Apple Watch Series 4, everything about it has been redesigned and re-engineered.
Every detail has been thoughtfully considered and it's just beautiful.
It all starts with a stunning new display.
We've pushed the screens right to the edges and we've curved the corners to perfectly match the shape of the watch.
And the screens are significantly larger.
In fact, they're over 30% larger.
<< [APPLAUSE] << Thank you.
And we've done this with minimal changes to the case size.
Series 4 is thinner, so there's actually less total volume than in Series 3. And we've also designed a brand new watch face with up to eight complications that really brings them to life.
And you can customize it with the things you care about.
Now, you can add loved ones to your watch face and simply tap to connect with them.
Or if you're traveling you could customize your watch face to track different time zones or maybe you wanna create the ultimate health and fitness watch.
The Breathe app is been a popular way for people to take a moment to be more mindful.
And now the app is available as a watch face.
So with a simple raise of the wrist, the watch face will guide you through a deep breath.
Digital crown's been completely re-engineered and it now includes haptic feedback.
Giving you a more responsive and mechanical feel.
Apple Watch Series 4 with GPS starts at $399.
Series four with cellular starts at $499, and we're keeping series 3 in the line at more affordable prices starting at just $279.
Series 4 GPS will be available in 26 markets at launch.
Series 4 with cellular will start in 16 markets with 34 carriers.
That's more than twice the number of carriers we had last year.
You can order Series 4 starting Friday and it will be available the following Friday September 21st.
Series 3 at the new price this is available.
Right after the show.
And watchOS 5, the most advanced wearable operating system will be available on September 17.