-At an event held at Facebook Headquarters, CEO Mark Zuckerberg put an end to some persistent rumors.
-Today, we're finally gonna talk about that Facebook phone-- or more accurately we're gonna talk about how you can turn your Android phone into a great, simple social device.
-With its new product that's only available on certain Android phones, the social network makes a grab
at precious real estate on your mobile device.
-The home screen is really the soul of your phone.
You look at it about a hundred times a day.
It sets the tone for your whole experience and we think that it should be deeply personal.
-Facebook Home transform your home screen even if your phone is locked into a slideshow of photos and status updates showing you your news feed without ever launching the Facebook app.
-If you're not a rabid Facebook user, then you might find this experience kind of hijacks your
phone and offers up a learning curve that you have to overcome in order to use it.
-With another feature Chat Heads, messaging also infiltrates your phone.
Buttons with the sender's profile picture pop up no matter which app you're currently using.
-Just by tapping on this chat head, it pops me into the conversation.
And the thing that's so cool and so special about this, is that, this is all happening right over the article I'm about to read and right over the app I'm using.
So, no matter what you're doing, you can just quickly pop into these conversations.
was unveiled but Facebook isn't jumping into hardware.
The new HTC First will be preloaded with Facebook Home.
-This is not a fancy phone.
It doesn't have whistles and bells.
It's not particularly pretty to see.
It doesn't have fancy accents or anything like that.
I think it's gonna be a really tough sell.
The only nice thing is the price.
-The phone will run a hundred dollars, but Facebook addicts might consider the device priceless.
In San Francisco, I'm Sumi Das, cnet.com for CBS News.