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>> I have it right here in my pocket. Here it is.
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>> We actually have a couple of names for this beautiful little device. First we call it the work [inaudible] to B3. And we call it PSP Go. PSP Go represents a new revolution of PSP specifically designed for the digital lifestyle. And let me be very clear, the PSP Go will not replace the PSP 3000 or the UMD. And will continue to support and market the PSP 3000 along side the PSP Go. For users of digital content it represents an object of desire, as well as an object of functionality. It's got a great screen, the same great operating systems, integrated WIFI, and plays the same terrific games. But its size is really built for the digital consumer. In fact, the PSP Go is actually more than 50% smaller and 40% lighter than the original PSP 1000. So the PSP Go is designed for the digital lifestyle offering 16 gigabytes with internal flash memory to store plenty of games, videos, music, and of course, your photos. And you'll be able to download games, and movies, and other content from the free PlayStation network using the PSP Go's built in WIFI. And as you can see, the PSP Go also has a slide out feature for the control, integrative Bluetooth technology, and a new memory stick micromedia port, also known as M2, for adding even more memory to the system. And as Jack mentioned, 2009 will see more big franchise titles released on PSP than any other time in the history of the PSP platform. But we're also working to make the experience easier and more enjoyable. So for starters, today we're launching a new application used to access the PlayStation store on the PC that makes it so much more easier to manage your content across your PC and your PSP, and it's called Media Go. Media Go has replaced the current version of the media manager, and is now the application used to access the PlayStation store directly from your PC. It makes content transfer of pictures, and movies, and music that much easier with really a much more intuitive interface. And clearly the ability to consume all forms of media on the PSP is very crucial. And we have seen an increase in music usage on the PSP system recently. And in response we're going to introduce a new application specific to the PSP. And this application is called Sense Me. So incorporating a 12-tone technology recognition system, Sense Me will analyze your music library to deliver a play list based on the moods that you select. Launching on PSP and PSP Go this fall, Sense Me really enhances the music experience, so that you can easily enjoy the mood and the tracks to fit your mood and occasion. And this year continuing the momentum that we built for content on PSP, we're going to also lower the price of the PSP tool kit. Specifically, as part of a longer term program, it will be an 80% reduction in the cost of the tools allowing more developers, as well as individuals, to put even more great content on the PSP. What all of these things I'm talking about today have in common is this, they are all designed to bring new content to PSP from games, videos, and music, and make it a whole lot easier to connect directly wherever you go. And most importantly, all PSP titles moving forward will be digitally distributed via the PlayStation store and at retail via UMD as well. Now we know that all PSP's on the market are able to connect and store downloaded content. And we also know that many existing PSP owners still want to buy a physical product. So whether your device of choice is a PSP3000 or the PSP Go, all of the services, and features, and functionality are there in every device. And we're constantly looking to strengthen the experience and provide the best content that is available. So ultimately, the PSP Go with one more proof point that PlayStation offers the future of entertainment technology. The PSP Go will be available in stores in North America and in Europe at the same price point that we launched the original PSP. What does that mean? It'll be $249 and 249 Euros, and available on October 1st in North America and in Europe. And for 20 thou, [phonetic] 26,608, 26,800 Yen on November 1st in Japan. So with PSP Go living side by side with the PSP 3000 at $169 there's a great choice for everyone looking for entertainment on the go.
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