Ep. 1579: Facebook goes public: The winners and losers
80:21

Ep. 1579: Facebook goes public: The winners and losers

Culture
Today is Thursday February 2 happy Groundhog Day and happy birthday to my mom my -- missing a beat him. I'm Donald bell. I've read song welcome to buzz -- allows he has podcast of indeterminate lake it is episode fifteen -- nine in the house. We have a special -- we have visitors here once in -- we attempt to visitors. But in the super -- -- our friend from the chat room longtime listener fat Emo kid -- is analysis. So they all right -- are also -- as -- -- here in the corner in settlement could. -- -- -- -- -- -- -- here is in the house is also -- -- the -- things for you guys for -- and it's all right I don't know disputed that were still alive we survive. So guys its own system vapor and then -- -- good partner and I. -- even normal I give him credit for in the -- properly not this week aggregate. Italy's guys they supplement hanging out with us always on you also want to make sure to check out our chat room. If you go to live dot cnet.com you'll be able to interact like -- because really there's no other way day kind of enjoy the show. If part of it asks this questions on the fly and then -- -- that so we wanted to jump into U obviously. The news of the day now it broke yesterday. -- around mid afternoon but FaceBook. As expected but it did happen yesterday filed to go public. There IPO with a estimated you know hopes to raise five billion dollars to their IPO. Valuations are being thrown around anywhere from fifty to sixty billion to 100. Billion dollar goal is also had -- about this is when they filed for their -- one form with the Securities and Exchange Commission. It also kind of showcase. Some of the numbers behind the scenes that we haven't seen of how well FaceBook has actually been doing a performing some breaking news NM round is that -- that these things are looking down. Right now patent app -- -- an elated I know is that please look at possibly do when he net it is the twenty ninth. -- Tuesday when he -- -- in today's he's expecting a yeah I knew that. Let's let it be that serious that -- While little space that price he noted that he didn't write it out early test. Or remember anonymous -- remember anonymous thread that they were gonna take down FaceBook on the 28 -- -- -- -- -- saying that you know. Periodically down but everyone in the -- to -- the Santa mrs. excite investors -- -- is not. We're that would live in in the middle of -- -- -- bailed it out in history. As the matter now when it -- Punxsutawney -- attack on phase of -- -- I get -- so here -- on the as FaceBook is down and a skill that come up people are tried everywhere using -- users are finally realizing that the game is actually copying all the other games out there. But -- FaceBook is planning to raise five billing through -- IPO. This some some of the information that we want to talk about though is the numbers that they are doing so last year they doubled their revenue. To three point seven billion dollars while its profits grew 65% to one billion dollars -- over the past year two years that are. Revenue is increase nearly fivefold profits more than quadrupled. That's a good thing so in the past five minutes -- they've been down they've lost about you know 101000 dollars per minute and if Apple had made -- back on government job was -- well okay get was that that was -- -- FaceBook issue in our building or outside now people in chat room saying it's no market for them. Either -- placement is back up. Yes and you know everything about Stevens -- -- just -- excited and could also one numbers every when it estimated that FaceBook has somewhere over 800 million active users. The company -- and 845. Million monthly active users. More than -- -- and each day 483 million users. Log on to the sites. Now what do you think. I mean the fact that they're going public may -- -- talked about outside Moscow. Is it gonna make them more evil -- -- RD ER it if they're interacting not only in their own kind of weird and selfish advertisers centered interest but also in the interest of their shareholders while I think what's also gonna happen here at FaceBook is that there actually gonna have to be more. Forthright with what they're doing the you know from a from their privacy policies for some of the things that they've been able to keep private behind -- behind closed doors because even a private company. Now that you know they have public investors are going to have to reveal more information about them so this becomes a whole thing where. Mark Zuckerberg. Drove the company that he want the way he wanted to -- although we're getting pressure from the outside OK as FaceBook actually making money now they have to have quarterly reports they have to showcase. Pretty much everything that they're doing to investors -- to -- so I think that's gonna. -- ultimately even if they want to try and stay the same. The fact that they're going to be a public company there's no way they can go back to -- to being the same way it'll be interesting to see if it's the same kind of shift in public perception as MySpace was made -- -- -- mr. Rupert Murdoch. And it just kind knowing that someone else is in charge -- the ship so to speak that it might. Sour people on the experience. -- -- Like the that's why people artists out on the experience than the date of quality and it is -- keep them glued to it I mean when you talk about it the stickiness of their product right that's that's one of the big things that FaceBook has always had no matter how many people want to like grip on FaceBook are made it. I'd be the first person say out I jump on FaceBook like right before I sleep and and a stain on their I'm sure when I say FaceBook was down there is at least five people -- -- chat -- cried instantly. -- it's that kind of addictive thing -- -- I check and eventually to you know. So you know -- smoke coming out -- are strong there's also some kind of other things that they mentioned. In their S one filing about you know amongst its business opportunities right they have their offline whenever sizing but one of -- big challenges. That it is that we're going to see now where we talked about idea. How how how much people are engaged in FaceBook. Is as things are shifting over the mobile site animal platform we see and we know that people on mobile devices -- behaviors they dole. Stay on their mobile device for extended periods of times when we checked things out really quickly we might in a look at a few posts but we're not on their for half an hour on a mobile device for the most parents and and we know everyone is going mobile. One -- -- that FaceBook has here to not only increase you know one of them is to increase their user base but also its entries are provinces how are they gonna target. The mobile user with advertising we've seen that their their mobile apps and really don't have a layer of advertising integrated and that's where everyone's gonna be going. Well I think I -- -- trying to address that with places right where they if they can tell where you are. They can try to get -- involved in getting some dealers some kind of sponsored ad towards you know checking out. But particular sushi restaurant or barber shop pro -- that's if you use that aspect of that's right I mean that's I -- their