Apple Watch brings iPhone functionality to your wrist

[MUSIC] Now, we thought a lot, when we were designing up a watch, about how to really reveal all the great ecosystem of applications on this device. And we want to build it in a way that was very easy to find and use. So, we've connected it to the Digital Crown. So, if I press the Digital Crown at the top here,. It takes me out to my applications. Very easy to get out to my apps. And I can pan just by simply swiping on the screen here. I can also get an overview of all my apps just by rotating the crown that will zoom out to a universe of apps. Now to launch apps it's very simple, of course. You just tap on one of them. Here's the clock. And to customize your watch face, you just force touch on the display. And it goes back a little bit. Now I can simply swipe over here, and I can choose another watch face. Now in addition to your looking at information, you may have information coming to you. And when you're notified of things on Apple Watch, we're using the Taptic Engine to give you feedback on your wrist. It's just like somebody tapping you on the wrist very gently. And even if you're sitting right next to someone they won't be able to tell that you're getting notified. It's very subtle but you'll feel it on your own wrist. And if you do chose to look at something that's coming in, you just raise your wrist and the notification will come in, just like this. Here's the calendar invitation and then I have buttons that are specific to that type of notification. Different buttons will come with different notifications. Here's the calendar invite, so I can accept or decline or maybe, I'm totally going to go. Accept. Now, you might also get other notifications. Here's one from Jony. And I'm going to press reply. And now we've created something called Quickboard to enable really quick reply to messages that you're getting. And you can see here that we've actually analyzed the text that's coming in. And picked out some things you might want to just tap on and send back. Now I can also use dictations to reply and that will send either an audio recording of my voice or convert that to text and send it or I can use a new selection of animated emojis that we've created. for Apple Watch. So we've got a photos app here and now of course precious photos number in the hundreds rather than a couple and if id like to I can tap on photos and bring them in larger on the screen here and I can look at them one by one just by swiping. One other app I would like to show you is maps. Of course it shows me where Im at here at Clint Center and I can pan around just by swiping. So we can see the neighborhood. I can also zoom out with the crown. If I rotate the crown, it zooms me out. I can see more of the area. Now, if I'd like to look for things around me, you can bring up a context menu for maps by force touch. And here I have a search command. And I can find things by dictation, my favorites, or if I recently searched for things, I can just tap on those. So we've got Whole Foods here. Let's get directions to Whole Foods. I'll just tap there. It's going to calculate, find the local Whole Foods here. And you got the hours, and you have also a phone number if you'd like to call Whole Foods. And you have directions walking and driving. So let's get walking directions to Whole Foods. So it's figuring out the best way to get there now. And I'm going to press start, and it's gonna do a little simulated walk to, so you can see how it goes here. Now while you're walking, Apple Watch will give you a tactic feedback on each turn, so you'll know whether it's time to turn left or to turn right. And those feelings are different for each different, so you can actually know, without even looking at your watch, which way to go. It's like having this invisible guide with you. [APPLAUSE] We have two new applications in Apple watch. The first is the fitness app. The fitness app monitors all your activity and movement throughout the day. And the second is the workout app. The workout app allows you to set specific goals for specific types of workouts like, cycling or running. Apple watch brings together the capabilities of an all day fitness tracker and a highly advanced sports watch in one device you can wear all the time. It can track a wider variety of activities because its able to collect more types of data. It uses an accelerometer to measure your total body movement. It has a custom sensor that can measure intensity by tracking your heart rate. And it uses the GPS and Wi-fi in your iPhone to track how far you've moved. Apple Watch requires the iPhone because it's been designed to seamlessly work together. Like with hand off, where you might read an email on your watch and then respond to it on the iPhone. The email appears right in the lockscreen of your iPhone. It's really cool. Of course apple watch works with iPhone 6, iPhone 6 Plus, but we've also designed it so that it will work with iPhone 5, iPhone 5c and iPhone 5s. Apple watch starts at $349 and it will be available early next year and it is worth the wait.