Apple unveils upgrades to Apple TV and mobile devices
Apple revolutionized the small screen.
Now they're laying out there vision for a larger screen.
We believe the future of television is out.
The Apple TV steaming box hadn't been updated for several years, so Apple's playing catch up with competitors such as Roku, Google's Chromecast, and Amazon's Fire TV.
Everybody's really trying to get into this new market where people are consuming their content over the internet.
The new streaming box, which starts at $149, features a remote that can be used as a game controller, and takes advantage of touch navigation and voice commands with Siri, Apple's personal assistant.
Siri will skip back 15 seconds and temporarily turn on the captions.
Apple also hopes
People will play games, shop and watch enhanced live sports.
The new iPhone 6s and 6s+ start at $199.
To entice customers with so called phone fatigue, these new models have a 12 megapixel camera and a new 3D touch feature.
I can just apply a little bit of force on the edge and watch what happens.
Go right into my applications just like that.
With sluggish iPad sales, Apple's big bet is that people want a bigger tablet to improve productivity.
The iPad Pro boasts as 12.9 inch screen and will range in price from $799 to $1,079.
Apple also introduced several new accessories for the ipad including a $169 keyboard and a $99 stylus called the Apple Pencil.
For more news and reviews on the latest Apple devices go to cnet.com.
In San Francisco I'm Kara Tsuboi cnet.com for CBS news.