their first. Stab at it -- trying to use FaceBook places and check in instead guilty. You know get special offers and deals targeted toward people know to make money -- and whether it works or not. Police the pressure's on now opting in the at five billion dollars of people invested into enemy an app and it better and better turning -- around. -- now this is also just from from the tech industry's perspective this is a historic. Occasion because we talk about the top all time IPOs for Internet companies. Now Google back in 2004 they've raised on the from their IPO one point six billion dollars face -- is helping to raise five billion but. By all accounts they're going to surpass what Google is able to raise in 2000 -- Now he's kind of wanted to mention a few of these other companies tech companies some notables some that. You know you may not even know about her I'm not even seem familiar with but some of the others in 2011. Yen decks and the yeah -- date there is one point three billion dollars I'm not even I'm not even familiar personally of what index does. And sorry I probably should look that up and put I thought. But -- but I didn't Zynga over 2011 we know them they raise one billion dollars. Easing also. Was really local had a large part to play in -- -- profits they account for 12%. Of revenue from FaceBook through their other transactions and their ecosystems and have going on -- -- Zynga so Zynga obviously their stock. Shot up some somewhere around 14%. After the announcement of FaceBook going IPO and the involvement and the rolled as the -- of. I and that induces a whole other part of the addictive quality of FaceBook is that big gains he got to maintain your little crop every -- It's you guys did you guys okay and -- -- good game and I don't make any of them added it. Yeah -- and you know that's instinct thing though that you say that means Siemens -- in his head here some of our listeners what used to be a fun guy -- And you and and now you're -- okay. Amazon in the things you joke plaza or edited within with in my lifetime there's going to be a twelve step program for social networks. Akamai because it really is getting out of control manner. Like. People are gonna eventually had a while this -- mechanical cold Turkey on the you can deal to get somebody some money to wean them off of this earth. So just quickly some of the other top ten IPOs infinite service corporation and in 1999. Back in 991. Point. 08 billion dollars we mention Zynga. On other notables who grew ponds IPO November 3 2011700. Million -- Orbitz Worldwide from -- with orbits. I 20075 -- ten million so this really is going to dwarf anything that we've seen before the Google. At the highest at one point 67 billion dollars. It's also going to be great for a local economy right because as you give a bunch of twenty somethings this many. Millions of dollars is gonna trickle down right yes the chemical was -- yesterday he thought he -- FaceBook employees at the Ferrari deal isn't gonna make -- -- all over the Bay Area that -- I mean I have a few friends some of the market accounting someone even worked and I AT Miller hired all the way back in 2007. You know they're they're not gonna be multi million vigilant -- but they're gonna be all right they're gonna be able to get that nice house and -- -- -- get into like Silicon Valley teetering something. Now but I raise people's computers commitment eat it. You know auto review while -- tablets could get indicator RI also alludes to an instinct article. CA path -- I like that is. All right also on the status of -- quotes from the IPO. Talked about Facebook's culture of -- The hacker way. -- in the filing Zuckerberg wrote that we've cultivating unique culture management approached. Now we called a hacker way there's a hacker -- mantra that you'll hear a lot around Facebook's offices. Code wins arguments. And it isn't in -- Kind of take -- we've heard him to talk about this but in the India excellent filings. What I find it's seen as he also mentioned the best idea and implementation should always win not the person who's best -- lobbied for an idea or the person who manages the most people. But we've seen how Facebook's hacker mentality. Has clearly influenced the experience is that unless the consumer and the user. Are really susceptible to be after you know. There -- will whatever they want it like that the little dull little tasks notifications bar of. Everything -- -- -- drives me crazy aviation -- code that -- arguments crayfish and actually beat them. Some rationale beyond that on though why -- you know -- back your privacy settings. But everything's in that -- included it part of the reason that that these this article saying that companies like this and they do on filings include kind of that. Philosophy the company and it it's of that. People were invest in the company who are just looking at as a as a you know -- something to print money for them that actually get some sense of way. You know the mentality of the -- -- you because if this is what your buying into right. -- this thing about it is -- when you talked earlier is your -- nerds. You should know you are buying voters and geeks and they will make human need and the but -- the other thing they mentioned earlier is that it will FaceBook. You know philosophically have to trying to change some of that because -- -- now public company -- this hack away that has worked for them and they've been super nimble and been able to youth. Implement updates whenever they feel like it and that you know for the better or worse for the user experience. Some of those that's going to change a little. We -- code wins arguments that advertising may profit. Right I think eventually that's meant to be another month try to guess K terror -- based -- -- -- -- turn a profit. Not not that they're having any trouble with that right now -- I'm sure the shareholders are gonna want to squeeze as much money as it can benefit. Yet now also there are some winners just a few. Are -- to scuttle wanted to highlight a quick view of you know with a deal with a deal that could value the company at 100 billion dollars. Mark Zuckerberg 128 point 2% ownership in FaceBook. I think I think he'll be okay -- excel partners was they bought 15% of FaceBook back when the company was valued at ninety million dollars. They still own eleven point 4% -- -- some of these players if you guys watch the FaceBook movie and Marta Severin kind of like his -- hang -- best friend that. Let's stop pumped out in the movie and everyone is wondering -- -- -- People are kind of -- -- well what's what's his stake on this. If -- -- in the movie on at the time -- initially received a 30% ownership but after the -- inviting he still owns a stake in the company but even the S one. Filing doesn't show how my action but he still gonna probably make it okay. Let's not -- -- the -- boxes in them. And they are they getting there their lawsuit together. