Facebook's new Frame/AR Studio kit mixes art and tech

Frame Studio gives anyone with creative skills the ability to make fun photo frames to share on Facebook. And it's available today globally. To see this we put Frame Studio in the hands of artist all over the world. And they built frames for their local communities. So you visit a new place, you can actually see these frames from the artists there. The frames can make even every day photos more engaging. I posted a photo of Bethany on her birthday recently. By adding frames to this, this annual post becomes just a little bit more special. And now I can post a video with a personalized frame to make it even more engaging. And by adding augmented effect I can make her live birthday video even more meaningful. This new content type brings AR to everyday life. It connects art and technology to create new immersive experiences, and these are just a few of the effects. We've created for camera so far. With the camera's effect platform, artists and developers can create so much more. And we're excited to announce a second tool, ARStudio that makes this all possible. But imagine you had to build all of these things on your own. Imagine the kind of large engineering and design team you would have to bring together to make that possible. But AR Studio simplifies all of this. It allows you to create animated masks and interactive effects that respond to actual motion and data. So let's take a look at a couple of my favorites. This isn't widely known, but I'm a gamer. And yep, my gamer tag actually is Debinator Here's an example of a EA's [UNKNOWN] console game Mass Effect Andromeda, something I spent way too many hours on already. It uses a camera to build an immersive experience to talk about my gameplay. Let's take a look behind the scenes at AR Studio. With real time face tracking you can layer 3D masks to fit any face. Are you gonna have that mask actually respond to facial motion? So when a mouth opens or head moves you can have it automatically respond. Without writing a line of code. And we flip the camera, you can see stats from my latest mission. Using the scripting API you can create a leader board, and dynamically put it in 3D space. On top of that, you can pan the phone and actually using sensor data, you can experience the game visuals in authentic reality. EA used AR studio to make these engaging effects possible. For you, soccer, or as the rest of the world says, football fans, I would love to show you these effects from Manchester United. It brings real time data from an actual match that's happening and adds it to your video. So when menu scores, you see the effects come up as goal and you hear the cheering and those confetti. So imagine having this effect available for your favorite sports team in the next game. This even works on live video. Give you the way to express yourself through images. So they say an image is worth a thousand words. An animated one must be worth 10,000. So you can take this as fact that it does something really interesting. It actually responds to the interactions from viewers. So when someone takes a hashtag or votes via poll. you can actually make it respond in the video itself Giphy is making this available soon, so make sure you try it out. This is what we're releasing today with AR studio. But it is the very first step in a long term journey and we're just getting started.