Dyson unveils the new Corrale hair straightener

Personal Care
Here's the product and I'm gonna show it to you. It is under there, I'm not gonna show it to you. Now, [UNKNOWN] spent years, six to eight years examining hair science, discovering what may damage his hair and what makes hair glossy and what makes a better style. And One of the most important things about hair is the damage that you can get on hair. And we've not only studied on laboratories, but we've gone around the world we've set up laboratories in our demo stores where with ultrasound technology, we examine people's hair. Now everybody has different hair. And these are the sort of basic types of hair, you have straight hair here, you have slightly curly hair, you have very curly hair, and you have extremely curly or even kinky hair. And we've subdivided each of those types of hair. Now There we are. Those are the types of hair. Now this is one of my hairs which they took off me and examined. And you'll see that over on the left is near the root, you'll see that it's pretty well and damaged. That's in the middle. Again, pretty old, damaged in the end. It's also pretty well and damaged. And I've only ever used a Dyson supersonic on my hair. I've never used extreme heat. [BLANK_AUDIO] But if I show you the next slide over on the left there, this is a slide of a beauty editor. I won't name her but I think this is pretty, pretty normal sort of thing you'd see. So over on the left, there's a bit of damage near the root in the middle starting to be a lot of damage. At the end, it's pretty well, wireless, terrible. And that's all mostly caused by heat. And the product I'm going to show today overcomes this problem. This is the new Dyson corral. It You can see a nice picture over there. It styles your hair without extreme heat. It gives you a wonderful style and the copper plates flex around the hair. So you end up with a glossy and damaged hair perfectly styled. So, the secret these copper plates here Which wrap around the tress forming a nice oval for the tress. Now I'll just demonstrate that. Sam's going to hand me an already heated set. Here we are, so I'm gonna show you how it works. It clamps and you pull it down with, I've got even tension down the tress. I'm not overheating it. In fact, I'm using far less heat than flat paint herons. So there you are. It's a lovely dress, even tension applied and evenly heated Thank you. Now I'm just going to show you a note you can see this clearly the one on the left is flat hair and at about 200 degrees and on the right of the Dyson corral at about 165 degrees, and you can see that the one on the left is splayed the hair out. So it's only really gripping the hairs in the center and tension is extremely important. Tension and heat are the way that you straighten hair and style hair. So you can see that's not really on the left, the flat plates are not doing a good, whereas the Corrale on the right has wonderful neat edges, it's got the tress to apply even tension and even heat. I'll just show you that again. Watch that being done again, watch for the splaying of the flat plates on the left and the neat corralling of the dice and on the right. Now that's achieved because these are the solid plates up here, and you'll see they're squashing the hair in the center. Making it quite flat, but the hairs at the edge and not being tension. They're not being heated, they're not being squeezed. Whereas with the Dyson with the flexing plates, it's curling it in the centre very nicely came into a lovely oval shape. And the same happens when you when you look at the heat Same, exactly the same effect happens you're squashing and in fact overheating the stress in the center there. Whereas the bits being missed around the edge as it plays out, but with the Dyson they're corralled into a nice oval and it doesn't get too hot because the center call cools the outside hairs So with the Dyson, they have never reaches the temperature about 20 degrees below the temperature of the obsesses that. So, the hair is always 20 degrees lower than the plate temperature.

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