Firefox is the latest browser to introduce a way for users to block autoplay videos online.
Those are those annoying videos that start playing once you land on a webpage and yes, CNet is guilty of the practice too.
Good news is that browsers are getting more assertive on behalf of their users to make the web a little less of a pain Google AMP or AMP pages which reduce the number of ads on a page so they can load faster is another example.
So Alfred, what are your thoughts on this?
I mean, I feel like this is way overdue, but I'm glad that there's more browsers making this change.
Obviously, Safari had done this before, as well as Chrome.
And Firefox is the latest to join them.
And I understand why a website wouldn't want this in the sense that that's how we get our ad revenue.
But at the same time it comes at the cost of going on a website and being completely frustrated by it.
So I think it's a welcome change, and I would make that point that probably 99% of the internet agrees with me on that.
[LAUGH]
Where I don't think anybody ever goes on a website and is like, yes, this video played on its own, that's exactly what I wanted.
Yeah, there's one website that's not Cnet that would actually put its video player at the very end of an article.
Mm-hm.
And so it would start playing audio, and I couldn't actually-
You had to scroll all the way down?
Yeah, I couldn't actually find where the video is, so there are obviously some of these tactics can get really annoying for consumers and sometimes I would just mute my laptop.
Yeah.
Because there are so many different auto plays.
But it is an interesting balancing act that goes on where there's so much more free content on line these days and people don't really want to pay for it, but at the same time, A lot of publishers try to figure out different ways to get people to pay, I guess through annoyance I suppose.
That's a terrible business model.
