Elvie launches the next breast pump that makes pumping wearable
Elvie launches the next breast pump that makes pumping wearable
1:59

Elvie launches the next breast pump that makes pumping wearable

Smartwatches
Another wearable breast pump is here, aiming to break up pumping status quo. Breast pumping is essential part of being a new mother. And for me when I was a new mother, I was working, I was [INAUDIBLE] at my company. And I had to use these products like most of you mums. And it was just, is degrading. You feel like a cow. I feel really angry that women have had to put up with such bad technology. Tania Boler is the CEO and founder of Elvie. Known for the Elvie trainer, a device to help strengthen their pelvic floor, Boler and her company turn their sights on reimagining the breast pump three years ago. The Elvie pump is a wearable pump. > That works while you wear it under your clothes. By making it nearly silent the idea is that you can pump wherever you want whenever you want without anyone being the wiser. The last 2 to 3 years we've seen a lot of innovation which is exciting. A lot of these new products are innovating along a certain dimension maybe around the noise or pain level. With Elvie we've really innovated on everything. It's the smallest, quietest breast pump on the market. If the Elvie pump looks familiar, that's because it's similar to the Willow breast pump, which came out earlier this year. They both slip into your bra and pump without any cords or tubes, and both of them have apps to track your output. They both have cost $479. But they have some key differences. The main one is storage. Willow stores milk in specialized bags, which cost 50 cents each. That means, each pumping session costs a buck. Healthy Pump collects milk in a reusable container that you can empty into your own storage bottle or bag. We think, when it comes to breast pumps, the future is wearable. In two years' time, most of the shells of breast pumps will look completely different. Once we can get used to a pumping experience, which means that they can do what they want, when they want, and wearable is a very big part of that. They won't wanna go back to the old architecture. We haven't tried Elvie pumps, so we can't vouch for how well it works. But the LV pump means women have more to look forward to when they pump, instead of being stuck in the past. [MUSIC]

Up Next

Apple Watch Patent Dispute Isn't Over Yet -- What Happens Next?
240104-site-one-more-thing-apple-watch-drama-v2

Up Next

Apple Watch Patent Dispute Isn't Over Yet -- What Happens Next?

Tips and Tricks for the Apple Watch Series 9
lexy-apple-watch-tips-seq-cnet-00-11-07-01-still002.png

Tips and Tricks for the Apple Watch Series 9

The Apple Watch Sales Pause Impacts One of Apple's Biggest Products
applewatchban-cnet

The Apple Watch Sales Pause Impacts One of Apple's Biggest Products

2023's Top Smartwatches and Wearables of the Year
231129-yt-best-wearable-v03

2023's Top Smartwatches and Wearables of the Year

Apple Watch Double Tap Early Impressions
231109-site-double-tap-commentary

Apple Watch Double Tap Early Impressions

Comparing Apple Watch Series 9 to Ultra 2
cnetultra2series9

Comparing Apple Watch Series 9 to Ultra 2

Google Pixel Watch 2 Review: Steps in the Right Direction
pixel-watch-review-seq-00-07-12-03-still006

Google Pixel Watch 2 Review: Steps in the Right Direction

Pixel Watch 2 First Look: Google's Smartwatch Gets An Upgrade
pixel-watch-2-seq-copy-01-cnet-cnet-00-07-41-08-still004

Pixel Watch 2 First Look: Google's Smartwatch Gets An Upgrade

Apple Watch Series 9 Review: A Slightly More Convenient Watch
apple-watch-series-9-5

Apple Watch Series 9 Review: A Slightly More Convenient Watch

Apple Watch Ultra 2 Review: So Bright, I Gotta Wear Shades
230919-site-apple-watch-ultra-2-review

Apple Watch Ultra 2 Review: So Bright, I Gotta Wear Shades

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

PlayStation 5 Pro Leaked: Everything We Know
playstation5pro-leak-clean

PlayStation 5 Pro Leaked: Everything We Know

Everything Just Revealed at Nvidia's GTC AI Conference
nvidiastill

Everything Just Revealed at Nvidia's GTC AI Conference

Nvidia Reveals Omniverse Cloud Streams to the Vision Pro
nvidia-vision-pro-image

Nvidia Reveals Omniverse Cloud Streams to the Vision Pro

Nvidia Shows Project GROOT and Disney Bots at GTC Conference
robot-2

Nvidia Shows Project GROOT and Disney Bots at GTC Conference

Expert vs. AI: Is Now the Time to Buy an EV?
gettyimages-1178244881

Expert vs. AI: Is Now the Time to Buy an EV?

The PlayStation Portal Built-In Volume Is too Loud: Here's How to Keep It Low
playstation-portal-audio-options-thumb2

The PlayStation Portal Built-In Volume Is too Loud: Here's How to Keep It Low

Most Popular All most popular

First Look at TSA's Self-Screening Tech (in VR!)
innovation

First Look at TSA's Self-Screening Tech (in VR!)

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
240123-site-samsung-galaxy-s24-ultra-review-4

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost

'Circle to Search' Lets Users Google From Any Screen
circlesearchpic

'Circle to Search' Lets Users Google From Any Screen

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
asus-preces-00-00-25-11-still003

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop

Samsung Galaxy Ring: First Impressions
samsung-galaxy-ring-clean

Samsung Galaxy Ring: First Impressions

Best of Show: The Coolest Gadgets of CES 2024
240111-site-best-of-ces-2024-1

Best of Show: The Coolest Gadgets of CES 2024

Latest Products All latest products

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
240304-site-nothing-phone-2-first-look-v3

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day

Best of MWC 2024: Bendable Screens, AI Wearables and More
240229-site-best-of-show-at-mwc

Best of MWC 2024: Bendable Screens, AI Wearables and More

This Concept Laptop from Lenovo Has a Transparent Display
240225-site-lenovo-translucent-laptop-concept-v3

This Concept Laptop from Lenovo Has a Transparent Display

Motorola's Rollable Concept Phone Wraps on Your Wrist
240225-site-motorola-rollable-concept

Motorola's Rollable Concept Phone Wraps on Your Wrist

See Adobe Lightroom on the Apple Vision Pro
adobe-lightroom-00-02-58-03-still006-1

See Adobe Lightroom on the Apple Vision Pro

This $400 Cane Has a Built-In Phone
p1022441-mp4-15-35-32-23-still001

This $400 Cane Has a Built-In Phone

Latest How To All how to videos

Windows 11 Tips and Hidden Features
240311-site-windows-11-hidden-tips-and-tricks-v2

Windows 11 Tips and Hidden Features

Vision Pro App Walkthrough -- VisionOS 1.0.3
VisionOS 1.0.3

Vision Pro App Walkthrough -- VisionOS 1.0.3

Tips and Tricks for the Galaxy S24 Ultra
240216-site-galaxy-s24-ultra-tips-and-hidden-features-2

Tips and Tricks for the Galaxy S24 Ultra

TikTok Is Now on the Apple Vision Pro
tiktok-on-vision-pro-clean

TikTok Is Now on the Apple Vision Pro

Get Your TV Ready for the Big Game: Super Bowl Setup Tips
superbowl-tv-settings-thumb1

Get Your TV Ready for the Big Game: Super Bowl Setup Tips

How to Use a Quest 3 Like the Vision Pro
240202-site-spatial-computing-on-meta-quest-3

How to Use a Quest 3 Like the Vision Pro