Samsung may have done a sneaky reveal on the upcoming Galaxy S8.
If this new footage is to be released.
Two videos that were released by Samsung to promote its amoled display technology serviced on YouTube.
One video clearly shows a new handset design and a smaller bezel and no physical home button.
This could corroborate previous rumors that the S8 would have fingerprint sensor built into the display.
Or it's just in the back of the phone and we can't see it.
This phone does look similar to other linked Windows doing the rounds online.
Why would Samsung leak a video of its own phone?
More likely is that, this is just a prototype that Samsung has used to represent any number of future handsets with AMOLED displays.
The ads are in Korean but a quick Google translate on the description mentions something called Vision Aid technology which will supposedly make colors displayed on the screen feel more like natural colors.
The S8 will be the company's first phone since the Note 7 made hot headlines around the globe.
But we'll have to wait for Mobile World Congress in February, 2017 to see if this is the real deal, or if Samsung is just playing a game of phone.