Apple Byte Extra Crunchy
Apple takes on Netflix, HBO, Amazon with $1B budget (Apple Byte Extra Crunchy, Ep. 96)Apple gets serious about original content. The Apple Watch will have LTE but no direct phone calling. McDonald's uses an iPhone 8 mock-up in a promotional email.
[MUSIC] Good morning and good afternoon world, planet Earth. My name is Steven Beacham and you're watching The Apple Byte: Extra Crunchy podcast with your host, Mr. Brian Tong. Uh-oh, uh-oh! What's up everybody? Welcome to the show. It is episode 96 of the Apple wide extra crunchy, this is our complimentary piece, our long format kinda discussion kick back dig deep into the latest stories that came out this week from Apple bite. And as always the show is all about you. For you. Kind of by you, although Beach and Tol. I guess it's by us, but it's for them. Yes. It's by us for them. But they contribute so well with their phone calls. It makes the show a lot more fun when we get to the end and answer all the phone calls. We love it like that. So it's 1-800-616 2638. That's the number that you have to call. Leave your name, where you're from, and your message. We love how you represent where you're calling us from. That's the way to get involved in the show. Talk about topics that you like. Keep it under a minute. The training sessions Have served us well this week. Yeah. I think everyone stayed under a minute except for one caller that we aren't going to use. Laughing. Yeah we won't use him. But stick around after the show because we might have a special voicemail we are going to play. That will be for people that arent listening to the podcast. So let's just jump into it. I love it because right before an Apple event So much news starts dropping this week is no different and I think the cool thing and beach, you'll be happy about this one, really the top story this week comes to us from the Wall Street Journal. In a report that Apple has now finally really taken investing in original content seriously with a $1 billion allocated amount Of money, of cold hard cash to spend on original programming. And this is, how long have we been talking about this? For them if they really wanna get in the game, they gotta get in the game. This is huge, I mean, $1 billion, that Netflix is actually spending still a lot more. I think 6 billion in 2017 bro, 6 billion. They're upping it an extra billion or something, right? But 1 billion's a good start. And I was gonna ask you Brian, how do we get a chunk of that? We create content. How do me and you get a chunk of that? [LAUGH] People use Apple's Apps to listen to our stuff for free. We do read the sponsor, but I can't put that past them. I just want to give you guys and gals a little perspective of how this whole industry is shaping up. We know that Netflix clearly changed the game and really pushed forward. They started though and they became who they are today, because they had guess what Hit shows. So we talked about what Apple is trying to do. Unfortunately, right now, Apple's two shows per se are Carpool Karaoke, which is entertaining, but I'm not going to pay for a service to watch that. And then we had Planet of the Apps which, although the idea and I think the intent was fun, the actual execution of the show Every one is pretty much poo pooing on it. So if those are your first two to get people interested in the service, that's not gonna cut it. Now Apple is investing $1 billion. The other aspect of this if you compare it to what HBO is doing, you know the home of Game of Thrones, the home of Silicon Valley, great amazing content over there. Well they're spending about $2 billion. So Apple's budget is about half of what Time Warner is doing. But what you're seeing is really this race for content, where everyone is now putting them on these really subscription-based Services. Even Netflix, right? Six billion dollars. Can you keep up with what is on Netflix? You know what? Beacham, you don't even have a subscription yet though. No, but I'm gonna get one. You're so behind. [LAUGH] I know. You're so behind. I'm way behind. Yeah, I'm gonna get one though. If I had a free extra person to put on my plan, I would give it to you. [LAUGH] But I don't cuz my whole family just rides on my coattails, bro. It's fine. I'm surviving with Amazon Prime and HBO GO. So I'm good. I don't know if you heard of this one also but Sean de Rimes, Sean the Lamb. If you know shows like Greys Anatomy, Scandal, How to Get Away with Murder. She left ABC and is now onboard exclusively with Netflix. That's how powerful Netflix has become as a destination. For original content. Now where Apple comes here, they have a billion dollars to spend. Roughly you're talking about maybe, if you're really allocating that properly, you could invest in about, let's say somewhere between seven to ten legitimate projects. But the key thing is that they have to come out with some hits, right? For sure. House of Cards, Orange is the New Black, those were hits. I watch Netflix because of House of Cards and I'm like, okay, I'm gonna do that