Facebook rolls out augmented-reality camera platform

We're making the camera the first augmented reality platform. All right so you're going to be able to swipe to the camera and you're gonna start discovering effects that your friends are using and that are relevant to the place you're at nearby. Now for real augmented reality you don't just want the ability to do those tools. You also want the ability to have realistic. 3D objects. And, in order to do that, you need to have a platform that gives them precise location, a realistic relationship with objects around them in their environment. Here's how this works. So you're gonna be able to easily create anything you want. You can write a fun message next to your breakfast, and it's gonna be able to slide onto the table. And since we understand the depth of the table, you saw it was occluded in the right place as it came up. So we can make this more fun, let's add some breakfast sharks swirling around my bowl. Some clouds. And there you go. It's got the depth right, so when they go behind the ball that they're occluded. It gets the depth of the table and all that. From this still photo we constructed a 3D scene, and now because it's a 3D scene, we can pan around. How crazy is that? You can add all kinds of effects. We can fill up the room with water if we want. Again, it's got the depth right. You can add a lot of bouncy balls, weird kind of bouncy balls. And we can fill the room up with skittles. We also have some of the best computer vision and object recognition work in the world. You can tap on the wine bottle and you can add an information card. Or that the chair is, the show is on, what the vintage of the wine is and what the rating is and maybe where to get it or maybe in the future even a link to buy it. This is an AR tool that Nike created for helping you visualize and share your runs in some fun new ways. So here's an example of a father playing an augmented reality game with his kids in the waiting room at the doctor's office Was using the table in the waiting room as the game board for a tower defense game. And the kids can kind of slap the bad guys before they get to you. Now there's been a lot of awesome stuff like this that comes. And I'm pretty excited about this. This part of the platform is gonna come a bit later this year.