Bose AR aims for augmented audio instead of visuals

Here's a bit of a SXSW surprise. Bose is making AR glasses for your ears? Bose, a company usually associated with headphones, set up a $50 million venture fund to support Bose AR which the company calls the first, audio augmented platform. In a blog post both explain technology as an extra layer of things you can hear. Instead of visuals like typical AR experiences the company list of helmets, glasses and headphones as devices that could implement the technology. Bose also offered up a handful are examples describing how it's AR could be enjoyed using GPS on your smartphone a device with Bose AR on board could play an immersive track when checking out historical landmarks or tell you what gate your flight leaves from when you arrive at the airport eyeglasses Bose showed off at South by Southwest won't be headed to retail anytime soon they are not for consumers at least not right now. But developers creators and manufacturers are encouraged to tinker with them to make contest for the platform would you wear a pair of augmented reality audio headphones? Drop your thoughts down in the common stay tuned to cnet.com for more info i'm Ashley Askeva be good humans.