Hello, planet earth.
Humans, welcome it is the apple byte, ballad and country, punk ****, with your host, mister Bryan Tong.
Whats up, everybody.
Whats up, welcome to the show.
It is, believe it or not episode 98 on the Apple Byte Extra Crunchy are kind of complimentary beats to our weekly show.
Yo Beechum 98 bro.
98 we're getting close.
We're getting close to one-hiney.
What's that timing wise, 100 should fall on the actual week of the Apple's keynote announcement which.
Has been confirmed for September 12th.
But again for all you guys and gals that are out there, to be a part of our show we got again, a boat load of calls.
The number to call us is at as I read this 1-800-616-2638, all you have to do is leave your name, where your from, and get to it about a minute.
If you have a good point we'll let you go a little longer but we had a couple people that were clearly pushing the boundaries
that were unacceptable.
[CROSSTALK] Taking liberties.
[LAUGH] All right so we wanted to jump up in the show, we have a special guest today.
You've heard him, the man, the myth The legend, Senior Editor Scott Stein covers, really, all things Apple, all things everything at CNET.
Scott, welcome to the show!
Hey, thank you for the intro.
That is very ambitious sounding.
I'm glad to be here.
Well, ambitious, I mean myth, I think that's accurate.
That I'm a myth, that I review all things, I only review a small portion of them, of the CNet things, but I do cover a lot of the stuff that we're talking about, and like the stuff that Apple's getting into.
Is that why we have you on the show typically after keynotes or once in a while because it's related to Apple?
Does that make sense?
I guess so.
All right, so, everyone, we wanted to jump into this and talk about it.
Apple sent out their official announcement for September the 12th.
This is something that's been rumored.
i think what is exciting Scott, is you are going to be going to the vent but this is the first time they are going to hold it at the Steve Jobs theater.
Yes, Apple Park, this is our entrance to Apple Park.
It sounds like we are going to get wristbands and we are going to get to go on rides and stuff.
It is the new campus and except for a few behind-the-scenes peeks.
No one has gone in in fact it was Some people thought it wouldnt even be there.
It was very up in the air about that.
I felt like it would be because, you know tenth anniversary of the iPhone or the tenth year anniversary edition they want it to be there, and so it is.
And so like that'll be as much of a character in this as anything.
You know what are they gonna show Not just how comfy the seats are.
How are those nice, apparently $14,000 seats?
We'll talk about those.
But we'll also, will they give us a tour or what other elements will be involved.
It will be interesting.
Are you excited about going to the campus today?
Like honestly, not many people are gonna be able to, look, I don't get invites anymore because they don't like my mouth, okay?
But Are you excited about going to check this place out?
Yeah, I'm really curious about what went into the design here.
Because there was a lot of money, there was a lot of design effort.
What's going on here and what is this theater?
Does it all seem Apple store-esque?
Does it seem something different?
So that's going to be totally new after a lot of years covering iPhone launches.
But usually in places that are like, the Bill Graham Civic Center, or on Apple's older campus, or more public spaces.
So I can say when I registered for this The process was a little different.
I got sent something to add to Apple World, so kinda like Samsung's Note event, I got a little QR code thing, that I've gotten now to check in.
So that's new.
You know what?
This is really interesting how they're putting their pass and access to the event on your phone because There's actually sports teams that are starting to do this where basically you won't even be able to get into the arena now unless you have a phone, like they're forcing the ticket system to be directly on your phone.
I guess everyone has a phone, but still.
I know, but still, you know you're right, everyone that has a phone, but not everyone that goes to sporting events has
An iPhone, right?
Or a current Android phone.
It's kind of like, the assumption is now, you have to have a phone to get in.
I mean, it's wild.
It's just one of those subtle shifts, that you're like, yea, we are moving forward, you know?
You have to have where to print out that QR code and keep it in your pocket or something.
If that's even a possibility.
Yeah I'm curious about the space.
And I'm obviously curious about all the products in the degree of which there might be surprises that we're not ready for yet.
Yeah, I think there's a chance.
Although we know a lot of the rumors that are coming out.
There's a chance that we're gonna see some things that we haven't heard about just
I don't know.
I'm honestly pretty geeked out about this event.
I think they're gonna be.
First of all, Apple's gonna throw down the hammer with, pretty much the remaining products, that they haven't announced yet.
So, right, we're expect to see Apple watch, Apple TV, new iPhones.
But even though we've seen what the iPhone looks like, it's different when you're see how they're actually gonna make it work.
I did wanna before we go on to talking about that in a second, I did wanna touch upon the invite that they sent out.
The invite itself had this like message on it that said let's meet at our place.
And it was funny the first thing that someone commented on it was like keynote and chill.
It's very, very, very forward.
His name was Cody Armstrong.
He's like keynote and chill.
I'm like wow.
Wow yeah it just kinda
Come out for a drink.
[LAUGH] I don't know.
I'm stoked to see just the engineering design that went into it.
Let's jump into a little bit.
We're just gonna kinda touch upon one story, it's really the big story of the week from Bloomberg and Mark Gurman.
I don't know, were you able to see this?
How they talked about some of the potential new gesture controls that this new iPhone will have?
Did you read about that at all?
So I'm just gonna touch upon that really quickly for people that aren't caught up to speed that are listening for the first time.
We know that the iPhone 8 or at least rumored iPhone 8, iPhone Future, whatever they call it is expected to remove the actual Home button.
All designs, renders and indications point to that it will not have A home button on the screen where we're used to.
And instead it'll be approaching it in some sort of software gesture control or whatnot.
So according to Bloomberg and according to Mark Gurman the new high end iPhone will actually have a software dock.
Similar to what we've seen in iOS 11 and the iPad Pro.
And it does make total sense.
There are some video concept videos that are out there that are showing, based on using the developer tools and kind of the simulators, what it might look like.
But basically, you're gonna have a dock On your iPhone with a swipe up or swipe down to either unlock, potentially used to unlock your screen if you don't want to use the face lock.
I think it's interesting though because no matter what it appears that face unlock is really going to be the de facto method unless you want to swipe your screen and then type in your code.
