Elvie launches the next breast pump that makes pumping wearable
Elvie launches the next breast pump that makes pumping wearable
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Elvie launches the next breast pump that makes pumping wearable

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Another wearable breast pump is here, aiming to break up pumping status quo. Breast pumping is essential part of being a new mother. And for me when I was a new mother, I was working, I was [INAUDIBLE] at my company. And I had to use these products like most of you mums. And it was just, is degrading. You feel like a cow. I feel really angry that women have had to put up with such bad technology. Tania Boler is the CEO and founder of Elvie. Known for the Elvie trainer, a device to help strengthen their pelvic floor, Boler and her company turn their sights on reimagining the breast pump three years ago. The Elvie pump is a wearable pump. > That works while you wear it under your clothes. By making it nearly silent the idea is that you can pump wherever you want whenever you want without anyone being the wiser. The last 2 to 3 years we've seen a lot of innovation which is exciting. A lot of these new products are innovating along a certain dimension maybe around the noise or pain level. With Elvie we've really innovated on everything. It's the smallest, quietest breast pump on the market. If the Elvie pump looks familiar, that's because it's similar to the Willow breast pump, which came out earlier this year. They both slip into your bra and pump without any cords or tubes, and both of them have apps to track your output. They both have cost $479. But they have some key differences. The main one is storage. Willow stores milk in specialized bags, which cost 50 cents each. That means, each pumping session costs a buck. Healthy Pump collects milk in a reusable container that you can empty into your own storage bottle or bag. We think, when it comes to breast pumps, the future is wearable. In two years' time, most of the shells of breast pumps will look completely different. Once we can get used to a pumping experience, which means that they can do what they want, when they want, and wearable is a very big part of that. They won't wanna go back to the old architecture. We haven't tried Elvie pumps, so we can't vouch for how well it works. But the LV pump means women have more to look forward to when they pump, instead of being stuck in the past. [MUSIC]

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