damn thing, right? You need something like that, and then there also comes a point, Beecham, how many services do you actually subscribe to right now that are Original content services. You probably have Prime, but do you have any others? Just two right now, just two. Just two services. And those would be Cable, so that's three. But what are the services that you're locked into right now? Right now, Amazon Prime, HBO Go, and Comcast cable. That's about it. Okay. Yeah. So do you think that you're at a saturation point where You already have too many services or do you feel like there is room for another one or two for you? I've been trying out all these different services. Like I tried Hulu for a month. I wasn't totally into it. I tried Was another thing I tried for a month. YouTube TV, I tried that out for a month. It was great, it worked great, but it didn't have enough stuff. I think I'm cool right now. I don't need a ton of content, you know what I mean? You know, for me, I literally, I don't subscribe to Apple Music. I'm waiting for something compelling enough. Although I have a bunch of music services that I'm on, but Apple music for me, if they're really going to like they have so far put the stuff behind the Apple music and if they come out of the really great show I think that is advantage for them with their ecosystem be like, no you have our Apple music service you have our shows. I'm just curious people that are watching right now. Do they feel like they have room to add another service on top of what they're doing right now? Where are you at? Tell us, are you subscribed to three or four services, five or six? I mean, you've got Hulu, Amazon Prime, Netflix, your cable provider, HBO Go. I'm curious where everyone is at, because at the same time, I don't think we've hit our saturation point. I feel If the shows are good enough. I'm definitely keeping Netflix no matter what. I'm definitely keeping cable because of my sports, but then after that Amazon Prime is just a gimme, right? It's part of being an Amazon user, but I don't really watch stuff on Amazon Prime. I could fit another one in there. Is it going to be Apple? They have to show me they've got the goods. This is going to be interesting how it shakes out. You know a lot of When you see people like Shonda Rhimes leaving ABC, that's not the only big name that's gonna leave. You're starting to see studios or content traders or writers and producers go directly to Netflix now. Right now, Netflix is the leader. It's probably gonna stay that way for a while, but I think there's still room for other competitors to slide in here. Yeah, you know that there's a bunch of producers probably hitting up Apple right now, being, like, yo, I got some ideas, you know? Mm-hm. But Apple also has to get out of their way and let them be creative and make what they wanna make instead of trying to control everything and trying to censor what they're trying to do. Cuz we've seen that with Disney in the Han Solo movie with two directors leaving in the same week, or something. And then they brought in Ron Howard. They're like, Ron Howard's gonna fix it all. And everyone's like, [SOUND] Ron Howard, what's he gonna do exciting? So they really have to get out of their way and just let them produce and make cool stuff. Well, I mean, not to say Well, actually because I don't do that but I do think the difference with the Star Wars franchise is that they have a voice. They have a tone. They have this kind of, they have a way that they need to carry this feeling throughout all their movies. And directors are on board with that. They're not going to drastically change the tone of the franchise. I think Rogue Road one was a unique offering because it's kinda its own side story, so can feel like Star Wars but kinda not, that's why I liked it so much. Some people didn't, but if you're talking about a Han Solo movie, you can't get super creative. We've even seen this with the directors for the marvel universe, but I think what's different with the Apple kinda platform is that They just want the best content. I don't think Apple's going to interfere with it. This whole idea of them saying it has to be music related, that's going to have to go from the wayside if they really want some unique offering that no one can put out there. Like, don't tie it to a theme of music, or a theme of apps, or a theme of your services, forget that. You just need to basically outbid people for the best shows and movies that are coming out. They are sitting on 260 plus billion dollars, so out of all those companies out there, they have, they literally have cash to do it. It just comes down to in their DNA, are they willing to throw out all that money with the risk of it not working or not because ingrained in a company like that, their culture is like, we need returns on margins. We need to make a profit. Guess what? Shows and movies don't always make a profit. So there's a gamble there, and I think it's kinda maybe changing their mentality, or their DNA of how they think. Because content