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- AM well look at daylight -- to that want to go there. And rentals. Picked right into a pile of the statute -- -- between gears so you. We also saw other players in the movie like Sean partner. At but also looking back at. There's a timer a lot of people on when FaceBook was offered -- it was a Yahoo! that offered a 11 billion dollars for them at the time. Somewhere around that -- -- that number on at least that was was Zuckerberg was -- so the company and he resisted. He said I'm going to still do things my way I think -- worth a whole lot more and at the time a lot of people -- Silicon Valley you know even for. Many people in this building world like what are you doing like. One billion dollars. Sell the company -- detect bowl is pretty much gone but today he's kind of shown that doing his own doing his thing in holding -- -- his company his way is actually. We're done all right friend you know because he was facing -- that criticism in this when he 23 -- four year old kid really run a company this large. Looks like -- -- The cats you know all via everything we said about him is fashion choices. And -- -- Did you see UN is a FaceBook account was hacked and they showed in a similar pictures that he had -- Probably named the 5% of his pictures involved him wearing either entry T shirt. Heather gray T shirt. -- -- -- -- He's trying to figure out is is Steve Jobs turtleneck you know this is he's he's got his don't have -- -- itself. Obama also elect got to talk about some of the winners from the outside of this whole -- deal we did mention. Zynga whose shares soared up 14% on the FaceBook IPO that you -- the may have a 12% of the revenue but other really cool story. Is around -- from someone you may not have expected. One is initially a graffiti artist -- was hired to do some of the pain in the side of Facebook's headquarters and. Yeah -- -- 200 million dollars million -- That's not a millions not billions and billions if you're making 200 billion that the company -- earth. A digital unit that he could buy America -- it. I had David shuttle I mean he's he's a pretty wild on artist dia I remember at last I heard his name. -- is there is this whole brouhaha about how he got arrested in Japan -- imprisoned after a few months and I am eventually will thank. -- had no contact with the -- over -- and then about how to weird. I have ever seen this whole documentary about his life at that time and it's it's amazing that I didn't I didn't know he'd and the -- for space. Yeah I know that they are in stock in XT and this is so does an amazing thing right this is the guy out into in the somewhere in a 2005. And he was hired to -- is -- -- -- -- -- cool -- graffiti -- -- it's. Like of young people you know kind of in the officer abstract on the walls and -- was offered either paid somewhere around like 2000 dollars or take that money in FaceBook stock. And at the time you know he's. -- -- -- -- Not making anywhere close to -- you know a million dollars but he was like -- -- finals take stock and and to see what happens with this company -- even -- -- One of the articles that he didn't think he thought the company was kind of the idea of it was silly and -- think anything would happen with a but why not take the -- -- sounds like pure luck. Here like edit I mean -- could edit. It could be -- but it's panic kind of cool this seat. Italy's art does get he's outraged right now and besides Anemia pain any -- staked easier -- Exchange for those early stocks I -- -- I want money. -- -- -- -- -- -- if you're if you're trying to make ends meet like paid that month's rent you probably wouldn't take into thousand dollars -- rate our company that you had no idea who they were 2005. I mean come on. A lot of artists probably an Indian -- FaceBook what -- -- -- 2005. -- realists realistically. And all I'm saying yeah very good for very very very good for him on the -- kind of already talked about some of the challenges for -- -- But one of the questions is really is their hyper growth over I mean you have somewhere around 845 million users already active monthly users rated. How much higher to that number ago and in other countries like over and Asia. There's a higher percentage of their users actually using FaceBook -- people in the US and so -- -- -- -- a place to grow but. On one I'm wondering how how much more valuable to come -- can be because they've really. -- I feel like they pretty much they -- to certain point where -- the exponential growth -- about hockey stick curve that we solid them meant. Isn't going to continue to own -- bought. -- mean this is. Said about them before race I mean that that idea Facebook's -- -- best days being behind them it has been said. You know -- year every year every year and the -- -- so yet to some bubble at least. -- asked -- popped yet but I I agree I had do you think that. I mean stole -- fickle audience and has plenty of other social networks out there. Waiting to to have waited for the rebound -- -- -- talk about a little second so that I could see I can see the argument for a but there's also it's one of those things where. There's so many people. At a -- -- of the world and the developers the world -- you know involved in this can make it make sure doesn't fail. Has so much momentum behind it. It's still gonna keep going for a while. Yeah I'm also curious I think one of the things and other towns that FaceBook has to figure out is okay we know that there really successful Zynga but they need -- They still haven't really been able to build. A strong enough ecosystem with other -- -- partners. So it says increase that revenue they they talk about on the rugged chain output of this article about you know what -- she wants -- -- and for every user right now. Their value to FaceBook or you know what they bring in is pretty much. In the base on the revenue figure it's about four dollars and 39 cents per active user then okay so. Which some analysts it's able that's kind of low because let's say. You get to three million users. You're gonna be able to generate now thirteen point two billion from those users. Which is not that big of a it's it's a big number but in the scope of how many users they have that's not really got larger the number. So will Wall Street. How how does Wall Street react to that no matter how much they grow that pot of users they're gonna still have to grow it in other areas like you know better support from app developers and -- Really they need to figure out the mobile I think more than anything we've talked about how they're lacking in the mobile space but how did they make money now on the mobile space. -- we'll be and they're gonna have a lot of people giving them some opinions yes but the best -- -- -- there's that and also at least. I mean the hardest problem is is to solve is getting their software on every mobile device every mobile device out there needs to have his -- -- and you know what. In order -- to be relevant so. They've got that figured out listening also have the hooks like inside of the OS on something like you know Android where it. If you're going to be building software that integrates social networks FaceBook is the first when -- bring on. So it down. They need. It's hard to paint the picture that Facebook's gonna have a hard road and it went yeah yeah yeah I mean they're doing they're doing great has also is -- -- same time right now and generally that -- -- -- statistic I saw the -- about like -- they've made more iphones last year than we -- children because. If it -- in mind boggling numbers right now it's hard to make any kind of sense of it. Got a lot of rather this is this -- -- -- the -- demand five billion to a it's an area offering so him. And on