[ Music ] ^M00:00:07 [ Background music ] >> The idea literally around data collection is that if consumers can find out in hard numbers that for example they're not getting the broadband speeds that they're paying for, that they'll put competitive pressure on their providers. >> That's a key part of it. It's 2 things one is if you've signed up for a service and the advertised speed is one number but you're actually getting some lower number, you ought to know that and you ought to be able to complain about that. The other thing that we're aiming toward is giving consumers more visibility and transparency about other speeds in different parts of the country and so if in your part of the country you're being offered you know 1 speed, and then you come look and say hey you know other places have larger speeds you're in a stronger position to make noise as a consumer about what you really want and to encourage a competitive response to that. [ Background music ] Obviously all of these pieces have to work together but empowering consumers has to be an important part of our competition strategy. [ Music ]
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