Breaking down the Facebook IPO
2:55

Breaking down the Facebook IPO

Culture
It's Thursday, February 2nd, 2012. I'm Brigitte Carey on cnet.com and it's time to get loaded. Facebook has filed to become a public stock with the Security Exchange Commission and it seeks to rake in 5 billion dollars. The (??) company is projected to be worth somewhere around 75 to a 100 billion dollars but it's still too early to have a set price put on Facebook stock. Nonetheless, hundreds of Facebook early employees could become millionaires. Here's a breakdown of the numbers. Facebook wants to raise 5 billion by going public but that number could go up. By comparison when Google went public it raised 1.9 billion. Facebook reported revenue doubled last year to 3.7 billion with a profit of one billion dollars. Oh, and 12% of that revenue came from Zynga, the gaming (??) behind Farmville. Facebook has 845 million users and each is worth 4 dollars and 39 cents in revenue a year. The activity on the site has doubled since the previous year and each day 483 million people log in to Facebook. And what about the money. Well, pay out numbers are only certain til stock is official but early employees investors will be coming away with millions. Zuckerberg currently has an annual salary of half a million dollars but will drop it to 1 dollar a year in the beginning of next year. That's because it's taken Facebook stock could be worth as much as 28.4 billion dollars if Facebook is valued at a 100 billion dollars. Zuckerberg has the most control over the company . He owns the largest single stake with 28.4% of the shares. But he also controls 56.9% of the voting power. And Facebook's filing a listed with risks the company could face. Google Plus could be a strong er competitor in the future but the filing also said mobile users post a threat to the bottom line. There are more than 425 million people that log in to Facebook from a phone or tablet. But Facebook said, it doesn't directly generate any meaningful revenue from those mobile users. In other news, website Pinterest is now the fastest growing site for referral traffic according to a study by (Shareaholic?). If Google Plus, YouTube and LinkedIn's referral traffic were all added up, it still wouldn't match the traffic Pinterest drives. Currently, users have to request an invitation to join the site. Pinterest is an online pin board where users make boards for certain topics like cooking, home decor, and whenever a cool thing is down around the web like tips or photos that user will pin it for later reference and inspiration and those collections are then shared with friends. Also, if you have an HTC phone, better see there 's a system updated download because a newly discovered bug shows some phones can have their WiFi passwords and other info exposed. Some models include the Evoque, Sensation, Thunderbolt and Droid, Incredible but HTC is issuing a patch. Those are your headlines for today. I'm Brigitte Carey with cnet.com and you've just been loaded.

Up Next

Wikipedia to join Web blackout to protest SOPA
Wikipedia to join Web blackout to protest SOPA

Up Next

Wikipedia to join Web blackout to protest SOPA

Watch CNET Update!
Watch CNET Update!

Watch CNET Update!

Get touchy with BlackBerry 10
Get touchy with BlackBerry 10

Get touchy with BlackBerry 10

Microsoft's got the hots for Nook
Microsoft's got the hots for Nook

Microsoft's got the hots for Nook

CNET Update has launched!
CNET Update has launched!

CNET Update has launched!

One last time to get Loaded
One last time to get Loaded

One last time to get Loaded

The battle over e-book prices
The battle over e-book prices

The battle over e-book prices

Why Facebook snatched Instagram
Why Facebook snatched Instagram

Why Facebook snatched Instagram

The Flashback phenomenon
The Flashback phenomenon

The Flashback phenomenon

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

See NASA's DART Probe Make Impact With Asteroid Dimorphos
astroid-image-cms

See NASA's DART Probe Make Impact With Asteroid Dimorphos

Tesla AI Day 2022 Rumors: Elon Musk's AI Plans, Tesla Bot and Driverless Cars
tesla-ai-day

Tesla AI Day 2022 Rumors: Elon Musk's AI Plans, Tesla Bot and Driverless Cars

What It's Like Playing VR Football: NFL Pro Era Hands-On
nfl-cut-5-with-vo-00-00-34-02-still009

What It's Like Playing VR Football: NFL Pro Era Hands-On

Where and When You Should Charge Your Electric Car
title-00-00-06-19-still001

Where and When You Should Charge Your Electric Car

iOS 16: Powerful Features You May Have Missed
thumb2

iOS 16: Powerful Features You May Have Missed

AirPods Pro 2 Review: Hard to Beat for Apple Users
airpodspro2-00-00-16-15-still010

AirPods Pro 2 Review: Hard to Beat for Apple Users

Most Popular All most popular

See NASA's DART Probe Make Impact With Asteroid Dimorphos
astroid-image-cms

See NASA's DART Probe Make Impact With Asteroid Dimorphos

Apple Watch Ultra: Go Big, or Go Home
ultracnet

Apple Watch Ultra: Go Big, or Go Home

Tesla AI Day 2022 Rumors: Elon Musk's AI Plans, Tesla Bot and Driverless Cars
tesla-ai-day

Tesla AI Day 2022 Rumors: Elon Musk's AI Plans, Tesla Bot and Driverless Cars

iOS 16: Powerful Features You May Have Missed
thumb2

iOS 16: Powerful Features You May Have Missed

Why Apple Uses eSIMs on the iPhone 14
yt-e-sim-explainer-v2

Why Apple Uses eSIMs on the iPhone 14

Where and When You Should Charge Your Electric Car
title-00-00-06-19-still001

Where and When You Should Charge Your Electric Car

Latest Products All latest products

GoPro Hero 11 Black Hands-on: Super-sized Sensor for All Your Socials
gopro1

GoPro Hero 11 Black Hands-on: Super-sized Sensor for All Your Socials

I Tried Out Sony's Upcoming VR Headset on the PlayStation 5
psvr2

I Tried Out Sony's Upcoming VR Headset on the PlayStation 5

Apple Watch Series 8 and Apple Watch SE: First Look
watch8-sepic

Apple Watch Series 8 and Apple Watch SE: First Look

Bose QuietComfort EarBuds 2: Better design, better performance
bose-quietcomforst-ii

Bose QuietComfort EarBuds 2: Better design, better performance

Galaxy Z Flip 4 Review: A Diminutive but Fun Upgrade
flip4

Galaxy Z Flip 4 Review: A Diminutive but Fun Upgrade

Hands-On With This Massive 17-Inch Folding OLED Screen PC From Asus
yt-asus-foldable-nda-v5

Hands-On With This Massive 17-Inch Folding OLED Screen PC From Asus

Latest How To All how to videos

How to Clean Your Keyboard's Sticky Keys
3keyboards

How to Clean Your Keyboard's Sticky Keys

How to Play Games from PlayStation Plus on PC
psstill

How to Play Games from PlayStation Plus on PC

How to Delete or Disable Your Instagram Account
phoneonorange

How to Delete or Disable Your Instagram Account

Fix Your iPhone Screen With Apple's Self-Service Repair Kit
dsc00641

Fix Your iPhone Screen With Apple's Self-Service Repair Kit

How to Buy a Budget Laptop in 2022
budgetlaptops-00-08-35-15-still001

How to Buy a Budget Laptop in 2022

Google Pay: How to Set Up and Use
googlepay-inhand

Google Pay: How to Set Up and Use