Apple Watch gets new designs with Nike and ceramic versions
3:23

Apple Watch gets new designs with Nike and ceramic versions

Smartwatches
Series 2 comes in a wide variety of styles. We have cases in aluminum and stainless steel as well as a new material we've been working on for quite some time, ceramic. [APPLAUSE] [APPLAUSE] This new white Apple Watch in ceramic has this gorgeous pearl like shine in it. The finish is remarkably smooth. It's actually four times harder than stainless steel so it's this ultimate combination of beauty and strength. And it looks great paired with a variety of bands. We think it's going to be a wonderful addition to the Apple watch family. The Apple Watch Nike plus. This isn't just a watch it's your perfect running partner. It's simple it's fun and it's easy to use. And we think it delivers the best running experience that's out there. Starting a run has never been easier. And we give you a shortcut that takes you straight into your run. And if you prefer, you can just tell Siri to start a run and off you go. It's that simple. But when you go out for a run, you don't want to be distracted. So we give you just what you need at a glance. Your distance or your pace on that big clear screen. And if you're the type though who really wants a lot of details. We've always got advanced mode just for you. But one of the biggest hurdles that all runners face is actually motivation. So we started with a simple idea of an invitation. Are we running today? And we motivate you to insightful Invitations personalized just for you. Been a few days since your last run? Maybe the weather isn't perfect, or it is perfect today, you can get out. And if your friends have a head start, we'll let you know. Jeff's got two miles ahead. Clearly, I gotta catch up. Woo! [LAUGH] [APPLAUSE] We also know- [APPLAUSE] Thank you, we also know that those who run on Sundays are more active and will be more active throughout the rest of the week. So every Sunday we invite you to join runners from all around the world to run at your own pace wherever you are, we call it Just do it Sundays. With invitations like this running is made easier and simply a part of your life. Now most devices today, they focus solely on data and metrics. Not this one. The Apple Watch Nike Plus focuses on you and your life. It's a powerful device with a simple solution. Your perfect running partner. And it's available in four amazing, cool colors. And we can't wait for you to try it out. Thank you. [APPLAUSE]

Up Next

iPhone 14 Lineup: A Spec Comparison
220907-site-all-iphone-14s-spec-comparison

Up Next

iPhone 14 Lineup: A Spec Comparison

AirPods Pro 2 vs. AirPods Pro: Specs Compared
airpods-pro-2-spec-comp-00-01-02-06-still001-copy.png

AirPods Pro 2 vs. AirPods Pro: Specs Compared

Apple Watch Ultra Hands-on: Wearing the $799 Rugged Watch
apple-watch-ultra-seq-00-07-26-03-still005

Apple Watch Ultra Hands-on: Wearing the $799 Rugged Watch

Apple AirPods Pro (2022) First Look: Trying Out the New Higher-End Wireless Earbuds
thumb6

Apple AirPods Pro (2022) First Look: Trying Out the New Higher-End Wireless Earbuds

Apple Watch Series 8 and Apple Watch SE: First Look
watch8-sepic

Apple Watch Series 8 and Apple Watch SE: First Look

iPhone 14 Pro, Pro Max Feature Always-on Display
apple2022-iphonepro-full-00-01-33-18-still010

iPhone 14 Pro, Pro Max Feature Always-on Display

Apple's iPhone 14 Pro, Pro Max Dynamic Island Explained
apple2022-iphonepro-dynamicisland-00-01-34-18-still009

Apple's iPhone 14 Pro, Pro Max Dynamic Island Explained

Apple's iPhone Comes With SOS Satellite Service
sos-satelitepic

Apple's iPhone Comes With SOS Satellite Service

Apple Unveils iPhone 14 and Bigger iPhone 14 Plus
screenshot-2022-09-07-at-19-15-38.png

Apple Unveils iPhone 14 and Bigger iPhone 14 Plus

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

Fitbit Sense 2 First Look: New Software Makes a Difference
fitbit-aroll-00-00-46-14-still001

Fitbit Sense 2 First Look: New Software Makes a Difference

iPhone 14 Pro vs. Galaxy S22 Ultra: Camera Comparison
14-pro-vs-s22-ultra-camerasthumb.png

iPhone 14 Pro vs. Galaxy S22 Ultra: Camera Comparison

Amazon Reveals All-New Fire Devices
amazon-fire-tv-00-10-32-04-still102

Amazon Reveals All-New Fire Devices

Amazon Unveils New Eero Devices
amazon-eero-00-01-50-00-still101

Amazon Unveils New Eero Devices

Watch Every Product Announced at Amazon's Devices Event
220928-site-amazon-event-supercut

Watch Every Product Announced at Amazon's Devices Event

Astro Gets Smarter With New Features
astro-thumb

Astro Gets Smarter With New Features

Most Popular All most popular

See NASA's DART Probe Make Impact With Asteroid Dimorphos
astroid-image-cms

See NASA's DART Probe Make Impact With Asteroid Dimorphos

DART Explained: First Asteroid Crash Images
dart-crash

DART Explained: First Asteroid Crash Images

Why You're Getting So Many Spam Calls
ty-thumb-spamcalls-v3-00075

Why You're Getting So Many Spam Calls

Meta Cambria, aka Quest Pro: What We Expect From Meta's Next VR Headset
meta-shares-their-new-and-future-vr-headset-prototypes-mp4-00-02-58-10-still001.png

Meta Cambria, aka Quest Pro: What We Expect From Meta's Next VR Headset

Amazon Debuts Kindle Scribe With a Stylus
amazon-kindle-00-02-48-13-still098

Amazon Debuts Kindle Scribe With a Stylus

iPhone 14 Pro vs. Galaxy S22 Ultra: Camera Comparison
14-pro-vs-s22-ultra-camerasthumb.png

iPhone 14 Pro vs. Galaxy S22 Ultra: Camera Comparison

Latest Products All latest products

Fitbit Sense 2 First Look: New Software Makes a Difference
fitbit-aroll-00-00-46-14-still001

Fitbit Sense 2 First Look: New Software Makes a Difference

GoPro Hero 11 Black Hands-on: Super-sized Sensor for All Your Socials
gopro1

GoPro Hero 11 Black Hands-on: Super-sized Sensor for All Your Socials

I Tried Out Sony's Upcoming VR Headset on the PlayStation 5
psvr2

I Tried Out Sony's Upcoming VR Headset on the PlayStation 5

Apple Watch Series 8 and Apple Watch SE: First Look
watch8-sepic

Apple Watch Series 8 and Apple Watch SE: First Look

Bose QuietComfort EarBuds 2: Better design, better performance
bose-quietcomforst-ii

Bose QuietComfort EarBuds 2: Better design, better performance

Galaxy Z Flip 4 Review: A Diminutive but Fun Upgrade
flip4

Galaxy Z Flip 4 Review: A Diminutive but Fun Upgrade

Latest How To All how to videos

How to Clean Your Keyboard's Sticky Keys
3keyboards

How to Clean Your Keyboard's Sticky Keys

How to Play Games from PlayStation Plus on PC
psstill

How to Play Games from PlayStation Plus on PC

How to Delete or Disable Your Instagram Account
phoneonorange

How to Delete or Disable Your Instagram Account

Fix Your iPhone Screen With Apple's Self-Service Repair Kit
dsc00641

Fix Your iPhone Screen With Apple's Self-Service Repair Kit

How to Buy a Budget Laptop in 2022
budgetlaptops-00-08-35-15-still001

How to Buy a Budget Laptop in 2022

Google Pay: How to Set Up and Use
googlepay-inhand

Google Pay: How to Set Up and Use