creation is totally different than product creation. Yeah, I have one more quick thought too. You're saying Apple is concentrating on music based Television shows and stuff like that. They've gotta get away from making commercials cuz Planet of the App was a commercial for Apple App Store. Exactly. The music stuff that they're doing, that's a commercial for Apple Music. It seems like everything they're creating is a commercial for Apple sort of Or, what is it? The carpool karaoke? I'm sure all those songs are like, find it on Apple music. So they've got to get away from that and make something that's totally out of the ordinary of Apple, you know? You have some of the competitors like Netflix, Amazon, HBO, Hulu CBS all access, our parent company is coming out with their Star Trek Discovery show, which is kind of their to them that's like that's our bread and butter to get people in right? You got to have a show like that. Apple is going to get into it, so we're probably not going to see any real fruits of this labor till next year so expect all of a sudden to just drop this amazing show on us because that stuff just takes time. You have other content creators that are trying to get in it, so it' gonna get crowded really fast in the next year. But at the same time, I mean, it's just gonna come down to how much disposable income are people willing to allocate. Because they're watching less TV, they're gonna be putting that money now, arguably into these services. So if your cable bill was around 50, 60 bucks The whole goal was not to pay 50, 60 bucks for cable anymore. So what, you're gonna maybe allocated 30, 40 bucks to these services? I think we're gonna find out where consumers really fall in that. Yeah, that's a better number, definitely. Better numbers. So I think it's really exciting, though. I'm happy to hear it as someone who has been begging for Apple to trade original content. They struck out on their TV subscription service. We know that, that was a big fail in my opinion. But other people may argue it's not, I think it was, cuz now everyone is doing it, everyone is making money from it. But we'll see how this plays. And I think this is a good sign that they actually care about this. They're jumping to it and we'll see how it all pans out. It just comes down to the people that make those decisions over there. Also, some other exciting stuff in the Apple TV world. We talked about how the homepod firmware from a couple of weeks ago revealed that A new Apple TV will most likely, if all the strings in the developer firmware pan out, that it will be a 4k based Apple TV. Kinda some small little things about Apple TV, ESPN just announced and the app is officially out, from what I gather. I didn't get it on my Apple TV yet, but their new app will allow you to basically stream Up to four games at one time- [LAUGH] Via split screen. So this is perfect for the college football season coming up. I mean, if you don't want to look outside for the day, you can take full advantage of this I mean, I think it's amazing cos we've always been used to picture and picture, this is four games at one time. This is pretty cool, but i can't imagine watching four games at one time but I can. I can see this like in a bar or something you know, like someone's bar like you can have bunch of multiple games on the screen. But, I don't know if I'd watch four games at the same time. Can you do separate games? Can I have a golf tournament one and a football game. That was really cool about this, I like the fact. So, here's the one? Yes. So, for example it doesn't have this sport games one that appears is, yes being put out in a video clip on and it shows off how anomaly. It doesn't have to be four screens. It can be two, it can be a split screen of two. Different types of programming. It doesn't have to be sports games. It's all stuff that's on ESPN. It could be a big screen with two little windows. It can be versatile depending on how you use it. They also said potentially one of those screens could be used dedicated for scoreboards, fantasy stats, because come on- That is cool. If you had three screens and a fantasy stat ticker in the bottom right of those four screens That's kinda cray. That's pretty dope. That is fantasy- Here we go. They got golf. They got golf on there. Yeah, when they have golf events on ESPN, right, this is all ESPN events, so- Totally. That makes it pretty sweet. But what I like about this is finally, it's taken so long, but these are the type of apps that we wanna see. On Apple's platform that make it unique that you can't do anywhere else. I mean I know you can do switch screen another ways, but in order just like they finally [INAUDIBLE] that's make the iPad Pro a unique product of it's own with IS 11. That's something to do with Apple TV, not only this to be 4k and it's have killer apps like this. To be able to do that. To be able to make it special. To be able to make feel like it's worth our money. This is cool. This is really cool. I hadn't seen this before. I want this on everything, [LAUGH] you know? I want this on Comcast, everything. It's cool. So that's really cool. Also another app that is coming out, reports point to August the 22nd. Vudu which is a video service, I'm not sure if you all are familiar with it, but I'll tell you why I know about it. It's because I bought the very first Vudu box. They had like an actual set top box that paid three hundred dollars for to get access to video streaming. This is before video streaming was built into everything.