them of course is horrible tiny tiny Finnish site which could count -- forgotten about it cnet's award. This useless unless it's got it's it's often on yet this I -- back and tried -- again. -- yet but here are a little while we I check out looks like FaceBook is still up and running we'll come back we'll talk about. And other social now -- that continues to gain traction. Might have heard about it where you pin things -- -- -- that's if you're looking at the it's actually a pretty girl gone he's in Australia it's really -- get an invited -- and -- that. Also Twitter. Step it up for the people taking control of the reading rainbow handle. We'll talk about old -- that began to remember -- -- Welcome back to the show guys and it's good to be here -- all FaceBook doubt we have claim we're talking about Donald bell in the house. If you wanna say something again I just waving I -- -- -- The few that are listening to this group that -- usually keep -- the majority of the majority of our listeners are through downloads on the audio we need to take care. I think -- Maybe they should be treated -- your -- place in mind I'm here I'm here obviously -- the looks and -- Kids decorate a video camera and yes pretty -- David -- -- I almost called Stephen Johnson because meals and have our two friends longtime listeners. Eric and Steven from the chat room your fat Emo kids are we've you can look them up on the -- I still see fatty look at penalty -- -- as much about to cancel. Not a -- watches and now. Is like I'm I'm I'm differed on how I expect that lets idealist here -- I'm here for Donald RI guys backs on the stories that we talked about social -- and how they're up and coming. How do you guys I hope you've heard of it but if you haven't this is good time to know about on interests are there there this social -- -- where. Really I feel like it's. It's more consumer base and -- that one because they like -- opinion things typically products. That you want to buy it and although they when you create your profile you can say what things are used in art nature but I feel like 95% of people's kind of cork boards it. What it does it treats a visualization. And a cork board of the things that you pin in that you like. Typically have seen a lot of shirt -- shoes and jewelry I think rents it took me a full month and not -- this is like pine rest has and I somehow. I may be I'm dyslexic or something -- even he's in my dreams that you can access girls I think its -- You know it it that's funny because -- I find that the user base for interest -- -- majority of very female RA yes yes I'm I headed back conversation. With that. With a buddy of mine online and I'm I was like I don't get this interest young like I want I want to like it but I don't get a and she -- in she timing is because they don't have a -- tank and. And a -- and I think you don't. Like. If I get the word majority of straight guys on this thing -- would -- -- photos like boobs and that's right and yet all -- -- like NASCAR. I created a pay interest OK for a function I think it it's invite only -- -- -- -- the yeah. -- I've toilets and I had a -- anything yet but anyways this missiles and orchids rain -- invite only going have to do -- go to their website. And just sign up believing in email in a little bit but on the premises took down their organize and share things now be new as part of this story. This is that -- traces nearly -- interest. Nearly equals Twitter and Google in referral traffic and that's a big thing with how we see how social networking and how your friends' recommendations. Are driving activity on the Internet and in a lot of -- that we talk about behind the scenes is how do we get. You know what are we going to do to get more referrals and get people more engaged with the stuff that we do. -- interests of for example. Just six months -- interest only had point 017%. Of the referral traffic on the Internet. Now that grew in December. -- from sorry from December to January to three point six of the referrals. If you Mac set up with what Twitter and what Google are doing. Twitter has three point 61% Google three point 60%. This again is you know. A social network that it's by no means is that means human everyone who's hitting stuff is -- knowing. This is really just like interest PIR console like hey FaceBook you've got five million dollars how much you come by ass right now -- -- inspired. It's just a FaceBook feature waiting to happen where you can calculate you know -- set the top of years. Face but it's like visually liking consumer -- and that's all it is. And like -- you're right who is this gonna come out with a new button that says. My opinion board entity they got called attend board it is because they're jerks -- -- -- your. -- is picturesque on -- on fire today and it's killing me today I love it -- -- to me today so anyway is take a look at that are social network if you want to men and women alike you know what we always ask your emails what we're really impressed with you guys keep in Mac W -- after C -- but. Telescope check -- -- get an invite. And tell us what you think voicemail lets you know you guys in -- in email us a -- at cnet.com. Now we wanna know what you -- -- think of interest because it's we clearly have our own opinions here and if your guide sees these costs. Please let us know. Also -- as if we want to talk about what else is happening with social networks. On Google and honestly social network but it is they want because all the app -- you aren't finding -- -- has been told they must pay 660000. Dollars for offering Google Maps -- for free. This is ruled in a French court that said it was actually. Anti competitive. A Paris court earlier this week ordered Google France and the parent company to turn over the money to bots in part congress hard to -- Profit structure as it company who accuse them of pretty much putting them -- attempting to put them out of business with their free maps. I had to say I don't like come to Google's defense too often by for an. It's pretty ridiculous spent at -- lake. Frances -- you have to pay -- money is your product is too good. It's I mean and you're giving it away for free nothing beats free -- You know if I -- I think it's ridiculous I think it's of public service for the people France and for Frances charged Google but I want to ban it. I mean -- -- understand that but for them to -- like look you can keep your awesome Google Maps around because we like them but you should -- money printing out is. But I mean a car talk differs at -- -- I feel I feel like Garmin. Who else I'd what -- that other company new V moon maps like. They should they should jump on this -- of course we've seen over in Europe how some -- -- courts are a little more proactive about these things or more. I wanna call this for -- -- you but sometimes they jump ahead of the curve with some of these rulings. But I mean those other companies mentioned uses as a precedent to -- and its sister trying to squeeze something out as well yeah I mean Yahoo! over there -- -- -- -- right now Tel now Yahoo! is like -- Has to pay -- pay you any money to map plus is pretty -- stuff. Anybody have a business. Apps are -- Pasting in the snake story you put this in an -- I was kind of economy at the music on for -- so I'm a little hello lately I wanna under the -- it's. Man. And