Apple TV Channels: Apple's multichannel streaming service
Today, we're excited to show you an all-new Apple TV app.
And to tell you all about it, I'd like to invite up Peter Stern, vice-president services.
Let's start with what you watch.
Beginning with movies, all the new releases and the massive iTunes movie catalog Over 100,000 tiles, plus your personal library are now all built in to the Apple TV app.
Next, if you subscribe to cable or satellite TV, like Spectrum, DIRECTV or Optimum, or one of the internet live TV providers.
You can now access all of your sports, news and network TV right inside the Apple TV app.
So we designed a new Tv experience with Apple TV channels.
Only the channels you wanton demand and free.
For the entire family, and all of it is inside the new Apple TV app.
We're launching Apple TV channels like HBO, Showtime, Starz, Epics, CBS All Access, and everything else you see here, and we'll be adding even more around the world.
So to recap, whether you get your TV from a streaming service like Prime Video, Hulu, or ESPN plus, movies from iTunes, sports, news, and network TV from cable or satellite.
Or shows from HBO, Showtime, and Stars, the new Apple TV channels.
It's all together in one place, the Apple TV app.
And because there is so much to watch, all in this one place, we've redesigned the Apple TV app to make it even simpler to find what you love.
Let's dig in.
Your home in the AppleTV app is "Watch Now".
Most of the time we watch TV we want to watch our show, Or tonight's game, or maybe finish the movie we started last night.
That's where the "Up Next" row comes in.
All of these things you watch, no matter where they come from Are here in Up Next.
It makes it so easy to pick up right where you left off, but when it comes to TV, each of us is unique.
That's why the new Apple TV app is personalized for you.
We used advanced machine learning to understand what you like to watch.
From the subscriptions you already have.
So we can help you find your next favorite show.
And of course, the new Apple TV channels are available, too.
So when you subscribe to a channel, like Showtime, everything from that channel is in one place.
It's so easy to browse and you can play all of it right inside the Apple TV app.
No more bouncing from app-to-app.
Moving beyond Watch Now, we've also created a new home for movie.
So, you can buy or rent iTunes movies like Bumblebee, or you can watch Ocean's 8 from your new Apple Channel subscription to HBO.
All your favorite movies are here!
The Apple TV app is also great for sports fans.
You can see current games with live scores, check out tonight's match-ups and even get notifications when your favorite team is having a close game.
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