Scott, what are your thoughts on just the force,, quite honestly just the nature of, yeah, you can type in your digits.
But is face law just gonna be in our face the whole time on this thing?
Hard to tell without trying it.
Suddenly, it sounds annoying.
But then if it works really well then maybe we love it.
So I think it's always a bit of a risk when you introduce some new technology like that.
Nobody's used it.
And we don't know how it's gonna feel.
If it's essential then how do you live with that?
Or do you like the switch?
I feel like when Apple introduces new tech, usually they kind of start with small steps into the tech like Touch ID.
Even now, you don't need to use Touch ID.
You always have the passcode option.
[COUGH] It was only available for a couple of things at launch, and then it opened up to more features.
Same thing with 3D Touch, although 3D Touch still needs a lot of help.
But I think that if you have Face Unlock, I just can't imagine them getting rid of Touch ID completely.
Because for payments, that's already worked into the system.
To make a move away from that, you gotta be really, really ready for that.
And then how do you manage between Face Unlock security and Touch ID security on all the other devices?
I still feel like they might take baby steps with face unlock, and maybe it's like an additional feature, but you still have touch ID until it moves...
It would just be weird but I think the dock makes sense, I'm a little worried only in the sense that I've been using iOS 11 on the iPad and it's cool, but it's It's also very swipe-y.
You know, there's a lot of- to me I feel like there were one too many swipes.
And if you start doing that- and we talked about the home button going away for a while.
A couple of years now, we were thinking about this.
How do you do it in a way that's not annoying?
If you have too many gestures.
Then I'm worried about like two of these equalling what was one of those, and
And then you're like crap.
So I'm sure Apple's thinking about that may be, you know, to some degree in Android already, a lot more like screen awareness that maybe
Things start awaking on attack, bringing up zones like maybe where you tap them like ways the screen can activate more simply.
And I would like the dock to at least allow more apps.
I like that idea.
Yeah, yeah, yeah.
We can have maybe dial up and maybe on a Mac
Each of the apps kind of gets bigger, and you could kind of just bring your finger over it and launch the one you want.
That would be cool.
To your point about IOS 11, for people that haven't been able to play with it as much on the iPad, you can flick up down from the bottom up, to reveal the dot.
But then, you have to do kind of like, a longer from the bottom, and then all the way up
To access the different volume control, the control center type stuff.
And there's times where that subtle swipe versus the longer swipe can be confused.
Or just by habit, you're used to giving just a little flick instead of a long flick, and then you're like, which flick did I, there's those moments that I had, right?
Also here's the other thing.
So touchID may not be able to be worked under a screen but, already the virtual home button is just a slat that has vibration.
If you have a screen that has the tactic engine beneath it, I'm not so sure that's gonna feel any different.
[UNKNOWN] a very home button feeling thing.
For all that we say that the home button is going away maybe you still have effectively a home button when you touch that area with 3D touch or whatever.
It vibrates and you still get that feeling of a tactile thing, so I have a feeling like it will It won't feel, it will give you a tactile feel in a way that will feel more satisfying than just like it's just a screen.
So for people that aren't super familiar, just go check out some IOS 11 Ipad videos to see.
From all indications, it will give us a general idea.
We don't know anything officially, right.
This is all Still why we talk about it, because it's fun and everyone wants to talk about the speculation around what is it really going to actually function like.
We're gonna find out in basically less than two weeks now or two weeks?
Yeah, about two weeks now?
Yeah, a week from next Tuesday.
Yeah, so we're gonna find out really soon.
But it's interesting to see how that all is going to play out.
I did also want to talk about this week, there was a big push and a lot of articles around ARKit because Apple actually showed off some of the first ARKit apps to reporters.
Scott, you were one of those people, so I wanted to have you talk about Which of the apps you'll actually going to see and what was your experience, we saw AR Kit demo for the first time at WWC in a very rhythm entry just like furniture, light pieces but, you saw some more stuff, what did you actually see?
Yeah, so I got to see a little bit, [UNKNOWN] got familiarized with some things too but they weren't all the same things, we're at different places,
So, what I got to see, mainly was the IKEA and it looked really good.
And I was surprised, because I've already seen furniture placement apps like this.
I've used Tengo, so I'm familiar with the landscape.
I've used lose vision.
And I think it's also, is it Mayfair?
There's another one that deals with furniture placement in the room.
But Lowe's Vision, for instance, you can place a chair in the room and it looks cool.
And it's a great example of how it stays in space.
But that's using three depth sensing cameras.
On Apple's it's not using depth sensing in the same idea that Tango is.
It is a little more simulated where the camera plus your motion on the chip do effectively the same thing so I picked a chair and put it down in the room and I walked around totally held in place and it looked good enough that if i snapped a shot of it
You'd probably think that was a real chair in the room, and that's the cool part, is the graphics are so much better in AR on AR Kit than they were on Tango using the one phone I used, the Fab 2 Pro, or the Asus, the Zen Phone for what I used a little bit
They invited top me to kind of go up and look at the details on the chair.
And that was where it was cool cause I've got in really close and I could look at the weave on the chair, where you could look at like the grain on it.
Basically the same way that the graphics are rich in any iPhone game.
But now you're combining with a sense of depth and now you're like well now I can check out a detail which is really useful.
So that was cool.
And I also took another look again at Star Wars holographic chess.
That is a real game coming out.
I thought it was a demo at first and now apparently it's a real game.
And it's exactly yeah this is holographic chess from Star Wars.
Like you're playing this on a table top.
You put the board down.
You walk around it.
Holographic Java I think it's Java or one of the huts is sitting across me and that's really cool.
It's not quite as impressive as the IKEA one just because That you're looking at a game.
The Ikea One is like this is actually in the room and manage to look like a real thing.
Is there, okay so you talk about, the Ikea One I'm excited about that one.
That one, like when I heard they were doing one like that I was like, my gosh, this is This is a perfect apple case for this, but I'm curious, when you use the Star Wars [UNKNOWN] chest game, does it open up the potential for like, an accessory where maybe you have your like phone mounted on like some neck straps so you can see it here, because I can't imagine you wanna play [UNKNOWN] chess like, holding the phone.