anyway. -- Okay okay hold on hold -- -- before we start this okay before you talk does anyone know -- saying the theme song for reading rainbow. Your mom. -- And serious. And yet I don't know and chocolate -- on -- fun. -- a little bit of trivia for you guys because you know what I -- this. But that's okay anyways I could I helping out at. So that's we don't know sadly reading -- was canceled last year and VAR Burton was actually trying -- You he wanted to get the reading rainbow Twitter handle and some guy was like camping on it for three years he never tweeted from it. So -- -- and sent -- -- tweets was one point seven million dollars is like hey guys help me in touch with this guy. Trying to get the reading rainbow handle and all of his followers helped him -- on the oil retreated and whenever -- that caught that caught twitters interest or twitters Adam. You know -- they notice that this is going on to the actually gave the Twitter handle two. -- of -- -- now he's the proud owner of the reading -- Twitter. Hand Google harbor and into weeded out to Twitter like case someone's -- using this and then somewhere around like 700 users via reach -- like dude get it back to Lamar. Yeah yeah it's a happy ending and he's working on the he has his own company that's formed called RR kids tampering and -- They're working on an actual iPad app because who isn't. But -- you know. The ammonia yes totally and it's cool that Twitter will not let people camp on -- handles all that's not true because they won't give me my full name it. Summer summit let's melanoma started campaigning analyst Terry Southern Canada and -- -- -- -- -- I didn't educate children around the world -- that's it was really fun it's okay. Also guys are we talking bugs CEO has been replaced -- shifted around all the time. Justice -- it was announced yesterday but -- her rise who is before then. The chairman for Sony. Sony entertainment Sony you know pretty much their PlayStation division. This morning he stepped in to officially replace Howard Stringer as its CEO. And he also kind of wanted to push forward some of the he didn't really see anything bold but we know how Sony's been struggle lean they've really lost their foot in. Many even in the TV world where that was where their bread and butter was -- let's let's not even talk about MP3 players like the walkman. The TV world to talk about personally I mean I'm I -- -- you know like we know that -- just screwed -- wanna. Anytime they kind of hassle trying they're still trying I -- our gadget -- you don't last week. Did you get things to say about it what's it called. -- -- Would you rate it. You have a very good let me -- I liked it better -- -- Samsung's. Galaxy player you know duo -- Anyone gonna buy it. Bullet that answer that -- I -- that and I are gonna buy it now -- it's it's that it essentially did you know if you still aren't you know. -- with -- getting sound quality out of the mobile devices not your Smartphone. I just don't think that that slice of the pies in -- -- get Sony valid -- Three phone in agreeing that experience in their. Now I just a quick thing of -- right no he helped he was really responsible one of the main heads of turning around the PlayStation business so -- in North America so. -- you know these are very generic kind of things that he wants to do to move Sony for but he says we want to focus on the core business. Acknowledging that -- in digital imaging are now they're strong suits. -- not mentioning TVs in there -- -- an actual mission that -- we've we've lost that market but he also wants to streamline Sony's TV business using its. Crystal -- a crystal led LED and a -- technology I saw. As CES that crystal LED technology. It was amazing it was. The depth and color in the you know they're -- the higher resolution and four TTVs. It was stunning but it's still probably 453. To 45 years away from -- in the consumer and then being in an affordable price. And you know we see things that Samsung and Panasonic and LG are doing people are thinking about those TV -- for the thing about a Sony now and sell. That's going to be huge challenge for them also they wanna cut costs by -- from their business portfolio and speeding up. This is a good one guys as a tech company speeding up innovation. Sony wants to speed up innovation. Yeah that's a good idea well I think there there -- whole thing is that the date innovate like they come up with cool technology and cool stuff like -- and crystal led nowhere yet a solid yeah -- -- -- -- any but the they still put a high price on you know I actually that was. As a strategy that Apple used for awhile like we make really good stuff and you're gonna pay a lot of money for it but we've seen even many -- like you know we're gonna make -- stuff competitively priced now. And still be awesome. And Sony hasn't quite turned to that strategy -- -- know that that that's that's the plan that's right on the money because what does it three years ago Sony had their the first consumer. -- led TV available it was a seven inch screen it was 2500. Dollars. It's subtle. -- they make that had mounted a likely thing is. Like I want that kinda. You know but I don't wanna -- however many hundreds of thousands of dollars hell yeah yeah they of the crazy -- -- they were still can be -- it -- some crazy stuff like the it was the -- we it will roll -- roll -- a little glad that -- bolting yet that's -- is some -- forwarded around me I -- -- Aibo the robotic does okay IA. I got a chance to play with one -- years ago they were really advance generally fun of course they were like at -- thousand dollar robot dogs. That the idea that the business of making toys for rich people is a diminishing market we saw how sharper image. Did on you know what that business model of yet not so I'm not gonna knock him. No -- -- you're not you know I'm -- -- that I sharper image is is it kind of a funny -- -- -- you know. It's -- -- catalog for like -- -- Americans you know it's an descent as and even like smaller market and in general. Worldwide. You know extremely wealthy people I've -- shaver from cheaper for -- if that was -- -- I guess my mom had had space. Alone she had the -- -- -- a song. It's got something -- Awkward I love my -- I -- -- that she's awesome she machine produced me. RI -- we didn't have followed there's no -- -- -- transition out of that. -- -- a follow up with a story we talked about on the reports that dropped last week. From inside a Foxconn and Apple fact is that we were clear to point out that other companies are doing this is as part of that Canada at tech. Technology industry issue of the call the of these actual factories on the day after we reported on that and talked about in some people said we are coming down. Really hard and Apple but the main point that we are trying to come across with is that. Apple is pretty is seen the largest amount of products across the world so they. And be a strong voice and have a strong role play in changing how this is done we -- blaming them exclusively but they they can step up to the plate and be responsible now. After this. Tim Cook immediately. First of all Apple's website immediately have this whole section about how we care about our workers but -- out Tim Cook also sent an email. That is addressed to his employees it was because over the Internet -- leaked out -- to the