DIY political ads proliferate
3:22

DIY political ads proliferate

Tech Industry
[ Music ] ^M00:00:07 >> When you're young, you just think everything's going to be okay. >> What it is is a woman in about the year 2088, 80 years from now, looking back at her life, regressing in age, having tremendous amounts of regret because her and her generation, the Millennial Generation, Generation Y, did not go out and vote. >> Thomica Lilly [assumed spelling] is a San Francisco-based radio personality. >> Alice. >> Hi Hammond. >> Hey. >> And now film maker. He and director Corey Rosen created this non-partisan video as a call to action to get the youth of America to vote. >> Youth have to take advantage of their freedom, their freedom to be allowed to vote, their freedom to have their voice heard. And to sit back and be lazy about that is unacceptable. >> Over the last two elections, 2000, 2004, the numbers have really spiked. They've gone up like 10 percent, 11 percent. So we're just really hoping that this election season, we just continue to see that on the rise, people just getting involved. >> To make the web video, Palm gave the pair twenty thousand dollars as part of its Mobilize the Vote 2008 campaign. A chunk of that cash paid for some high-tech special effects. >> Transformations, both kind of morph effects, and more interesting ways to turn one woman into another woman, whether it be just a close-up of a hand getting younger as you're looking at the hand, or just a close-up of some eyes, and watching some wrinkles go away. >> To attract the eyes of the youth, the video is posted on social networking sites like Facebook linked in, and of course, YouTube. >> You know, you don't have to be a fancy advertising executive on Madison Avenue to have your message heard anymore. You can a be a kid in your bedroom in Daily City and create a video and put it on YouTube and have just as much chance of being heard as any of the big guys. >> Steve Grove, the head of YouTube's news and politics division, says the site has seen an explosion of do-it-yourself political ads popping up this election season. ^M00:02:06 [ Music ] ^M00:02:10 >> A lot of times YouTube is a place where people can say things that aren't being said somewhere else, but that everyone else is thinking. If you look at the most-viewed videos played on YouTube, on any given day you're going to see political videos in the top ten. >> The first political ad to crack the mainstream on YouTube was a mashup of an old Apple commercial criticizing Hilary Clinton and promoting Barack Obama. >> I don't want people who already agree with me. I want honest... >> It really just exploded on line. Millions and millions of views, and the fact that the creator was anonymous, I think, added to the mystic of it all, but it really highlighted this new phenomenon of people creating their own political advertisements. And it really changing the way in which we consume political content and share and communicate political messages with each other. >> We'd love to see 5 million views because then we know that it's not only something that people are enjoying, but they're passing around. >> Starting one month before Election Day, YouTube will be doing it's part to help get out the vote. A handful of featured political videos on the sites front page will point to a Google map where users can type in their address to find the closest registration location. I'm Kara Tsuboi, CNET.com. ^M00:03:20 [ Music ]

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