Or I'm like doing this the whole time and I'm like, yeah.
Yeah, like for extended periods of time
I think it's a real problem for design in [INAUDIBLE].
I think there's just a point where you just turn holographic mode off and just play Stars Wars chess.
And you say I don't need to hold this up.I'm sure that that excitement will fade.
But, it does bring up the thought of when will
I'm sure it's in the plans some time for Apple to then go and explore glasses or things like that.
But in the meantime, how quickly do we have that urge to do it?
And will any accessories support it?
Now Apple does not really has not said really clear yes or no on that.
Some AR headsets, like the Mira Prism that I looked at, which is, you know, you pop your iPhone in and you have like a kind of AR or even, you know, they said that they think that ARKit is going to really help them, but they think that you'll be able to combine ARKit with theirs And so I'm curious.
If it's a kit and it's pretty open to a mod developer, maybe you can come up with ways to use it.
The only thing I do know is that the front-facing camera for the iPhone, right now is not set up to take advantage of ARK.
So if you flip it around It's like the whole Snapchat filter, Facebook filter idea, it's not equipped for that yet.
Is that what you're saying?
Exactly, yet I think with obviously 3D face scanning and all that stuff if there's any other shoe that Apple's gonna drop it's going to be that the next iPhone or iPhones
Have that built in.
Maybe it's not just the 8. Maybe the others have that scanning as well.
That could be the other surprise is that maybe they put that face scanning tech into all the phones and that creates a standard.
Who knows but total speculation.
But I think that that would be cool because then you can have crazy face filters and Who doesn't like to look like a hamburger?
Well I think it'll make an easy opportunity for all kinds of jokes and low lights of the keynote if we have to start seeing Phil Schiller show off face filters, [LAUGH] at the keynote.
You turn into a vampire, turn to Evils Presley.
Yeah I'll leave that to Craig [UNKNOWN] and everything.
That's really cool.
What I also thought was interesting just industry wide is how right when we first heard about air kit.
I mean you and I, I remember when we talked about it after.
It's like Apple instantly has this huge install base.
They can really push this forward.
Pokemon Go was that killer app that kind of unlocked people's brains to be like now I understand.
how augmented reality is cool in just this real small example, but because the game was so popular.
Google announced that they're opening up their own software development kit to the public, which is ARCore.
And I thought it was interesting because right, Google's been working on this Project Tango thing forever, and it's always been this like, we're gonna create an augmented reality phone
All of a sudden Apple was like hey, we're just going to make it available to all our phones, and this is clearly a reaction to that, I know they have their own knowledge and information and learning from Tango, but it's like you know, what curious timing that all of a sudden now they're like hey, we need to get AR Core out to the public, because yeah, Apple's kind of like had the jump on us right now.
It is crazy that Google hadn't done that before because I kept wondering why Facebook did not enable this.
There probably is a good reason in the sense that you could see that google was getting there.
Developing with Tango being first to do that and then when they announced a Google IO all the VR stuff But they were going to have these stand alone VR headsets, they used something called Worldsense, that was Tango based, to use dual cameras and I was thinking like, this is the beginning of Tango like, drifting, and I feel like AR core is part of that and they keep learning, but like Apple has said with AR kit, you need the graphics, and this is like the hardware software integration, this is like Apple.
VR is totally about finessing everything to work seamlessly, and with such little lag.
AR is kind of like that, too, and so Apple has a huge advantage designing that.
Google could get there, but with all the different phones.
So I guess it's like, S8 pixel for now.
But I thought they would pick Daydream as the standard.
But maybe that will happen.
It was weird though.
And it's totally catch up and Apple announced more of its apps as a counter counter punch.
So it's like, the air wars of 2017 Yeah, it's on, it's on.
I think it's really fascinating how in pretty much less than a year, all of the sudden it's just escalated, right?
It was like, we didn't know, now once they've made those tools available.
And people that are listening or reading or watching, they'll be like, Google's copying Apple now.
Apple copied Google.
Yes everyone, everyone copies everyone.
Everybody is copying everybody right now.
Exactly they each do it their own way.
You can live stream from anywhere, you can from Instagram, YouTube, you know there's like 20 places to live stream.
Face filters, Facebook everyone has it.
So that's what 2017's all about I guess.
Everyone's getting there at the same time or with each other.
And then the other part that I think is interesting.
About AR is that it's kinda the beginning of a lot of other things.
I don't think it's just AR, I think this is about the age of super smart cameras.
So we see like, with Samsung and Bixby or the promise of Bixby or Google Lens, the ability to recognize things and tell you what they are and help you and assist you I think that Apple's gonna get into that a lot more too.
And basically with computer vision, the smarter cameras are at analyzing stuff, the more you can do with augmented reality.
You can also do other weird things.
It's basically autonomous vehicles, drones and anything where the camera is used To navigate.
I wonder if Apple's basically going to be using its next gen cameras on the iPhone as the first step toward that.
Basically it's not that far away from the idea of assisted autonomous Camera systems.
Or if you could have it, Apple's into accessibility, maybe it would help an all seeing eye to recognize things or help with things.
Maybe there's more to that phone camera and what it does than just the AR.
Well I think also, when we talk about different philosophies of how
Steve Jobs and Tim Cook have approached being the CEO.
I think one of the things that Tim Cook has really tried to emphasize, is the fact that he's trying to make, for example, his Apple watch push, part of it is yeah, sure, we want to make a cool watch.
But I think he was really more locked into Focusing on the health aspects, how this can change the medical field, you know, those were kind of the ways that he focused, I think Steve Jobs, not that he wouldn't care about those things, would have probably been more focused on let's make a really cool watch that you can do things with that changes your life where Tim Cook has taken an approach of let's make this watch Something that could potentially revolutionise the health industry, and improve people's lives, and I think that when you talk about the camera approach and AR approach and accessibility in services, I wanna be surprised if he sees it, In those similar ways, yes, there's gains, applications.
But in his brain it's more like we want this to go beyond just fun.