Internet. But in his letter he wrote to employees that said we care about every worker in our worldwide supply -- any accident is deeply troubling any issue with working conditions -- cause for concern. And any suggestions that we don't care is patently false an offensive to us. And it is true that the media kind of jumped on Apple to single them out and didn't talk about other companies well because the report that -- at times it was specifically targeting Apple right ED -- -- route reporters' roundtable. I wanna I wanna plug that -- -- check out reporters' roundtable from last -- we actually have the New York Times reporter Charles who do -- on the show. As well as Mike DC who asthma might not my knowledge it is my knowledge and -- he he had his he had come. He is. She does that that one -- and play. -- -- in the agony okay all I need to -- get a performance on the agony and Ecstasy. Of Apple via nudism and a monologue yeah model lunch monogamists. I think I -- to check out that episode it's very interesting we have. The New York Times actually like -- -- response to Tim cook's response so it's a very interest -- show and I highly recommend. Yeah -- just another part of what Tim Cook said he pointed out that Apple conduct their annual audits of suppliers we did mention that. On -- on the article came out he says every year we inspect more factories raising the bar for partners -- going deeper into the supply chain so. Apple did respond to them like you said what it what was the gist of what the New York's times said in response. To attempt that they basically said that we stamp buyers story we -- -- sources you know. Everything that they. They felt confident that into the story was -- so that's that's based news. The very you know. It's it's all those things where -- -- -- unit. Who -- nuclear weight behind this huge secretive company yet. And you know I don't I don't discount that their CEO Tim Cook who has parts pledging to act does care about the workers but he can't see everything that happens in those. 150. Plus factories in China via you know in a lot of people or are mad about that but I think also the reality is is that. We have different. Even you could say moral standards of how we treat -- workers here in the US vs all other countries treat them. -- it was purchasing might daisy them in hell against. He was actually at Foxconn -- he actually -- to a rabbit and part its in part of his model like we played a section of that it's very interesting. He characterized it. And the thing about very cold and quiet play's the thing about his performances yet he started doing this years before -- the report -- I think maybe even as far back as three years ago yet started -- -- doing this. Over New York I think it was he started yeah -- have brought -- -- -- the Bay Area I remember yet -- dug vertically he was on this American life I've recently announced a very big popular episodes and we -- lucky to have -- -- the -- -- really. Means a deep issue I'm because it patent is tied to -- globalization. About our perceptions of what many people are working to and conditions but also spurt in the context of China this is still desirable jobs to -- exactly announce us like. How much can you. Address the problem without throwing things off in China too and kind of making the the playing field a little bit. An -- also not even -- and I think. The entire technology industry and is depends on China and on cheap working conditions and be able to turn such as cheaply as possible at the -- lake. I think Americans care as much as it does it make. Their iphones costs 500 dollars more you know. Maybe I'm heartless bass room that night I -- I don't you haven't -- again until it at that. -- they did criticize my -- -- and electronic fraud eyesight amounting beautifully. -- -- -- -- -- -- No not shocked at tong and its not pop -- that kind. You got them extend X. Our guys we are going to take out a few quick hits is some of the other headlines that happen at -- Are right up Pirate Bay founders prison sentences are final as a prequel -- a supreme -- Every quarter -- -- so it is Supreme Court. Rejected their final appeal this means that the previously determined jail sentences that were handed down to -- soon. Frederick -- and got -- sparkle and college -- will stand. We know about the -- thing. Mean there obviously are legitimate files on there but there's actual legitimate uses for torrents -- well on that their sentences. Will be ranging from ten months to the smallest -- once all soul all of them -- paid their share of a combined. Six point eight million dollars in damages due to this ruling that started in 2009. They did themselves no service calling at the pirate -- should have been like a puppy. Closet to look at the company -- the -- shop would have done and probably better for them make -- how do you not convict people who you know. Just from the outset called that -- the pirate. Also WikiLeaks founder Julian Assange appeals is a tradition at Britain's Supreme Court. This is to bring himself -- mean extradited to Sweden to answer for some -- act accusations. A sexual misconduct. On the there's going to be two weeks for the final decision to go down but he did go into Supreme Court in -- to appeal him from getting sent back to Sweden. So that's this kind of a quick update and there also. Apple's long standing battle. Whenever trying to prevent their products or other competitors like Samsung Apple has lost their German court bid to ban the Samsung Galaxy Tab ten point one and the and the nexus phone. -- injured in Germany so they're gonna be okay to be sold -- good good on the Apple keep on trying and also. We can it's Apple news -- the Casey wanted to know what the latest rumor was with the in in the Apple world iPad three as sick -- -- yet. Now I want yet. I saw the with a no I want more than nine here's an artist. I told you know come march or other you know -- -- -- -- they're gonna release that are talking out of every now. It's not going to be that -- -- it's -- me like -- way to. I I mean that don't achieve my armpit hair and put in a bag if you should probably -- -- that you know. Maybe even anyways sympathy photo going to wages reporter photos of -- debug software shows the alleged details. Or this could have been Photoshop with a cool little filter. Of on the iPad -- with a Quad Core a six and LTE supports. LT my friends. And finally this is kind of a fun little -- hit. Siri. Whether -- -- or not I know everyone has different opinions I have my own. Syrian in this little fun little video is shown of how it's having trouble hand -- On -- Scottish accents -- ministry this quick little video. