Apple unveils new MacBook Air with improved battery life
Tech Industry
-I'd like to talk to you about the MacBook Air.
The MacBook Air answered the question, "In this age of the iPad, what is the future of the notebook?" The MacBook Air really gave us a direction of where the notebook can go and it's really become everyone's ultimate everyday notebook.
And that's why we're really pleased to tell you today that we've updated an entirely new line of MacBook Air.
And this new MackBook Air has delivered the most important feature we always want in a portable device, all day battery life.
Yes.
And the MacBook Air is based on a new 4th generation Intel core processor otherwise known as Haswell-ULT.
And if you don't know Haswell-ULT, it's a great processor for incredible power savings.
It has more energy efficient CPU.
It has twice the graphics execution units.
So, we can run them actually, the slower cox speed, to save energy and still deliver the 40% faster graphics performance.
And the Apple engineers have worked together with the Intel engineers on some great low-power state.
So, we can do things like wake up in 1 second or standby of up to 30 days.
But the biggest benefit is battery life.
So, here's the current generation MacBook Air, 11 inch and 13 inch.
The 11-inch is now going to go from 5 hours of battery life up to an incredible 9 hours of battery life.
And if you like that, the 13 goes from 7 to 12 hours of battery life.
Yes.
True.
All day battery life.
And it helps across your entire system.
For example, if you like watching movies from iTunes, up to 10 hours.
You can watch almost the entire
trilogy of Lord of the Rings.
It's amazing.
And of course, MacBook Air is based entirely on Flash.
Flash is faster.
Up to 45% faster than the previous version.
And Wi-Fi is faster too.
Now, 802.11ac Wi-Fi networking.
Now, AC gets you up to 3 times the performance of 802.11n at the same distance.
But the way to get that, of course, is you want your MacBook Air to talk to a Wi-Fi base station that supports 802.11ac.
So, I'm really happy to, along with MacBook Air, announce some new AirPort base stations.
Entirely new designs.
They're actually a very small base, just 4 inches square, but extruded 6.5 inches to get wider range from those antennas.
So, there's a new AirPort Extreme that does 802.11ac.
There's also room in there for a hard drive, so you have a new AirPort time capsule as well.
And these are great base stations.
Incredibly powerful.
They have a lot of cool features.
I'll just point out one.
Beamforming.
It even sounds cool.
Beamforming can send more energy directly to an 802.11ac device to enhance the throughput performance.
So, these are great base stations.
The MacBook Air comes in 11-inch and 13-inch sizes and the value is even greater than before.
The 11-inch starts at 999 with 128 gigabytes.
That's twice the storage at the same price as before.
And the 13 inch with 128 gig starts at 1,099.
That's $100 less expensive than before.
And these new MacBook Air starts shipping today.
As we have for a while now, we're really proud that we lead the industry in the most environmentally friendly products.
So, we're going to make sure everyone knows how important this is to have Energy Star 5.2, most products don't.
EPEAT Gold, most don't.
Arsenic-free display glass.
Mercury-free displays.
BFR free, PVC free, and highly recyclable.
We lead at this and we're gonna continue to.
So, that's the new MacBook Air there.
Faster graphics.
Longer battery life.
Better value.
Faster Wi-Fi.
Incredible notebooks.
