CNET's Next Big Thing at Vivid Ideas Sydney 2018
CNET's Next Big Thing at Vivid Ideas Sydney 2018
2:52

CNET's Next Big Thing at Vivid Ideas Sydney 2018

Culture
[MUSIC] I'm really delighted to welcome you to CNET's next big thing where we're gonna be talking about the technology that will influence and completely reshape our lives in the coming years and decades. It's Brian Cooley is Cnet's editor at large and one of the leading voices in how technology is shaping our world. Technology's how we get things done. That's not my concept, that's literally what the word means. And it's very instructive to go back to the beginning of the word and keep that phrase in mind. Because if you're trying to spot great technology as we all are. In a snowstorm of new announcements, and thinking I can't keep up with this. Yes you can. You know as much as I do about tech cuz you know what people wanna get done and have always wanted to get done. [UNKNOWN] Is always pretty important. It's part of my day-to-day. I work in PR, so keeping up on the trends at, [UNKNOWN] Is always important to us. I think I value them And their insights. Everyone's come along and find out what the next opportunity. Great tech is always transparent more than what came before. This is why we love voice, and voice is more transparent than touch screens, touch screens are more transparent than keyboard and mouse, and keyboard and mouse with a backspace was more transparent than having to roll paper into a typewriter and find the liquid paper when you screwed up. These are all moves toward making the technology a shorter distance between me and what I'm trying to do [MUSIC] We live in a really interesting time, and there's always loads on the horizon. I don't always get the time to research them, so it's nice to have it in Layman's terms and understanding what's coming up. You live in a faster Heartbeat then. Different studies will say its two to seven seconds is the heartbeat of consideration and sometimes faster. Intimacy is the new term for targeting impersonalization. Those are not concepts that are going away but as we move into wearables. Connected home, connected car, those three in particular we're starting to get a relationship with consumers where we're gonna have data that tells us things about them that they don't know about themselves. We say not, you know, [UNKNOWN] recgonizing what you a man wanna search for. When do we reach a tiping point with anticipation becoming intrusion? and whats the balance that we need to have the I think its a matter of warming people up, its the old phrase of boiling a frog if you go slow enough you never know you dont have one. And in the American market we know if you lower the price and make it easier, you can get consumers to do anything. It's not different here, but I think your bar is higher here. But, consumers come cheap when the danger remains theoretical, and the discount is real, and the convenience is real. That's the formula. You pull those two levers in different directions And you can kind of get consumers to go along with a lot of things. Thanks, thanks for being here. [APPLAUSE] [BLANK_AUDIO]

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