The next generation is here.
Today is the beginning of a new era for iPhone.
Today we're bringing 5G to iPhone.
Introducing iPhone 12.
It has smooth flat edges allowing the aluminum frame and glass Stay fresh front and back creating this unique unformed construction.
Inside and out, iPhone rearchitected to pack in new technology into a smaller form factor.
iPhone 12 was designed with 5G in mind, including the position of all new antennas which go around the aluminum frame.
The design looks amazing in five stunning, new colors, black, white product, red green, and a gorgeous blue iPhone 12 features the same great 6.1 inch display size as iPhone 11.
Yet we reduced the display borders to create a much smaller iPhone.
If we compare it to iPhone 11.
- 12 is 11 percent thinner 15 percent smaller in volume and 16 percent lighter keeping the display size and reducing the footprint was only possible by bringing our best display technology to iPhone 12, and that is our super retina XDR to spray Far new Apple custom OLED has many advantages over LCD, each.
That pixel has its own light, which can be individually controlled, giving us pixel precision brightness, rich colors and an amazing 2 million to one contrast ratio.
For true blacks in photos, videos, games, and dark mode looks fantastic.
The new Ola despite also has a higher resolution with twice as many pixels, as iPhone 11.
It now has 400 ppi But 60 pixels per inch, we have a new chip develop our world-class Silicon team, a 14 bionic the fastest chip ever in a smartphone.
Eight, 14 bionic also combines with our cameras and our full software to deliver the news, the new door camera system of iPhone 12.
It has the ultra wide camera that people love, and use to take inspiring photos in creative ways.
iPhone 12 also has a new wide camera, with an F1.6 aperture our fastest yet this allows more light to hit the sensor Making every photo better.
Along with the wider aperture we develop our first seven element lens to maintain sharp detail in your photo from edge to edge.
This delivers a 27% improvement in low light performance.
So photos and videos all around will have less noise and brighter results.
Magsafe is an advanced new system It starts by improving the wireless charging experience.
Our wound wire coil, which is unique in the industry now, accommodates magnets and maintains compatibility With existing chargers.
The magnets are optimized for alignment and efficiency, and we improved our shielding design to safely provide up to 15 Watts for faster charging.
We use a custom Nano crystal and shield to capture magnetic flux.
We also added 2 new sensors, a single turn coil NFC and a sensitive Magnetometer which senses magnetic field strength and can instantly react to it.
This enables iPhone 12 direct, nice and provide a better experience for accessories.
So that's iPhone 12 with five G. This is iPhone 12 Mini.
With its amazing size it fits in the palm of your hand while still keeping the expansive edge to edge super retina xDr display.
It's smaller and lighter than our 4.7 inch models like iPhone eight.
But with a larger 5 .4 inch display that lets you see so much more with its compact size.
The iPhone 12 mini has the exact same features as iPhone 12.
You're just choosing between two great sizes In fact, iPhone 12 mini is the smallest, thinnest and lightest 5G phone in the world.
With its large screen and compact size, we think this will be an incredibly popular iPhone.
Everything on iPhone 12 mini is the latest.
,,5G, the fastest chip with a 14 bionic most advanced display with all the all new design with ceramic shield, even better water resistance, new cameras for low light and MagSafe even with these huge updates the iPhone 12 lineup will start at just 699 for iPhone 12 Mini And 799 for iPhone 12.
We also have great financing options from Apple as well as our partners.
This includes a very special offer from Verizon.
If you trade in an iPhone 10 or newer, you can get iPhone 12 starting at $15 per month for 24 months Or iPhone 12 mini for just $12 per month.
This is an unprecedented Leap Forward for iPhone.
There is simply nothing like iPhone 12.
Yes, is iPhone 12 Pro.
I'd like to hand it over to Jaws to tell you all about it.
iPhone 12 Pro is designed for our users want the absolute most from their iPhone.
It takes our new design even further with premium materials.
This includes a durable and beautiful surgical grade stainless steel band and precision milled back class.
They come in for new finishes including an elegant silver A rich deep graphite.
A stunning gold and a all new pacific blue.
There engineered with an advanced PVD process that provides a spectacular luster.
And a new gold uses a high powered magnatron coated process that gives the stainless steel a stunning bright gold finish.
The Pro Models also feature are incredibly durable ceramic shield and these models have best-in-class water and dust resistance with an Ip68 rating.
