Breaking down the Facebook IPO
Breaking down the Facebook IPO
2:55

Breaking down the Facebook IPO

Culture
It's Thursday, February 2nd, 2012. I'm Brigitte Carey on cnet.com and it's time to get loaded. Facebook has filed to become a public stock with the Security Exchange Commission and it seeks to rake in 5 billion dollars. The (??) company is projected to be worth somewhere around 75 to a 100 billion dollars but it's still too early to have a set price put on Facebook stock. Nonetheless, hundreds of Facebook early employees could become millionaires. Here's a breakdown of the numbers. Facebook wants to raise 5 billion by going public but that number could go up. By comparison when Google went public it raised 1.9 billion. Facebook reported revenue doubled last year to 3.7 billion with a profit of one billion dollars. Oh, and 12% of that revenue came from Zynga, the gaming (??) behind Farmville. Facebook has 845 million users and each is worth 4 dollars and 39 cents in revenue a year. The activity on the site has doubled since the previous year and each day 483 million people log in to Facebook. And what about the money. Well, pay out numbers are only certain til stock is official but early employees investors will be coming away with millions. Zuckerberg currently has an annual salary of half a million dollars but will drop it to 1 dollar a year in the beginning of next year. That's because it's taken Facebook stock could be worth as much as 28.4 billion dollars if Facebook is valued at a 100 billion dollars. Zuckerberg has the most control over the company . He owns the largest single stake with 28.4% of the shares. But he also controls 56.9% of the voting power. And Facebook's filing a listed with risks the company could face. Google Plus could be a strong er competitor in the future but the filing also said mobile users post a threat to the bottom line. There are more than 425 million people that log in to Facebook from a phone or tablet. But Facebook said, it doesn't directly generate any meaningful revenue from those mobile users. In other news, website Pinterest is now the fastest growing site for referral traffic according to a study by (Shareaholic?). If Google Plus, YouTube and LinkedIn's referral traffic were all added up, it still wouldn't match the traffic Pinterest drives. Currently, users have to request an invitation to join the site. Pinterest is an online pin board where users make boards for certain topics like cooking, home decor, and whenever a cool thing is down around the web like tips or photos that user will pin it for later reference and inspiration and those collections are then shared with friends. Also, if you have an HTC phone, better see there 's a system updated download because a newly discovered bug shows some phones can have their WiFi passwords and other info exposed. Some models include the Evoque, Sensation, Thunderbolt and Droid, Incredible but HTC is issuing a patch. Those are your headlines for today. I'm Brigitte Carey with cnet.com and you've just been loaded.

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