>>Yeah.>>That guy, right? I'm that guy.>>[Laughter]>>But, they're making an app coming out August 22nd, but what I find is really interesting about Vudu Is that one of the things that made them special is they do HD streaming of not only HD streaming, but 4 K streaming content depending on, it's typically linked to some of the most recent movies, but they're one of the few places that is doing blockbuster movies, if not the only 4 K streaming through whatever device you're using. So they're bringing this app To the Apple TV on August 22. Now the reason why that is interesting to me is because we've had all these rumors about a 4K Apple TV coming this year. A Vudu movie and TV app that supports 4K content and also supports Dolby Vision and Dolby Atmos surround sound. If you haven't heard it, that's like Blows your mind, this app will be able to do it with your Apple TV. So it just seems like this marriage of, we are getting a 4K Apple TV sometime this year. All the hits are there, I don't think it's gonna come next year. I think we're gonna see it some time this fall, or at least for the holiday season. That's cool, you think they're gonna announce it at the next big event? Probably not I hope so. Well, the thing is their next event, we still don't know the day for it. Typically, it's early September. So we will know. We'll talk about it later, but other rumors point to an Apple Watch, iPhone, and then Apple TV all announced in September. I mean that's That's a lot of stuff. But I think they've waited this long to end this year on a high note. Like let's do the damn thing. [LAUGH] You know? That's what I think. So, Voodoo, I'm not too familiar with VUDU. It's like a Netflix but it's Walmart and it, what does it cost? Do you know how much it costs a month? It's a free service. It's just a video streaming service where you can buy movies, you can also watch movies for free. It's not a Netflix, there's no subscription base. It's just basically a video service, and also if you're someone like me who buys blu-rays, you get a digital code to be able to watch those movies digitally as well, through streaming. That is cool. So it's just another option. The only reason why I like it also is like, because studios are jerks, sometimes they don't give you an iTunes code and you have to watch it through the Warner Brothers app or a different app. Voodoo typically plays nice with everyone whether it's Disney, Marvel content, or Warner Brothers studio stuff, or Paramount. Ultimately, it works on Voodoo and then it's platform agnostic, so that's kind of cool too. So there you go. Last thing before we get to our little break. The Apple tv, don't believe this, but you can check it out. I don't know what to think. There's this micro-blogging Chinese side where a lot of people leak stuff on it and allegedly someone leaked what is purportedly potentially an actual. Apple TV television set- Like a television, right? In a testing room. Like what is believed to be a television. There's other photos down there that you can click on. It's like in this white glowy room. It looks basically like a nice big silver flat TV. But it has like an Apple logo on the back, on the rear side, that everyone's like, [SOUND]. So is this an actual TV? Is this an old-ass picture that they're not doing anything with it? To me it still doesn't make sense for Apple to make and release a TV, purely from a profitability standpoint, purely from The fact that the market is dominated, it's not easy for someone to be like hey, here's just another TV that happens to have an Apple logo on it. It has to do so much more differently, and they don't need to. They just sell an Apple TV box, so- Yeah, yeah. Take it for what it's worth. It's out there, but if you're listening to this, it's okay you didn't see it because it's probably fake. [LAUGH] Do you think maybe Maybe there's a possibility Apple might have developed this a long time ago and then shelved it or something. Yeah. Yeah, totally. Remember they made the iPad before the iPhone. That's right, that's right. Yeah. [LAUGH] The things that we see have always been, the things that we finally see in our hands have been in development for like four or five years. So a lot of times, when Apple was on that down turn, they knew they were on the down turn. They knew they were on the down turn. They were laughing at shows like us. They were like dude, Apple, what are you doing? But they they're like wait for four to five years then I'll show you. [LAUGH] People aren't ready yet. People were complaining and it's gonna take four to five