[ Background Music ]
>> I'm Kara Tsuboi, cnet.com and here with Ashton Kutcher who is the co-creator of Blahgirls. Why don't you explain in a nutshell what exactly this is?
>> Well it's an interactive pop culture experience that features a web series and animated web series of three girls bringing the up-to-date celebrity news of today through animated video and their own blog.
>> And who is the target audience for this? I imagine teenage girls?
>> I would say teenage girls. I would say probably your average as weekly reader, who would take interest in blah, blah, blah.
>> That could be a lot of us actually.
>> That could be a lot of us couldn't it.
>> Now, what is exactly is the point. I mean, teenage girls probably spend a lot of time online already with their Facebook and their MySpace. Do we need another site that lets them spend more time on the computer?
>> Do we need televisions? Do we need TV shows? Do we need movies? Do we need -- look entertainment is entertainment and I think everybody needs and likes entertainment. It's kind of a break from our life for a moment. Just to say "Hi, I'm not alone out here" and I think that that is the absolute value of entertainment.
>> Where is the interactive part of the site? How does the user interact with that of the cartoon girls or with other users?
>> There are multiple interactive functions that exist now and we're in a part of us being here is to learn about more interactive functions that we can add into the experience but right now there is a Comment Response Function that we have where, if you make a comment about the show that you just watched, our characters will actually start to conversation with you back and have a comment back to you about your comment and then you can comment again and so you actually start a conversation with the characters, so imagine watching Friends on TV and after the show, you start to talk with Ross and Rachel about the show you've just watched. So, it's sort of like that. That's one interactive function and another one is an Askuz tab that we have where it's somewhat of a Magic 8 ball. You can ask the girls any question you want and they would give you a unique response. Right now, we have some 180 responses or something and every week we are just gonna keep adding to, and adding to and adding to it so you can stay in the system for quite a while before you get a like response.
>> When does it launch and what's the best way to access it?
>> It launches at noon today and you can just go to blahgirls.com.
>> Create a profile for yourself?
>> We'll just hang out and watch some videos.
>> Just hang out and check it out. Yeah.
>> Thank you, good luck to you this conference.
>> Thank you.
>> I'm Kara Tsuboi, cnet.com.
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