We were only just getting used to curved televisions.
But now the game has changed again.
This is Samsung's bendable curved UHDTV.
It moves from flat to curved.
Let's take a look.
So at first let's talk about this tv superpower and that's the fact that it can change from flat to curved, if you watch it happening it takes a few seconds for the transformation to take place.
It seems very silent, so you don't notice any juttering the mechanism seems really quite clever.
Let's talk for a minute about the size.
This is a 105 inch television.
It's absolutely gigantic, I can't imagine who has a house that would be big enough to fit this in it but it certainly makes an impression.
Standing in front of this thing it really does look fantastic.
It's got a 219 aspect ratio and of course apart from the bendable screen, it's packed with other television tech, strong gives you a really good TV viewing experience.
So not everyone is convinced about curve tv's, some people say that they introduce subtle distortions for example, but Samsung seems really committed.
This is only one of the many curves tv's that it's introducing.
I really like the concept though because it gives you that choice, if you want it flat, you can have it flat but if you prefer the curve, then you've got that option too.
I'm Luke Westaway for Cnet.
Check CNET.com slash IFA for much, much more.