years for them to turn that ship around. [LAUGH] So, we'll see how it all plays out, but let's take a little moment for a little breather, shall we? Let's do it, man. Go ahead. All right, check this. Today's show is brought to you by Jamf Now, our friendly sponsor for the Apple Bite Extra Crunchy this week. As your business grows so does your supply of tech equipment, and as a result, you know what? It get's harder to keep track of everyone's max. iPhones and iPads. Thankfully, jamf NOW helps you manage your Apple devices from anywhere. We have texts with our company that uses this product. So you can keep up with your equipment, it's a breeze. If you need to secure an iPad that your sales rep lost on a recent business trip because they were out drinking too long They can do that. Jamf Now allows you to configure settings, protect sensitive information, even lock or wipe your device no matter where you are. That way, you can focus on your business and there is no IT expertise needed. That means someone like my mom Might be able to do Jamf. I don't know yet. That picture, is that your mom? No, that's not my mom, but that woman is beautiful. So now, check this out, our listeners can set up their first three devices for free. You can add more for just two bucks a month per device. Start securing your business today. Go to Jamf. That's spelled J-A-M-F dot com backslash crunchy to create a free account and set up three free devices today. That's Jamf, J-A-M-F dot com slash crunchy. Thank you for that. Also, look, there's a lot of developers, upcoming aspiring developers, that are starting to build their business. It's a really cool resource to use so I would say give it a shot because it also keeps our show going too. Yes. [LAUGHTER] And it's free- I think. for the first three devices or something right? Three? Yeah. Yeah. Who wouldn't, why wouldn't you just do that for yourself? You can't lose. Can't lose. All right, let's jump over to Apple Watch stuff. A lot of juicy stuff here. This kinda was the week of Apple Watch stuff until the Apple TV news dropped. According to Reports the Apple Watch Series 3 is in final testing, which means it will be hitting mass production in the very near future, which also means it's expected to line up to be available to ship out sometime in September. That would align conveniently around the same time as guess what? The Apple iPhone. So that is the report from the economic daily news coming out of Taiwan based on their supply chain relationships. But I thought this cool story we've heard a lot about LTE being part of the iPhone. This week has really kind of hammered home that LTE will be part of this next Apple watch. I'm sorry, I said iPhone earlier. LTE will be part of this next Apple watch. KGI's security analyst, Ming-Chi Kuo, our favorite scooper, Ming-Chi Kuo, Says that the iPhone is expected to launch this Fall with LTE support. It will be the first time, obviously, for the Apple Watch. But it's unlikely to support direct phone calling. And a lot of people were hoping that like, I could use this as a phone. It's not necessarily the case just yet. It sounds a little grey but what the report says Is that because Apple is still trying to work on perfecting the actual user interface and data transmission of making just a call directly from your Apple Watch? He does believe that we may not see it this year. However, the Apple Watch will support services like FaceTime audio, Skype, right? We have these voice over IP services that the Apple Watch could use and could leverage that LTE data. So that's the latest report about this Apple Watch. The watch faces are still expected to be the same size. 38mm, 42mm. But the real main selling point this time around, according to the reports, is that it will be the LTE version of the watch. And there's people that are gonna want that. I have an Apple Watch first gen so maybe I'll do the LTE one, I don't know. I would wanted to be able. The thing is I don't wanna call. I don't wanna do this. I have no problem doing that. But it's because of real state on the watch like they're trying to find room for antennas and room for other things in the watch so, they're getting rid of the direct call ability. Well there actually saying it's more of a, Apple perfecting the feature in the software. So here's the other issue, it's good that you brought this up because I forgot to bring it up. The actual Apple watch you know it doesn't have enough space to put in a full on sim card, kind of like our phones, right. Yeah, they didn't design it that way in the first place. But it will support what's called e-sim which stands for embedded sim, which is not a actually sim card you put in but a chip that is in the watch It'll be able to pair with your iPhone and basically sync it up so that you'll have that same similar phone number, at least that's what the reports are saying. But the other trick about this is they have been talking to US carriers who are on board to sell and support this Apple watch, but the e-sim technology, not the sim card