Apple Watch Series 6, iPad Air and more: Highlights from Apple's September 2020 event

Good morning and welcome. We are so pleased that you can join us today. We've got some really exciting product announcements to share with you. [MUSIC] [MUSIC] [MUSIC] This the new Apple Watch Series 6. The perfect combination of powerful features and beautiful design. Series six is our most colorful lineup ever. There's a new blue aluminum case. This updated classic gold stainless steel finish a new gray black stainless steel called graphite. And for the first time, a stunning new Apple watch product red now on the inside series six is packed with incredible technology, including a new health sensor that enables An amazing new capability with Apple Watch Series six, you can measure your blood oxygen right from your wrist. The new health sensor in series six shines red and infrared light onto your wrist and measures the amount of light reflected back. Advanced algorithms use this data to calculate the color of your blood which indicates the amount of oxygen present. hat the new blood oxygen app lets you take a measurement in just 15 seconds. Inside series six is our six generation system in package. It's a purpose built design. That's absolutely unique in the industry. It includes a high performance dual core processor based on the eight, 13 bionic and iPhone 11. But optimized for Apple. Watch ESX is up to 20% faster than the previous generation. Now traditional watch bands have a class or buckle, and they're limited to a few preset sizes for fit well today we're excited to introduce something completely different. We call it. The solo loop. The solo loop is remarkably simple. No class, no buckle, no overlapping parts. Just one continuous piece made from custom liquid silicone. The solo loop is stretchable so you can easily slip it on and off your wrist. It looks great and it's durable and it's swim proof. So it can go anywhere. It's available in a range of sizes so you can find your most comfortable fit. And it comes in seven fantastic colors. This new band style is so comfortable. We did another version called The braided solo loop is made from 100% recycled yarn, is meticulously braided with ultra thin silicon threads, and it will be available in five colors. That's Apple Watch Series six, the most advanced Apple Watch ever. We think you're gonna love all the amazing new features. The second thing we're doing to make apple watch available to even more people Is to create a new model that combines elements of series six design with the most essential features of Apple Watch. All at a more affordable price. We call it Apple Watch SE. As the features customers love. It has everything you need to stay connected, be more active and keep an eye on your health. And like series 6 Apple Watches uses our largest and most advanced watch display, allowing you to see so much more at a glance. More information and apps on your watch face. More in messages, calendar and maps, and larger and easier to read metrics while you're working out. And for fast access to information and apps, Apple Watch SD uses the S5 chip for up to two times faster performance in series three. And staying connected is even easier with the cellular models which allow you to make phone calls and messages and more even without your phone. With family setup, cellular models of Apple Watch SC will also be great for kids. customers love using Apple Watch for fitness and working out. An Apple Watch se has the same accelerometer gyroscope Compass and altimeter is Siri six. And because it has the latest motion sensors, Apple Watch SC also supports fall detection. A feature this made a life saving difference for many Apple Watch wears with all of these features and more. Including the new capabilities in watchOS seven, we think AppleWatch SE will be the perfect watch for many new customers. Apple watch FC starts and just two 79. In addition, announcing Apple card financing for Apple watch. So customers can easily pay across 24 monthly payments. Apple Watch Series six with a breakthrough new blood oxygen sensor starts at just 399 and series three continues at its great entry price of just 199. With three great Apple Watch models to choose from, there really is an Apple Watch for everyone. The new iPad eighth generation, it's more capable than ever. And it starts with the A12 bionic. This chip is a powerhouse. It features a powerful CPU and superfast GPU Compared to the already fast chip in last year's iPad, it has a 40% faster CPU and delivers a massive two times jump in graphics with iPad os 14. The already amazing experience of Apple Pencil gets even better. These powerful handwriting and note taking features Join a host of other new features that continue to push what's possible on iPad. And it all runs beautifully on the new iPad eighth generation with its 10.2 inch retina display huge performance boost from the eight, 12 bionic keyboard and pencil support, great cameras and so much