We want this to change people's lives.
There's even indications in that firmware that was released around the Home Pod.
How the camera was able to already have code in there to potentially detect not only just different types of scenes, but.
Very specific items and photos, and it kind of lends kind of another layer to what you were talking about of the age of the potential smart camera starting to develop more smart cameras in addition with ARKit.
I think that's the whole other shoe dropping with AR and those cameras that they're gonna talk about.
I would expect them to talk about at the show.
Yeah, so very cool stuff around the AR.
I did want to touch upon another point before we roll out with you, Scott.
You just did a great story about the AirPods.
And I kinda wanted you to talk about just the story and what you wrote about.
Yeah, so I was talking with John Falcone at CNet.
We were seeing this MPD report.
And Is based on that report they put out.
We spoke with them about it.
And it's just funny, cuz a year ago, I was the meme with the Air Pods.
[LAUGH] I helped that meme.
I helped get that meme.
You launched the meme.
So we were there.
We were at the beginning of that, where you put them in and everyone's like what the hell?
They still look ridiculous on me.
So That hasn't helped.
I've seen other people wear them better but they become a relatively, it's hard to say big success.
But they're still really hard to find.
We don't know the sales numbers.
People listening that can't see this we just posted the picture.
Okay continue on Scott.
I look better since then.
I feel like I've improved in a year now.
I'll still look ridiculous.
So you don't know how many they've sold but the MPD group does retail tracking, Can you take me seriously with these in?
And they said there's like 900,000, they call it totally wireless headphones, so the important thing here is that They're dominating total wireless headphone sales in dollars in the US.
So not necessarily units, but the report was that they're the top ones in the market, which you'd kind of expect because there aren't that many players.
Total wireless is just.
Fully independent wireless headphones.
So, it's not all bluetooth headphones but you got like Bragi and Samsung and others who are in that space.
Not a ton yet.
Cuz Beats doesn't have its own.
Well, Beats is Apple but, for instance, they don't have their own fully independent in their brand.
But it just points out This is become, you see a lot of people wearing them, or I do.
I see a lot of people wearing them now.
I think people have gotten into them.
I would not surprise me to see Apple launch a new pair of AirPods at this event.
You think you might see that?
Even if there's a four week wait?
Even with a four week wait?
Yes, everyone thinks I'm crazy, if I'm right, then yay.
Yeah, I'll bow down.
I'll bow down if you're right I'm gonna put that down.
I said to John, I was saying before, I thought there'd be a new Apple Watch.
I just think it's one of these products that now it's become iconic for them.
It's related to the iPhone and Apple Watch, and to take a whole other year off without a new version seems strange.
And plus there are things you could actually improve.
Like, for instance, if they have contactless charging, why not make the case contactless charging?
Or one rumor says, the case charges the watch, or the phone.
Maybe of new colors, maybe you should make these not so long.
Or you add better tips.
Or you add heart rate tracking.
Or, The most interesting part would be better wireless connectivity.
Because Bluetooth five has longer range, better throughput.
These go out on me a lot.
They blip out.
They blip out and it's very annoying.
What if they build a more reliable one, maybe the new phones have better bluetooth, which I would expect.
And that would be a reason to get them.
Maybe they don't come out until.
Just because they announce an event, the products don't come out right away.
Just like in the WWDC thing where the iMac comes out in December.
The HomePod comes out in December.
Maybe these come out in December.
They actually did that last year with the Air Pods.
They come out until December.
Unintentionally or who knows.
Yes, maybe they come out once again in December.
Like not immediately, I just think that they have the market for that lined up.
And I just think that there they're gonna want to talk about it or announce something.
I agree with you.
Honestly, I don't know if we'll see one yet, because their supply and demand still has yet to even remotely catch up.
So even just from that standpoint.
The thing about it is, I think maybe SJ Starry Steve Jobs, would have probably pushed for it, but just seen how Tim Cook.
It is like, you know, because he is such a logistical guy, it is like.
Obviously they are working on new ear pods behind the scenes, but it is like.
We are still four week catch up, we need to close that gap It will buy us more time to get the new Air Pods right and then finally when we caught up and finally when we see the numbers maybe plateauing, then we'll announce the new one.
I agree with you.
I think the old school psychology of Apple would have been like, let's put out another one in a year, right?
But I think, also because of just all these other products, they're doing is different.
And I kind of lean on How Tim Cook has shown how he operates in the past, to be like, maybe they won't, but if they do, I mean, yeah, I'll give you all the props man.
It's fun to talk about.
Air Pod Sport, Air Pod Plus, Air Pod Air.
They should call them Air Pod Airs.
It's so good.
The other thing that I wanted to bring up in your story just to give you an idea, you said.
The majority of dollars are being spent on Apple's Airpods.
According to the report, $85 of every dollar spent this year on the totally wireless earphone category has gone To Apple 85 cents per dollar.
That's huge that's really big>>And they're the only ones who've really carved out a brand identity>>Yeah>>In that space I mean I'm sure David Cantrell will yell at me about that cause he'll say that I forgot but, I think that I've used your ones and I've looked at Roggy and things like that.
Those are really fringe, and Samsung is launching a new version of it's iconics headphones, but they are very sport oriented, so, yeah, I just think they kind of stand alone in that space.
Which is why it's not a total surprise and now, yeah, I just wonder what else they're going to do about it.
Maybe its a new case.
Well it's weird though because like you said right it's not a total surprise.
We kept on joking like god those things look horribly awkward and I still think they do.
But we also agreed that they're probably going to sell a boatload of them.
And it's true they have and it's just like again it always reminds you to never underestimate the power of the brand.
They have an effectively very long battery life because you basically are always recharging them fast in the case.
They feel good in that regard.
Their auto switching is really cool.
Not between devices, but just between ears.
And that stuff feels really new and helpful.
But yeah exactly, like what A lot of it, I think, is just a bit about this sort of phenomenon of the identity of the product.
In a weird way I think the heavy, hot take opinions which That's honestly part of our job to have fun with those hot takes.