technology, but this embedded sim technology Isn't supported by every carrier and so when you talk about internationally that could be a problem where stories are saying, hey, look this eSim isn't gonna be supported by every carrier, so, that means that everyone won't be able to use LTE for this Apple Watch, it will kind of start as a slow roll out depending on where you live more than anything else. Which is kind of a bummer, but If that's just the way it is, that's the way it is, right? There's no space for a SIM card. So do you think people should wait for the next watch after that if they wanna get called [LAUGH] on the phone? [LAUGH] Well, I think we have to, ultimately, we always have to see officially What Apple tells us about it. Maybe they get it done in time. We don't really know this yet, but if you've always wanted phone calling on your watch, I'm more than happy using FaceTime Audio. In fact, FaceTime Audio sounds better than LTE call anyways. So if that's the case, bring it on, I'm totally cool with that. It always trips me out when someone calls me and it's through VOIP, V-O-I-P, or whatever. Cuz it sounds so different, it sounds like they're right next to you almost. Like the quality is really a lot better. It's super nice. Yeah, it is cool. So we'll see how that all plays out. Other kind of reports are just saying that the form factor which was roughly rumored to change, it's not gonna change. We talked about the watch face is staying the same. And then, CNBC earlier said this week that yes, the LTE reports are correct. They also threw out, no one has thrown this out yet, that the Apple Watch. Series three will launch alongside the iPhone 8 at the September event. We haven't heard any other report confirm that or also say yes, that's happening, so we'll wait and see. We still don't even have a date yet again for this next Apple event so we're gonna chill on it. Cool. We're gonna Apple watch and chill. Apple watch and chill. I forgot, you don't have an Apple Watch. Would you get an Apple Watch if you could call from it? I would if I could call from it. I think I would. I would get one. Just because it's cool. My watch, my Casio which is really old. It's dying right now. So I'm in the market for a new watch. So I have been thinking about it and looking at Apple Watches and stuff. If I can make a call from it, that will be awesome. Boo ya. So, people I think would do the rumblings are point at either September the six or September the 12 which is a Tuesday. We'll see where it falls. Again, we don't really know. No ones even giving a name cling so, That's less than a month away, man. That's coming up. Hell yeah. **** yeah. Let's get to this. We've talked about the iPhone so much, we wanted to kind of push it down a little lower because there are other stuff that was going on this week. This is my favorite story. This came out fresh today. This is new. This is new news. So McDonalds put out this promotional email earlier today. And then people starting looking at it like, wait what is going on here? [LAUGH] It appears that McDonald's used an iPhone 8 mock up and and app mock up to show off a new app for McDonald's that has a pickup order restaurant locator with a special 25% off discount. But the funny thing in this email they used an iPhone 8 as the example to show off their new app and promotion. It's so hilarious. I mean did they get that from Apple? How does this happen? No, no. I don't know where they got this but there's a couple flaws in this whole picture. So first of all, Yes, it is. It looks like it's from an iPhone mockup, right?. We've seen plenty of these throughout the internet. This one looks like one of them. The other thing is if you look at the signal bars on the top left of the phone, those are dots. You know, in iOS 10, they were dots, but in iOS 11, which is the new operating system, They are actual, they went back to bars. Simple that was a give away that some graphic artist- A genius. He's a genius McDonald's marketing guy, whoever did this. I'm gonna give you I'm gonna give him that. I will give him or her that actually, I will totally give him that. [LAUGH] Genius, very smart. Dude, the Apple [UNKNOWN] is talking about McDonald's. I'm loving it. I'm loving it. [MUSIC] No but that is, I have a feeling this graphic artist is a tech fan. Cuz this is very smart thing to do cuz you got more attention to this [UNKNOWN] Like they don't need anymore. You know that song that I pulled up, go to the last ten seconds. I've got to hear The ending of that. [MUSIC] [LAUGH] [LAUGH] It's too good, it's too good., it's too good. It's great, it's like the R&B version. [CROSSTALK] So thank you, McDonald's for the top story of the day. Put a smile on my face, and get a little JT singing, I'm Lovin' It, McDonald's style. That's JT? [LAUGH] Yes, just yeah. You know it was actually an original song and then was adapted for MTV ad but, he has a song called I'm Lovin It. That is an original JT song. You can look it up everybody. And then they twisted it around and manipulated it for the