Buttons are back on new iPod Shuffle

Let's start off with the iPod Shuffle. This was our first generation Shuffle. It's based on the concept that shuffling is a wonderful way to listen to your music and we could make a really affordable player, without a display, that just shuffles your songs and was super easy to use and it's been a really big hit. The second generation was even better. It was dramatically smaller. It had a clip. It had these ring buttons on it that was really easy to use. The third generation, we took off the buttons, added voiceover so you could listen to your songs and added playlists. Now, it could talk you through your playlist and you could pick a playlist, but people clearly missed the buttons, right? So, they loved the buttons of the second generation but they loved voiceover and having playlists on their iPod from the third. So, what are we gonna do? Let's make the best of both. The new iPod Shuffle, it's even smaller than the second generation. It's got buttons, voiceover, and playlists, and it's really small. So, of course it's got the clip so it's instantly wearable and it's really nice, just clip it on and go, and it's got some great features. Again, it's small and wearable. It's easy to use with the buttons. You never have to look down at the product to change its volume or go to the next or previous song. It's got playlists so you can ask it to speak the playlist, it will speak through just like the third generation iPod Shuffle and you can pick a playlist that you want so you can have multiple playlists on your iPod Shuffle. Genius Mixes we're adding. It's been a very popular feature on the other iPods, and, of course, voiceover so it'll tell you the song or artist you're listening to, playlist, Genius Mixes. It even tells you when the battery needs charging. And 15 hours of music. Fifteen hours. This little tiny thing. This is what the packaging looks like. It's really cute and it comes in five different colors, and it sells for just $49.