And it brought more attention to the category because I think once you say something bad about it, you're gonna have people on the other side of the coin that are gonna say good things about it.
Almost like they have to defend any product that Apple puts out as This is the part again, much like phones, people really, for whatever reasons still, take it really personally when you talk bad about a brand they care about.
And I've always found that fascinating that they really, based on how they talk, they really take it personally when you just say This phone is not as good as this.
Is it really, and it is not just kids, it is grown men.
It's grown men.
There is a lot of passion about this stuff.
I remember talking to Samsung Gear watch owners.
We were like super passionate, remembered the reviews and talk about them.
And so that's cool, there's a following.
That's going back to the original gear watch, or the second generation, not even recent, 2014.
I mean look, the reason it's good is passion.
I mean, we're passionate about it.
We just don't personally attack people when they disagree with us about a phone.
But I think that passion is why we do what we do and why it's exciting to talk about this subject.
People didn't care, we would not have jobs.
I mean I might have a job somewhere else like selling pencils like I've said but.
Who does less exciting jobs?
Either this or that yeah so.
Anyway, Scott, thanks so much for hanging with us.
We love talking to you.
Just a lot of great stuff and I'm hoping if you're free that we can actually talk to you after the key note but I know there's a lot of things going on so.
Well we will try and get you back in here, but thanks a lot man, that was awesome.
That would be great thanks.
Thanks for having me on guys.
Both of you, yeah Bryan and Steve.
So, we will take a little break, is that what you want to do B?
Yes and then Scott you are free to go my man
All right yes.
Eagle one on clear.
[LAUGH] All right, thanks man.
All right, guys we're gonna take a little break for a second.
We'll be right back
And we are back with Mr. Brian Tong.
We just want to say thank you to Mr. Scott Stein again for chiming in to the Apple Byte Extra Crunchy.
We also want to note that this episode of the Apple Byte was brought to you by nobody.
And now we return back to our regularly scheduled programming.
Thank you, nobody.
Thank you, nobody, really appreciate the love.
Let's jump back into the show.
There are more iPhone news stories.
We are going to kind of crunch through a bunch of things but just kind of some quick notes to make.
We know that EFA is actually happening in Berlin, this is where a lot of companies other than Apple; Samsung, Sony and Waway others showcase some of their new good and announce new products.
Coming out from EFA according to some reports Casemakers believe the names of the new iPhones will be iPhone 8, iPhone 8 plus and iPhone Edition.
In fact some of them have actually updated their internal sku's.
Based on this information, to actively start printing packaging with their new third party cases.
This remains to be seen, but that is what the chatter is over at E-Foot in Berlin.
I found that really interesting.
The iPhone edition, it's catchy.
I have a song lined up, if that's what they're going to call it, because it moved away from iPhone edition.
So then, I kind of stopped.
And I'm like, man, if they bring it back We'll be ready to roll.
I kind of like it to, but it doesn't really roll off the tongue Iphone edition.
I don't know but are you thinking of like a new edition song, is that what you're thinking about?
Not really, but because the lyrics would have to roll off the tongue like you say.
I got something.
I got some.
But if they make it iPhone 8 then I'm going to have to start from scratch.
That's all I'm going to say.
It's kind of tough.
We also wanted to touch base.
We talked about this last week.
But really for some reason even though we've actually been talking about it for more like a month or so it really got traction that these rumors or rumblings that the iPhone.
Was going to cost somewhere around $1000.
I don't know if you saw people talking about it but because the New York Times posted we believe you may have to pay $1000.
This has been talked about in the community on the Apple Byte within the Rumor Circle for at least a month or so.
And then everyone started My friend started saying, hey, is the iPhone really gonna be $1,000?
I'm like, how much do you pay for your phone right now?
I think that all of a sudden, this idea of $1,000 is scaring people, even though they don't realize they're already paying around $800 for their phone.
If you just break that down over payments, yeah, you're fine.
Your bill might be $10 more but I don't think people are going to care.
I really don't.
When did the price go up?
Like, the iPhone 7's went up.
I think I recall The sixth was around $600, $700 or something like that.
It'd be around 650, 700 at the time, I think.
Yeah, so the 7 was really the first time there was a big, sort of, price increase, I feel.
With the [UNKNOWN].
Yeah, I think you're right.
So now the next one is gonna go up even more.
But that's just if you buy it outright, right?
Well even whether you buy it outright or they spread the payments over 2 years, right?
It's still going to be a lot and I just have to remind people that the 128 gig iPhone 7 plus was already $1,000 after tax.
They've actually already sold technically a $1000 phone.
So again it's like people that are freaking out.
I'm like, dude, people are already doing this.
I literally don't think it's gonna stop people that really want it from getting the phone.
It might actually make Apple more profitable.
More money in it.
It will, so we'll see how that all shakes out.
This one is a quick story just about iPhone platforms in general.
Apple has acknowledge that the leadership for the Siri team has officially moved off from Eddy Cue
To Craig Federigi, in a quote it says Craig Federigi is Apple Senior Vice President of Software Engineering, reporting to CEO Tim Cook he now oversees the development of IOS, MAC OS, and Siri again originally that was allocated EDQ, I find this interesting I didn't even know this, you know I don't.
Pay attention to every single detail, but think about this.
Eddy Cue is a services guy from a standpoint of like iTunes store, Apple Music.
Like it doesn't make sense for him to oversee Siri.
That doesn't even
Have services, though
It kinda makes sense to me.
I mean, Siri is almost a service.
You ask her a question and she serves something up for you.
But it's like AI, it's artificial intelligence, you should have someone who's heading that to be.
From the software development side, right, serious basic most glaring problem is they're just not as smart as other AI.
So I don't know how a services guy is gonna be able to do that like clearly when I see what Apple did with AR kid, we had reported that they had built huge teams around AR kid.
They're gonna go all in And that's shown what we've seen at least initially.
And how it's at least in the minds of the public has started to take off in this first batch of apps.
But it's like put a team behind Siri like that.
Fine if they just report to NAQ and say this is what we're doing.
I think you need someone specifically on Siri when it is one of the weaker points of Apple.