McDonald's ads, which I was actually like, dude, that sounds good. [LAUGH] That's cool. Yeah, if I wrote a song and McDonald's came like, I wanna buy your song. I'm like, sure, yeah. When do you need it? Sure. I can send it right away. I'll change the lyrics and include the words fries, chicken McNuggets, and fish filet. And Big Mac. And with special sauce. Shoot. They should talk to the Apple guy. We could create a dope video for them. Yeah man. Call us, holler. McDonald's, Apple. All you guys. Holler at us. We showed you some of those inside the Apple TV photos earlier, talked about it for people that are listening. Check this out. There were two leaks of blurry videos from inside. Potentially, purportedly, allegedly. Let's just throw those words out. Inside a factory allegedly of workers polishing rows of what is believed to be iPhone 8s and then another video showed them all hanging on a rack, just dangling there, the [UNKNOWN]. Who knows? But this is all leaked, blurryish, but now you can at least see stuff. The video- It looks kinda legit. I mean, you don't know what phone that is. I feel it's legit. I think it looks pretty legit to me. I don't know what people think watching. Is that legit? Is that like a yas? Legit. It's a long line of workers right there just working away. Those people are working hard. And if someone complains about their job, let's put things in perspective, man. My gosh. That's what we don't think about. In a way this is kind of sobering. You're seeing this video of people polishing their phone. That's what they're doing all day, just for us to have this crazy $1,000 thing in our pocket. It's like, damn. And then just imagine all the videos of people destroying them on camera for YouTube views and stuff. [LAUGH] Look, you know me, you know I'm against that. I'm 100% against that. Yeah. [NOISE] If I get fired for saying I think destroying a product for views, I think that's total crap. [LAUGH] So my bosses can holler at me but it's such People, the thing is more like it's started in YouTube and other people did it, do we really have to do that? No. Yeah. You know it's gonna break, shoot it with the high round like a high rifle round or something or drop it in top of the building. I think were extras gonna break. Yeah, we're a technology website. We should love technology. We shouldn't ****. We shouldn't destroy it. [LAUGH] [LAUGH] He's getting passionate about it. He's passionate about this, everybody. It pisses me off. It really pisses me off. We should not, if you love technology, don't destroy it. That's all I'm saying. Thank you. Yeah. That video. Okay. I'm off my rocker. [LAUGH] It is kind of an inside look at how iPhone gets made. And when I first saw it too, I was like it's a little bit shocking. Is that might be like Foxconn or something. Who knows where it is. Yeah, yeah. It's a cell brain to me. It's a cell brain to me. It is. It's perspective. All right, as we transition over to something more worth talking about, the actual 7s, the lead schematics of the iPhone 7s have started to indicate or look to indicate that the phone itself, the body itself will be slightly larger. Only by literally a hundredths of a millimeters larger in all dimensions. Height, width, and thickness. Hey. Hey. So it's because, right, we know these new iPhones are reportedly going to have glass surfaces on the back and what's that bullied to do is support wireless charging. So in addition to that, you're gonna have a phone that is a little thicker because of adding that layer of glass. So there you go. That would make sense why the iPhone 7s will be at least slightly thicker. Someone on periscope likes to say girth. [LAUGH] So we'll use that if you want. It's gonna be girthy. [LAUGH] Dear dear, no I mean the thickness in Apple in like Apple measure is like, that's enormous right? If you're someone from Apple that's huge. You know Johnny I right now, he's just shaking his head like, can't take it. He can't take it. I can't believe you made my phone thicker. [LAUGH] You can't take it dude. You can't take it. Just a quick thing also, people been calling us and asking us about the iPhone SE. Just to let you know the last we heard about it is that it's rumored to come out in early 2018. Most likely really just a processor upgrade. My hunch is that touch ID will still be on it because it's not like they're going to Put in a whole new Face ID system. Maybe they will be a bit cheaper, but if it's the iPhone SE, it's the same form factor. That's what you should expect, just more of a faster processor to support the new UI. So we'll see when that comes out, but rumors say early 2018. Nothing has pointed to us seeing it This September as well, so yes. Okay. You know what? I think we should just go to the calls, man. Let's do it. Let's do it. I was trying to find this. Cue this up for your talk about the iPhone FC [MUSIC] I kinda dropped the ball on that one. Wow, that's classic, man. People that watch the Apple line know that's classic. It's a classic. Yeah. Yeah. [LAUGH] [MUSIC] I like that move right