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- I'm not aware of any meetings. Without content and Tony charging -- -- Okay yeah this is that we had to cut it off because there's a few expletives -- -- -- thrown around by Adam you know. Get to know that they probably need to work on that that guy also. Was making an example of Syracuse. Yeah I'm hungry -- wanted to it was a de Beers and -- Where there are guys -- we're gonna say in a clinical story in science news. You can't get ready -- ago. Mirage. -- NASA. Yeah NASA it's again. As well. Asked me. Almighty god -- is -- -- news -- breaking anything okay it's a NASA's having -- -- people assume are okay so NASA has. Released a spacecraft. And it is showing the dark side in the moon for the first time first time this is the video mr. This is pretty amazing I do want -- replace it gets better there it is. That's the far side of the moon I do -- I do want to bring up something that the actual dark side of the numerous revealed in transformers three which also came out on Blu-ray. And this is -- on Tuesday which I own. Should. -- -- It is helical and then -- a leader -- that is allowing. They're allowing scientists you. Find their favorite parts of elements that the study like they're gonna go all my little specific places that the study yet Mancini -- might transform turn hiding stations and that's because they're not close enough and it -- And I close I was actually. When we landed on the moon and who went dark for like 27 minutes or something like that. They actually found a lost harsh StarCraft what they found -- -- graffiti or something that could be I'd be down what that. I think that's cool it. Like David shows graffiti. Now more like big big bird flip. To. Learn it today you -- -- title isn't it funny years you know you know kindness did I like that it could mean -- are right Steven. -- are we are we ready for yes let's do it ready -- -- before we do this now. This is our special segment that we -- here we have a special guests that he located -- AK Eric in the house he's gonna join us yes. Actually I'm simplistic and break them blue -- death solicited quick okay -- take quick break we'll be -- be right back of the alright guys we are -- here in the studio. We have a little fun segments. Brought to you by our friend Stephen Beecham incident not until we're gonna bring -- -- are gonna bring fatty look at Derek -- and they -- what every BT's in the makes. Steven this is Georgia are an -- time ago -- into it I'm -- to. Get ready for what can we say yeah dot com yeah. Now now now now now yeah yeah latent -- Experience. Let's get. Them to argues that it's really not into it would quickly run through some recent product releases that very simply whether or not -- -- it into it or not into it. Let's get started never want. The zapper gun. Is a new gaming accessory that connects to a Smartphone allows you to play various augmented reality and shooter games Donald bell. In -- daddy not -- not include Brian Tong -- not -- hello into it the correct answer isn't so into it basically laser tag -- is there lately -- -- -- -- reflects off the mayors and ultimately went to my -- -- you cheater -- new product called the power back which is simply -- that provides power to charge all of your gadgets -- on the go Donald bell for humans and -- into -- for the name alone -- -- super masculine power Baghdad. -- look at is better than a -- back -- into it Brian -- power -- signing up at the correct answer is -- management I'd rather have a power -- And out of a man now I am not a bet that lets the -- do hey hey idiot. Number three Microsoft is debuting the Kinect for windows applications which will allow users using the motion sensing game to game controllers for windows hardware. Bryant Donald bell. And if I were a single guy I'd be into it -- -- -- perverted potential but now I'm not into it. -- -- -- I'm missing a diamonds -- right now I'm not single I'm definitely into it and into it we're getting closer connects actually just a matches. You can have -- -- -- -- -- -- -- Never for a robotics research team at the University of Pennsylvania designed a system to coordinate -- number of small. What copter robots for tasks that just surveillance or searching there -- after disaster. Donald -- death from above totally into that in a kid into -- -- tell how can -- not be into it I'm so into search and rescue missions are dangers we have that ship off the coast of Italy right now. We need more nano bots but they won't kill us should -- -- are terrified -- it -- trying to simulate calculus -- removing a number five. The box is an emissions free vehicles last motorbike which can be charged using a standard. Household outlet system and it's very compact Donald bell he wee Herman's bicycle look cooler and it's there's no way an actual crimes -- -- held soon though. Right on that looks like an Alienware box I am not writing on an Alienware -- not into it everyone is correct I'm not Internet. -- -- -- -- This what is it. Right that's -- ugly I don't know it's horrible -- is horrible event. Our Canadian teens have sent a legal or not. Into outer space for spot for 800 dollars using this. Hot air balloon L Barrow are usually go -- -- I think this is fine and I'm glad candidates counties that time. Okay I can get it now. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- And quietly as an artist from jobs from Japan is shrink wrapping compass for graphics -- gorgeous and is being called. -- love which is currently on. California -- -- going to shrink wrapping your family. -- far too much to make this. A possibility from my -- -- now and ideas and though fatty look at. It alone know. How -- -- -- Bright and have you ever vacuum sealed your body parts and simulates. A -- lists. Necessarily correct answers that instrument like a -- my whole family be vacuum sealed my cat my. Are not threatening you I'm trying to do -- meeting rooms and. Oh man that is it I love that that is great okay guys -- we want to hear from you a number of us. Let's go check out our feedback loop. -- -- -- -- -- -- -- Fast and unsuited but I think I mean I did and -- reading the article -- only seals you in their you have to hold your breath for ten seconds. And then I guess he he. Reopens the -- the and that's still the tracks -- -- reading -- that's. That's the announces that what's -- -- -- when you're in the vacuum bag I don't know. And I'm standing here if -- -- this -- got to follow us on the stories that we talked about -- but we do wanna encourage you. And if you guys have voice mails -- emails about topics that happened during the week. We will address them said you know although it's a related to our previous show also just appeared throughout anything you want to risk as a we'll talk about it and we'll make sure we do so this call comes into us from our good friend -- -- She has the and our -- Hey you guys export it out -- an opening to -- certain. Podcast and I cell sites current talk about -- Apple situation. I -- -- we've been able to create New York Times article because -- immersed myself in this topic but -- organized. I cried about it -- get angry about it. I'd like write about it and -- literally -- the net New York Times article published I was writing a letter to Apple about. Put it on FaceBook and how much and what the -- is the deal here's what I'm doing so. -- formulating how I -- -- different bell and what I need to do. Out to contribute to the -- that -- was the probably still -- -- agony at the CD. Eight. It met and net New York Times article but I repeat sales to three years ago out -- Yes so that's a study you know a nice call in from port -- it. We know Fortis calls -- it goes on for two minutes and 47 seconds but we love you we keep on -- the calls but. I think -- she just makes a great point of let's just be a little more conscious I know where all this in this room while -- But if there's ways that we can make or at least use our voices for them to be built -- a better way then let's do that. But not if it means