Someone to be a strong person that's gonna drive that forward and be like.
basically a jerk about it, right?
Like an anal retentive jerk about Suri.
Yea, so are they like just kind of rearranging the deck chairs here, or is it like, it seems like a big, almost like a big shake up.
Like, he's not getting the job done so we need to put somebody else in charge who might come in and whip the team into shape or something, you know?
I just think from the outside Craig Federighi handling Siri makes more sense because of how it's integrated into the operating systems, which is his calling.
That makes more sense.
So that's just a little, like you said, reshuffling in the background.
I don't know if any of you all saw this but we referenced [UNKNOWN] earlier but Sony released a new wireless enabled speaker.
It does not use Siri, but it looks very familiar.
I saw this yesterday too.
It looks like a home pod.
It's, the name, this is where Sony just completely fails.
Would you like to hear the name of the product, Mr. Beecham?
It's the LF-S50G wireless speaker.
[LAUGH] That's terrible.
I'm trying to find the link, because the link's not working here.
It's the lfs 50g, what are they doing?
Yea, looks exactly like the airpod, except it has little lights and numbers on it.
Yea, it's like the home pod with a screen.
It uses the google assistant, so therefore, by default It's already going to be really good.
The other catch about this, it's even when they wanna reveal they took off the top of it, it's very similarly designed to the home pod.
Now granted it may not have the same technology to optimize the playback in a room, they didn't really go dig deep in that.
It's there, it looks like a HomePod.
It totally looks like a HomePod.
It's wrapped in fabric, it's a marshmallow, it comes in black or white, it has a voice assistant.
The other big thing about this different from the HomePod is they cost $200 a pop, the HomePod costs $350.
It looks like another thing that's gonna collect a lot of dust actually.
That fabric on it man, it's not the greatest design.
I say it looks really cool, I'm not gonna lie, but,
It looks cool when it's lit up.
It does look cool.
Anyway, let me just rewind this.
It does look kind of cool when it's lit up.
I don't even want to buy a Home Pod for $350 just to test it out.
I mean, I will, but it's like $350?
Yeah, that's too much money man.
I mean, bro.
Bro, too much cash.
Some people complain when we say, [INAUDIBLE] I'm not going to listen to the show [INAUDIBLE] Apple TV News.
We talked about the early Windows pricing for movies that Apple is trying to negotiate with studios last week.
At the end of that week of
After our show ended, a new story popped out.
So if you haven't read this, we're gonna kind of cover over some of the detail.
But now, in anticipation for Apple releasing the new Apple TV 4K model at the new keynote that is anticipated to happen on September the 12th, Apple is going back and forth with movie studios about pricing 4K movies.
So this is a report from the Wall Street Journal.
And what's happening here is Apple is basically saying, we want to charge $19.99 for 4K movies, 4K versions of movies when they launch on the iTunes store.
The trick about that is that typically a majority of at least the blockbuster movies retail for $19.99 on Apple's iTunes store.
Now the studios wanna charge $25.00 to $30.00 for a 4K movie because they associate a premium with a higher quality Higher fidelity for that movie, which makes sense as well.
In the Wall Street Journal report one of the sources inside dealing with Apple was quoted as basically saying, I don't tell Apple how much to price their iPads.
So they said, right?
So why are you telling me how to price my movie?
And so, we put this in the recent weekly show, the "Apply by Video" podcast, but what I found interesting is some people are like "why are you complaining about Apple wanting lower prices for us?" But here's, here I'm not complaining about tat aspect.
but this is again where Apple thinks they hold the power and right now, especially with movie studios and tv studios they just dont.
So, And remember, Apple wanted to create a skinny TV service subscription, CV subscription service earlier.
And they demanded it would be a $30 package with these channels.
That's all we wanted to do.
And the networks were like, no.
We don't wanna do that.
So what do they do?
They made an agreement with every other partner from Sony to Sling, to YouTube, to Hulu.
They, those companies and those groups are now making money from a TV streaming service, one that Apple wasn't willing to negotiate with them because, guess what, they're like we don't need you.
And I think the same thing is happening here.
You can buy 4K movies from platforms like Vudu.
And if Apple thinks that just because they're iTunes, again, that the studio should have them charge $25.
And they're like, no, we want $19.
They don't hold the power again.
It's one of those things where They still want to come from a position of power but the industry has changes and studios can go to other platforms that show off 4k content.
They don't need the Apple TV t be their 4k savior they just don't>> Yeah and they will there's so much competition happening right now and they can just easily go somewhere else and make a deal.
But I'm also, I'm kind of against this.
Charging a premium for higher resolution content.
Because eventually like in the next few years everything is gonna be like that.
So it's like it's just a temporary cash grab that they go for during this period of time when there's like this reshuffling of how Content gets distributed, so like we got 4K now so we can charge a little extra money.
And then like in five years everyone's gonna have 5K, 4K and it's not gonna matter anymore.
So that will probably go away, those premium prices.
So I just think it's like, it's just a cash grab.
I don't like it.
I don't like premium, extra cost for premium content.
I think that's a good point, actually.
I think that's a really good point that you make about that.
Because, I mean, we did the same thing with HD Blu-ray.
Is anyone watching Blu-ray now?
I mean, probably some people in the [CROSSTALK].
[SOUND] Yeah, yeah, I just raised my hand, I watch.
I know, I know, I know, but are you actively buying new Blu-ray videos and stuff?
I don't know, it just seems like something that's gonna go away, it's gonna be gone-
You know what I mean?
I just think premium, charging more money for premium fidelity or quality is kind of a loss thing.
I don't know.
Look, I am the dinosaur and I've admitted it before.
I'm the guy that still buys Blu-Rays cuz I want the highest fidelity.
They look awesome.
How long is that going to last?
Eventually, it will catch up.
Part of the psychology is you can actually buy movies two weeks before they come out on physical now.
They're trying to encourage people to buy digital.
Because it's, they honestly probably make more margins for it because they don't have to produce our print or press or ship anything.
They're always like, get it on digital.
I wait for the physical copy so I can get physical version.That is the best fidelity and then it comes with a download for free.
