-And today we think we have the biggest step yet in delivering the vision that is iPad.
I would really love to show it to you right now.
Thinner, lighter, more powerful than ever before and incredibly excitingly new in so many ways that it deserves a new name.
We call it-- we call it iPad Air.
And it begins to that beautiful 9.7-inch
And as you look closer you see that the bezel around it is smaller than ever, dramatically so.
Let's bring the previous generation annex to it.
You can see the bezel is 43 percent thinner than the previous version.
It gets more comfortable to hold in your hand.
When you look at it from the side, you see how amazingly thin it is.
Again, let's bring in the previous generation next to it, dramatically thinner.
That's 20 percent thinner across the entire device that to make an iPad this thin took a huge amount of work over years.
The team has just been remarkable in finding every 10th and every 100th of a millimeter from every level of the system from the bezel to the multi-touch surface to the display and battery and enclosure shaping every 100th of millimeter.
And the benefits are not only making it thin but lighter too.
The previous iPad weighed 1.4 pounds.
The new iPad Air weighs just 1 pound.
That makes it the lightest full-sized tablet in the world, the smaller bezel, lighter feel.
When you hold it, it will be a dramatically different experience in the previous
In fact, this happens every now and then.
We have an Apple product that we introduce.
All the words and pictures don't quite do justice to how amazing it is until the moment you pick it up the first time and feel it for yourself.
So when you get to do that, you'll understand why we are so excited about this iPad Air.
What's inside is just as amazing as what's outside.
Inside is a brand new Apple A7 chip that we just launched with the iPhone 5S and it has blown everything
away in performance.
In fact, Gizmodo wrote, "Forget the specs.
It blows everything away." And it does.
It's a 64-bit desktop-class architecture in a palm of your hands.
It's an amazing chip with over billion transistors.
We also included the new M7 motion co-processor as well.
But the CPU performance is twice the previous generation and that graphics performance is double as well.
We've chartered that performance overtime.
You can see
from the original iPad, which started with a very fast chip to begin with as you may recall and now we're up to eight times faster half of that performance coming now with iPad Air.
In graphics performance-- look at this increase, 72 times faster than the original iPad.
Again, half of that coming with the new iPad Air and you're gonna feel that across so many of the things you use.
Playing games, a two-fold increase, the ability to do great 3D
rendering, professional applications.
We're opening large files and doing complex operations can be up to twice as fast.
This is a screaming fast iPad.
It's faster at Wi-Fi too.
For the first time, we use MIMO technology in an iPad that gives multiple antennas so you can get up to twice as fast [unk] and performance as before.
We've also expanded the ability to have broadband wireless access in more places around the world with expanded LTE coverage
with more and more careers.
And throughout the entire product, just all of the things that make a great iPad experience, 5-megapixel iSight camera that also captures HD video, the new front-facing FaceTime camera better low light illumination.
And for the first time, dual microphones for better audio capture as well as Siri Voice Recognition.
All this performance plus thinner and lighter design and it still delivers amazing all-day 10-hour battery life that our customers love.
The new iPad Air comes in silver and white and space grey and black.
And like all of our products, it's made incredibly environmentally friendly.
The new iPad Air will replace out top-of-the-line full-sized iPad start at the same just $499 for 16-gig Wi-Fi config and a cellular technology $629.
And we have an iPad 2. It's available at $399.
We're gonna keep that there because there are lot of customers that like getting accessed to a full-sized iPad at just $399.
So this is our full-sized line up; iPad 2 at $399, iPad Air at $499.
iPad Air will start shipping very shortly November 1st in a huge list of countries around the world.