someone has to die every time an iPhone made a Michael that. You know and I had -- reversed my position about the it side 500 dollar access and -- because I realized my own self interest. It gadgets -- more expensive than reviews to be more important because people are investing more money in them and that makes my job more important. And Indonesia so -- a year -- so I that are raised as there. Okay he daddy got -- follow this people's cells -- about this yeah I wanna get. Anything and follow follow the money trail tumbled. All right Robert from Atlantic gives us a call to talk about we talk about -- -- used in private schools are in schools in general there's Roberts thoughts. Culture are currently there are are called and later today that is -- and -- -- worst product schools you're talking about -- -- it could not app program under cities to. Honestly I seen what shall bring -- America. -- which -- is that we have our partners aren't in English were expected to -- message in English. I think that you -- you -- of the source users type of computer. And science. Sony's direct armed attack stroke and looking -- diagrams as. Molecules patterns and things. So. I don't really see. A lot of eastern rite now I hope it it is essentially Q. Armed become more lightly used and have better applications -- the cost. -- You know its -- like I can imagine. This being like the dream come true if like some science teachers vision in the 1960s and making -- -- in 2012. -- is gonna have these tablets and they have an exploding. Like three dimensional view of the mall of the -- And and -- -- dive right into it c.'s inner structures but it is gonna blow his mind is can change the world kid's gonna get hooked on chemistry. And then they have the -- time to write -- and the keyboard. Itself a lame if I would rather is paying neighbors right now that the look at the media. IPad for your English class the type one no I'm sorry that that's that's horrible -- I I I I totally failure ever come and get on your school for doing that but they're definitely has to be better -- is that we can make this tool are more useful. All right last phone call comes -- from Hank. Time takes little personal -- because of what we said last actionable. -- -- Personal cents. Comment about all I -- -- users can expect European and Japanese on iPhone user you -- drive. It 000. Democratic Party to -- -- to have to tell people to answer one Nissan 37 easy from all. And eminently user -- drive the science and X be the case as XP dude yeah is it on the box I'd love. Box I shared a love that car ran on it might get the Mike I like what color what color did you get up to it I would've been my car until I got a recent news. -- But they -- making a bread box which in Baghdad and the collectors and I was I was suddenly that okay we it would it will solicitor has an iPhone. What are what are your what are you -- -- and -- -- -- -- bag here at 2001 was to be honest it doesn't matter what car you drive your just a -- back Nokia. -- -- -- -- -- -- -- -- -- You car you're in each. Case I guys this -- The emails on we did have a few more responses about the Foxconn -- -- -- -- wanna read one of your emails I -- The song comes us from -- potter he says hey guys regarding last week's discussion about Foxconn and other Apple factories working conditions. The one thing and I don't hear anybody -- is that Foxconn is actually one of the better factories to -- that in China. A coworker -- has been to several big manufacturing plants in China and Asia including Foxconn. So that says that there are dozens if not hundreds of plants from big clothing electronic manufacturers who do not provide any oversight -- supervision in the way that Apple does. Because of all the press surrounding Foxconn. Apple's working improved things by placing supervisors in the factories and pressuring change clearly Apple can and should do more -- -- the biggest player in the area. But they're also taking all the heat in the press so that these other companies have no motivation. To improve conditions because there are ignored by the media. Just wanted to point that out I think it be great if Apple and Foxconn completely reformed their practices but the fact is that it's a -- with the whole system and not just one company. Very nice thank you for that email Jesse. All right -- this one comes to us from -- wondering just why don't you haven't -- and comes this remark. Outlet and now yes I -- -- do I have her discussion about Google's new privacy policy all over the place generally balanced -- with. Discernible in key provides. -- just now FaceBook showed me an ad for -- commander Shepard could be -- -- out yet if that is awesome sum they sold them the right information and I wouldn't mind if Google propositioned. Cool. Cool goods like that to me -- -- -- and you guys are awesome Q. I don't want anyone a proposition themselves to -- specifically people what about cool commander Shepard -- goods. If only you knew what that -- look like but it's good it's actually pretty awesome its like his armored. Aren't but I knew it it that they. It's like the bold -- -- -- like dental life. I'm just kidding guys that actually do like that stuff. That's an email it's -- that from -- and an. He's just kidding I -- Jennifer Chicago writes in Jonathan longtime -- -- buzzed through like everyone else I receive Google's updated privacy policy and it is indeed shorter much easier to read. And edited and re phrased it to make it even shorter. An easier read. We are Google -- be assimilated your biological and technological distinctive -- will be added to our own. Resistance is do you -- Thanks Jonathan. -- with nine all I know I'm not I'm not gonna pretend to be rendered useless. Just say -- -- -- -- all right all look lasts -- -- just read this on brokerages comes us and crisper he writes in. When interviewing somebody about their web site can you please spell the web site. I listen to the show in the car I was totally innocent in the interview about given dot com to became frustrated because if I were seen dead it dot com and I couldn't buy this to the site -- -- Smartphone. Finally found its spelling in the show notes the man. -- -- So it's just like. Saving for that web site Gene Simmons was promoting on the dating site B Sunderland and the dating site based on location and I could go on and on and on. Turn. I Chris from the DB few tips on interests this is spelled interest with the FaceBook is spelled like it sounds FaceBook. Google is G with two -- -- hope that helps that your. Kinda standing there cash. Our guys we love you all Christopher included. Thank you thank you look at things start with coming out hanging out -- -- really appreciated thank you -- I love. Menacing man. You can mess of this -- into an audience earlier part of him and you are right you guys can check out our show notes ideal world that cnet.com I won't spell that out for you. All seeking call us at 800. 6162638. The last four digits spell out CNET wanna hear everything you guys have to say about our show tell tell us if you got an invite to -- what you think about it and also. All the other topic so that will be probably happening over the week before a show. Buzz as cnet.com -- -- email. There you go guys will see you next week all right. Mac is lack.

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