Cuz like Not free, but it's packed with that for roughly the same price.
I feel weird just having, again I'm old school, but I invested in a system that looks badass, so I'm not going to get a digital stream.
I'm not going to do that.
Yeah, but some of them, some of the digital distributors are doing amazing stuff right now.
Like HBO Go When you stream like to Chromecast on that thing, it looks incredible; like it almost looks better than my cable television, you know what I mean?
It might, but I you know, nerdy me sees the artifacting around the [UNKNOWN] areas
that I can
I do that too, I do see that too.
I hate that, I hate that, so bad!
[LAUGH] Game of Thrones, there's like a real dark scene, you start to see little pixels and stuff.
See that's what I'm talking about, right?
At least you feel me on that cuz you're like, that's so annoying!
And it's whatever, fine.
First world problems dude.
First world freaking problems.
And that might be our WiFi connection at our house, who knows?
[LAUGH] But yeah, that is a thing, but it's getting so much better like everyone is being able to do it so much easier now.
For example, I've let one of our co-workers borrow the Blu-ray version of, I think it was a Blue-ray version of Game of Thrones stuff.
And then, they came back to me.
They're like, holy crap.
It looks so much better compared to when you stream it.
I'm like Yeah.
No doubt, no doubt that's totally true.
I got my PS quattro I once had my Blue-rays on.
[LAUGH] PS quattro.
So we'll see how that plays out.
But I think the biggest concern is, to me, if Apple is rolling out a 4K TV, or sorry, a 4K Apple TV At this new keynote, you need to come with 4K content.
I'm curious who is going to win that battle because we have a couple more weeks, don't tell me you're going to say hey, we have a 4 capital TB and you can't buy 4K movies for it, you know what I'm saying?
That sounds stupid, that's just stupid.
So we'll see who wins that battle, another quick follow up about Apple 4K TV, at WWDC Amazon.
Or Apple announced that the Amazon Prime video app would finally be coming to apple TV.
We were expecting it to come sometime around September, but according to recode the Amazon Prime video TV app may not even be ready for the new Apple TV launch as well.
For me that also.
Is just, if it happens, Amazon Prime does have a few shows that stream in 4K, but let's pretend.
Okay, so if they don't make a deal with the studios, they don't get 4K movies to buy on iTunes.
Amazon Prime video doesn't come out.
That's another 4K source that they don't have.
So What are they gonna launch with like hey Netflix happens to show some 4K videos.
Planet of the Apps in 4K.
What was the other one?
What's the other Apple show?
Carpool Karaoke in 4K.
The logo's like [INAUDIBLE]
4k, so, we'll see how that all shakes out but again, I don't know about you [INAUDIBLE], are you excited about this [INAUDIBLE] coming out?
I am excited man,cuz this could possibly be my new phone.
I've had the same phone for two years now.
So, it could be my new phone.
I don't know.
I do't know yet, I'm gonna see
I'm honestly juiced cuz we're just gonna see so much new stuff.
I think it's gonna be very interesting.
All right, you know what [UNKNOWN] the show's been going a little longer.
Let's just skip over.
You wanna jump into the phone calls.
Let's do it, yeah.
We got a lot of good phone calls.
Should be considered to talk about.
Should we go through the gates first or should we go through like the regular call.
So remember last week we're talking about what would the new gate be for iPhone8/iPhone future.
So we had some of you guys and girls calls in and this is what some of you all said.
We have four of them, now real quick so let's just go through them.
This is Kevin from Chicago.
How's it going?
My vote for the next gate from Apple would be Face Gate.
So it would be Face Gate 17.
Love your show.
For Apple's facial recognition, Face Gate.
Makes sense, right?
So this one came out of left field and I was not expecting this.
And it's a valid gate, so let's see.
Because now all identical twins will be able to unlock their Twins.
Do you think that's possible.
I think it's possible if they are truly identical.
The thing is that how often are you going to be next to your twin.
When you're younger, maybe.
And this might affect 0.1% of the population.
Yeah, I do know some identical twins.
And as they get older and older, they kinda start to not look as much alike.
[LAUGH] So you got that going for you.
So let's go to the phone calls.
All right, here's a [UNKNOWN] First call we got.
This is Matt from Georgia.
It would make sense that Apple is introducing a new Apple TV.
WIth all the direct TV now promotions back in December and January they were running that promotion where you buy three months for free.
You buy three months and you get an Apple TV for free.
And then they just reintroduced that same promotion.
So it'd make sense that they're dumping off all of this.
Inventory at a discount to make way for a brand new Apple TV.
I think, yeah, I agree.
I'm not in my head.
He makes good points there.
What up Beats?
What up Tom?
Jordan, from Denver, Colorado.
Two questions, on the Iphone future How do you think Apple will handle replacing Face ID with Touch ID?
Do you think Face ID will replace Touch ID for my banking, other such ID enabled apps right away?
Cuz I really don't wanna go back to Internet password like an animal.
Do you guys think that Apple will just back into the Wifi game and maybe package together three Apple TV boxes that include a mesh Wifi solution?
I don't know they could get a lot more Apple set top boxes in people's homes, while solving crappy wi-fi all at the same time.
What do you guys think, am I crazy?
Keep up the good work, peace out from silicon mountain.
Silicon mountain that's true Denver baby that's a up and coming area with just silicon valley companies.
The marijuana industry is quite, quite blossoming over in that general area.
Yeah, Denver, Colorado is the first to legalize it?
I was there when it happened too.
Brian was there.
I spent a lot of time out there.
I helped push forward the initiative.
No, not really.
So when he talks about, what was his first comment that was cracking me up?
What was it?
I forget too.
[LAUGH] No, no stop.
What up beach, what up ton.
Why is my brain farting?
Apple handle replacing face id.
Yeah, yeah we're replacing touch id, so replacing face id with touch id.
I dont think we have a choice, I mean if you want to be an animal you can go back to the digit code right?
You savage, you just,
Horrible savage person.
But no, I think that it's gonna force us to.
And if it's as fast as they say it is, I don't think it'll be a problem.
I really don't.
