The Apple watch is just weeks away from hitting stores on April 24th.
Now it's time for Apple to convince consumers they need to buy it.
The Apple watch is the most personal device.
It's not just with you, it's on you.
At an Apple media event in San Francisco Apple's CEO Tim Cook and other top brass showed off some of the watch's features.
With a built in speaker and microphone, you can receive calls on your watch.
All other third party apps like instagram, uber, CNN, and shazam, can be downloaded from an Apple watch app on the paired iPhone.
We can go through glances to go to any app experiences.
You can tap them to lunch the app and the ability to press harder to make things happen.
Apple joining a crowded and going wearable in smart watch field.
The reasearch firm strategy analytics predict Apple will ship 15 million watches in 2015.
They passing their main competitions Samsung and Pebble and igniting smart watch markets.
You have the stores, you have the marketing muscle, you have.
Of really recognizable brand name and design.
So if that doesn't succeed, then what will?
While the watch was the main attraction at the event, Apple also made announcements to its other product lines.
A price reduction of Apple TV, a new research kit of health apps for the iPhone, and a completely redesigned MacBook.
It's a very thin, very light system with what everyone's been waiting for, a retina.
But it's the watch sales that we'll all be watching.
In San Francisco, I'm Kara Tsuboi, cnet.com for CBS News.