So they can withstand submersion and up to 6 meters for 30 minutes.
The Pro Design is complemented beautifully with our new magsafe accessories which provide easy and secure attachment and high power charging.
iPhone 12 pro features our industry leading super retina xtr displays.
We were able to go from today's 5.8 inch to a much larger 6.1 inch display.
An iPhone 12 pro max increases today's 6.5 inch to a more expansive 6.7 inch display.
We were able to grow these displays but keep the form factors nearly identical.
So for people who want our biggest displays This is the largest display ever in an iPhone with our highest resolution feature nearly three and a half million pixels.
ACR video comes to life.
high resolution HDR movies.
And TV shows that you stream over 5G will look amazing.
Our Pro Models are packed with pro level performance.
While competition is scrambling to catch up with our chips from last year, we remain generations ahead.
And our advantages go beyond the CPU and GPU together with our image signal processor or ISP.
They enable powerful computational photography for camera experiences that simply are not possible with traditional cameras.
Iphone 12 pro features our amazing ultra wide camera with the 120 degree field of view, and our new wide camera with faster f/1.6 aperture and 7-element lens that lets in 27 percent more light iPhone 12 Pro also features a 52 millimeter telephoto camera for stunning portraits.
So iPhone 12 Pro delivers high quality optical images at three different focal lengths with four x optical zoom range.
The larger size of the iPhone 12 Pro max provided us with an opportunity to do even more with our pro camera system.
iPhone 12, Pro max features an all new massive wide camera with an F1.6 aperture, a new sensor.
And new system for optical image stabilization or OIS.
Let me first tell you about the new sensor, it's 47% larger with with 1.7 micronpixels, our largest yet.
We really pushed the limits with iPhone 12 pro and iPhone 12 pro max, with stanning new desighns and larger displays.
They're packed with our most innovative technologies like the a 14 bionic chip LIDAR scanner, an incredible pro camera system powered by computational photography.
Even with all these incredible pro technologies, we are keeping the price the same as today with iPhone 12 Pro starting at 999.
And we're doubling the starting capacity to 128 gigabytes and iPhone 12 Pro max with our best cameras ever at $1099 iPhone 12 and iPhone 12 Pro will be available for pre order this Friday, October 16 and available next week on October 23.
iPhone 12 Pro Max and iPhone 12 Mini will be available for pre order starting on Friday, November six, and they will begin shipping the following week on November 13.
So this is our new iPhone lineup.
This is homepod Mini.
And here's Bob to tell you all about it's wrapped in a beautiful seamless mesh fabric.
That not only looks great.
It was created specifically for its acoustic performance.
On top of home.
Pod mini is a backlit touch surface that provides controls for volume play, pause, and even illuminates.
When you invoke Siri, Apple, we have a passion for music, so we knew home pod many had it sound amazing.
We started by custom designing every acoustic element.
We created a full range dynamic driver that delivers high output while keeping distortion to a minimum and develops a pair of high excursion force cancelling passive radiators that enable amazing bass response.
We also crafted an acoustic waveguide to deliver a consistent 360 degree sound experience, enabling you to place homepod many anywhere In order to get truly big sound out of this compact design, we combined it with the powerful Apple S5 chip in a bit software, which altogether enables something we call computational audio.
Even the Before you hear the first note home pop many is analyzing the unique characteristics of the music and applying.
Tuning models, optimized loudness.
Adjust the dynamic range and control the movement of the driver and passive radiators in real time.
And all this happens over 180 times a second, multiple home pod mini speakers can play perfectly in sync across your entire house.
That's great for entertaining or keeping up with your favorite podcasts as you get stuff done.
When you place two in the same room, they'll intelligently become a stereo pair, filling your space with rich and belting sound.
Using the U one ultra wideband chip which we introduced an iPhone last year homepod many can understand with high precision.
When your iPhone is nearby.
Bring iPhone close to HomePod mini and you get visual, audible and haptic effects.
So it feels like your devices are physically connected as music flows from one to the other.
It comes in both white and space gray.
And I'm thrilled to announce that Home Padmini will be available for just $99 and Apple, we put the user at the center of everything we do.
It means so much to us to create products that make a difference in people's lives, products that make things simpler, easier and more enjoyable.
And we couldn't be more proud of these products and the amazing teams who've made it all possible.
Thank you for joining us.
Stay safe and have a great day.