If all the indications, as they say, it's a one-millionth of a second.
It can detect it at an angle.
Maybe there's some tolerances that we see.
It's one of those weird things where we just have to see it in action and then we can make a judgment.
It sounds like it will be cool, but I can't actually make a judgment until we see it play out, and then we'll have a better idea of what.
Right now, we're just talking about it in theory.
But if you're asking will it replace it?
Absolutely it's gonna replace it, at least for this generation.
Maybe if something happens where there's like a, people lash back at it, they might treat it in the next phone, but We'll see.
It's probably the most fascinating feature of the phone to me at how it is going to play out.
And what about the wireless stuff he was talking about?
Having a set top box in everyone's home?
You think that is going to happen?
Well I think that if Apple has seen how powerful a brand they are They should stay in the wi-fi game.
I think we talked about it on the show multiple times that they're all indications that Apple is no longer going to build wi-fi routers.
People were like, what?
A mesh network solution is really where it's at.
Where the entire industry is going.
It would be nice.
But I don't think, it would just, again, make them have another thing to focus on.
And in a weird way, if they have to not do a mesh network solution, and I know like you're saying, integrate it with an Apple TV, we've been talking about that idea probably for two or three years I don't know if they're going to do it.
Maybe that's a surprise we'll see there.
They could surprise us.
That's one more thing.
That would be cool.
Again, I love what you're thinking, but there's no indication that they're actually doing that now.
We got two more, and they're pretty short, so let's check them out.
Hey Beach and Tom this is Brian from New Orleans.
Quick question, is this the end of the lock screen photo.
And know that's a minuscule fact compared to the technology that we're about to get but I don't know about you all, I like having my.
My lock screen photo of something [INAUDIBLE].
So, just wondering all of your opinion on that,what might replace the lock screen photo.
If you just look at your phone and unlocks.
Guess you can't look at the photo anymore,discuss.
He's absolutely right.
I'm sad about that too.
I'll be sad
I got my son on here.
Look at how cute this guy is.
I got this guy.
You won't have him on there anymore, bro.
Look at my phone.
He's going to disappear.
It's going to be a setting.
Literally that picture is no good anymore.
How am I going to see it again, Brian?
I don't have to open my phone and go through my photos.
I'm sorry man.
Give and take, give and take.
Get out of here.
Get out of here.
It's a really good point though, right?
Yeah it is.
Like let me see, I guess I can show people what I have on my screen, it's like me and bae.
What are you guys looking at?
What's over to the left?
It's some dramatic like, it's like standing against a pink wall and looking like you're really looking at something but you're not.
Like every other fake Instagram post that we see these days.
It's cute, very cute.
i'm not a fan of fake Instagram posts.
This is real, this is real, he really has those blasters on his hands [CROSSTALK]
That is real life in his bedroom That's real life.
all right last call.
All right last call here we go.
Hey Steve and [LAUGH]
[LAUGH] What the hell.
I have a question concerning the carrier plans for the new iPhone 8. Any financing plans for the carriers for the iPhone 8. Right now I'm paying around $40.
I just wanted to know what you guys thought about what the carrier planned financing would Beef.
The new iPhone 8, some people are saying around $50 to start a month.
I was just wondering what you guys' ideas of what it's about.
I love you guys' show.
Have a great day.
$50 a month.
Dude man, dude.
That's a lot.
Wait, is that on top of your regular phone bill?
Yeah, that would be on top of your phone bill.
See, I'm not totally in the know about how these things work, but if you're paying $50 a month and you're paying your regular phone bill for data and minutes or whatever, that's a pretty hefty bill every month.
I think you're paying more than $50 a month.
You're gonna be really paying closer to $60 a month if you're getting that $1,000 plus phone.
You basically have to-
It's like a car payment.
You know what I mean?
You're basically buying a laptop.
This is the interesting thing, right?
Our phones are a lot of our life.
They're basically a mini computer now.
People are using their computers more for work and then using their phone as their leisure device.
To do everything, right?
I mean, you're doing that.
I'm doing that.
Mine is definitely 50/50 work and leisure, for sure.
That's what I'm talking about, right?
I think it's gonna be more than 50, honestly.
So just buckle up.
[LAUGH] buckle up.
I'm serious, for people that want to go ham on this thing.
Stick or shock.
I'm telling you like its time to go back to ramen dinners with the family okay.
Time to go back to Nokia.
Clamshell flip phones.
You want mac and cheese for breakfast, lunch and dinner.
You get an iPhone.
You get an iPhone 8.
Whenever they come up with a price, we got to do something like things you can get instead of the iPhone 8.
That's a great idea.
That's a great idea.
I'm just like, how many boxes of freakin', let's just get the cheap crappy stuff, like the cup of noodles Ramen, could you get, I don't know.
[LAUGH] I'm just thinking about that, because right now my phone bill is like $87, and that's like with a special.
Discount for something, you know.
That's what I am talking about.
Plus 50, that's going to be 100.
Don't make me do math, I'm live on the air.
That's like a hundred and forty something dollars.
[LAUGH] I won't make you do math live on the air.
Because that was incorrect [LAUGH] I'm just kidding.
You're all 80 plus 50 that's like 100.
What you got taxes and fees and all the crap,oh.
It's just sad.
All right, so that's gonna do for this week's show.
Thank you everyone for coming out and hanging with us.
We are working on getting some cool guests lined up around the Apple event.
We are yet to confirm that.
But we will keep you posted But again, thanks for listening and watching.
For guys and gals, want to be a part of the show, call in the show, it is 1-800-616-2638.
Call us, hollar.
Have a great weekend.
Bertram, are you going to enjoy your weekend?
It is a long weekend.
I am going to have a great weekend.
Thank you all for watching.
And you have a great weekend too, Brian.
[CROSSTALK] I'm going to the beach, baby.
Yeah, it's gotta be super hot down in L.A.
cuz it's like 100 degrees in San Francisco.
Which is unheard of.
Are you dead serious?
It's like in the 90s here, man.
It's really hot.
All right, we'll talk about weather off area [LAUGH].
All right, thank you everybody.