more. And it starts at just 329 and it's just 299 for education customers. Nothing else delivers this level of performance and capability at such an affordable price. Customers can order iPad eighth generation today and it will be available starting this Friday. And that's not all. As I told you, we're updating our entire full size lineup. So that brings us to iPad Air. iPad Air was designed to deliver pro features at a very affordable price. And today, we are thrilled to introduce an all new completely redesigned iPad Air. And here it is. The only thing in mind enclosure and narrow border design features a beautiful all screen display. Each element of iPad Air is meticulously crafted from the precisely machined top button. To the sculpted detail around the camera, and the new iPad Air design comes in five gorgeous colours, including a new rose gold, green and sky blue finish. Our customers are going to love these colours. And this new design features a stunning Liquid Retina display. In the same footprint as the previous Air, the new iPad Air features a larger 10.9 inch Liquid Retina display with a resolution of 2,360 x 1,640. That's over 3.8 million pixels for extra crisp text and photos. And it has advanced display technologies like full lamination white color, true tone, and an anti reflective coating that combined deliver an amazing visual experience. To give our customers his beautiful on screen design meant finding a new home for one of the most popular features, Touch ID. So we designed a next generation Touch ID and integrated it right into the top button. This provides convenient and secure authentication while allowing the display to extend on all sides. This is the smallest authentication sensor we have ever designed and it delivers the same performance, ease of use and security, you know and trust from Touch ID. The technology under the button is really amazing. It uses a sapphire crystal lens and next generation custom sensor that more efficiently captures the details of a fingerprint. And it uses a faster secure enclave to more quickly authenticate the fingerprint data and using it as simple as ever. Just touch the top button to unlock your iPad, login to Apps or use Apple Pay. It's fast Easy and secure. So this is the new iPad Air featuring a 10.9 inch liquid Retina display. Next Generation Touch ID a huge boost in performance with a 14 bionic USBC. Advanced cameras, Wi Fi 6 an LTE, that's 60% faster. [MUSIC] This is by far the most powerful iPad Air ever. So today I'm excited to introduce Apple one. Apple one gives you and your family all the services you love in one simple plan. It starts with iCloud The essential service that safely stores your personal photos and files. So you can access them from anywhere, Apple news music, where you can stream 70 million songs from all your favorite artists, Apple TV, plus with Apple original series and films, which have been nominated for 18 Emmys in just the first year. Apple arcade with over 100 incredibly fun games you can play anytime, anywhere. Apple one also includes Apple news plus, with leading newspapers and hundreds of magazines. And of course, Apple fitness plus with its immersive studio workouts powered by Apple Watch. Apple one makes it easy to get all these services and find the one plan that's right for you. Starting with the individual plan, which offers the best of entertainment, including Apple Music, Apple TV, plus Apple arcade plus 50 gigabytes of iCloud. The family plan lets you share all these services with up to five members of your family plus 200 gigabytes of iCloud. And in countries where available there's premiere, which adds Apple news plus, Apple fitness plus and a massive two terabytes of iCloud. It's everything for the entire family for one incredible price. Apple one will be available this fall, and it includes 30 days free. So you can try any of the services you don't already have. That's Apple one. What a great day of announcements. We will also, Also be releasing major OS updates tomorrow. Beginning with iOS 14, a huge release that transforms the core experience of iPhone with redesign widgets right on the home screen. A new way to organize your apps with the app library. And a new an even faster way to experience apps the moment you need them with App clips. iPad os 14, which lets you do even more with Apple Pencil provides huge improvements to iPad apps and takes the iPad experience Even further. Why show us seven provides a whole new way to discover and share watch faces a new sleep app, automatic hand washing detection and provides additional workouts and fitness metrics and TV os 14 Which makes your big screen experience even better with improved picture and picture, audio sharing with air pods, Apple Music lyrics, secure camera feeds from home kit and multi user gaming support. All of these new releases will be available tomorrow. And all of the products we announced today will ship with these OS updates. Thank you all for joining us.