know what, that's great. Because if there's one thing that New Yorkers are always proud about is that we know how to [INAUDIBLE]. [MUSIC]

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