there. It's my favorite dance move you do right here. [MUSIC] [MUSIC] All right. That's it. We hit the hook. We hit the hook. We hit the hook. [LAUGH] I love that. [LAUGH] All right, thank you all for calling guys. We got a lot of good calls this week. It took me and BT like an hour to go through all the calls. [LAUGH] All right. Tons of calls. Caller number one. Hi, my name is Sean. I'm from Atlanta, Georgia. And with all the hype going around the iPhone 8 release, and there being three iPhones this year, everybody seems to get hyped on that but what's the plan for that phone into the future? Is Is Apple just going to just have three phones from now on? And how are they gonna roll out the tech on the iPhone future into the upcoming phones or is it just gonna be a one and dime deal? Thanks. Hello. First of all, I love how he like mentally called it the iPhone future or indoctrination. Getting that name spread has completely worked. It's working, yes. It's totally working, but Apple's not gonna use it. What I was gonna say is, Apple has made more money than ever with the multiple models of phones. I think they're gonna stick to it. This is Tim Cook's MO. Different levels Higher margins on the higher phone, different price points. They took really the Samsung model of multiple size phones and adopted it themselves. And they're making more money from it. We skipped the story 'cause we want to get to the calls, but based on our report, who are the top two selling phone models? This quarter from April to June, it's the iPhone 7 and the iPhone 7 Plus. Those were the top two selling phones. So imagine if they only had one model. fine, it would be the top selling phone. But now you're talking about two phones at two different sizes, and now we're gonna talk about three phones at three different sizes? Yeah, it's most likely, at least for the individual model not selling the most phones. We know android phones are gonna just destroy, as a total, how many iPhones are sold worldwide. But for a specific model It's gonna be no surprise if we end up seeing iPhone 8, iPhone 7S, and the iPhone 7S Plus on the top three, the next time the iPhone is out for a good amount of time. It's totally believable to me. So they're gonna stick with three models. Like anything, they always eventually roll out and adopt new technology. I think this 10th anniversary phone is kind of going to be one of those benchmarks where this is at least from a feature standpoint is a new design. I know people are like the iPhone is the same design every year, and yeah it pretty much is, but this is kind of that next jump for an actual Foreign factor that feels different. Although it may look the same, it's going to feel a whole lot different. So that will kind of be like, eventually the 7s and stuff will go away, just like they've always done. Just think about how they have always done. Every two years basically that new form factor comes in. I think it's, it might also be a little heavier if it's more glass on there. I fell like it's going to be a little heavier, so it might feel It might be different in people's hands Yeah, it might be. Okay, next call, here we go. Hi y'all, what's up, this is Austin from Monticello, Arkansas. Anyway, my question for y'all is do you think since face ID is coming to the iPhone 8 and touch ID won't be included since they couldn't get it to work under the glass, then future iPhones they wouldn't even use touch ID anymore if face ID works out how they planned? Do y'all think that the iPhone 7, 7s could be the last iPhones we see to actually include touch ID? All right, y'all. Have a good one. The answer is with exception of an upcoming updated iPhone SE, absolutely. I think those will be the last two phones that Have touch ID because they're trying to get on to that glass. That's the goal, not only are they trying to do it. Samsung is trying to do it. Other companies are doing it. Qualcomm themselves, I believe it's Qualcomm, already has the prototype for a fingerprint sensor through the glass that'll be, they'll start selling those components sometime in early 2018. So it's coming, not only to Apple but to multiple manufacturers Cool. All right, next call. Hi. This Kat from Tokyo. I'm an American but I currently live here and I'm wondering about the iPad Mini. I have an iPad Mini 2 and I want to buy a higher storage one and I'm afraid they wont make an iPad Mini 5. There's blowout sales all over the city for iPad Mini 4s. Should I buy one? I don't like the size of any bigger iPads. The iPad Mini 4 is for me unless they make a 5. What should I do? What should she do? So we want to show love to Gabby 'cause we have a rule here on the Apple Bite, if you're a girl And you call, you're gonna get on the show. [LAUGHTER] But I do not want you guys to be calling in squeaky high voices pretending to be girls just to get your call on. I wanna get an iPhone 8. Someone's gonna do that now. Someone is going to do that now. Hi Branyon. I just want to let you know I love Peach and Tom it's a great show [LAUGH] Whoever I'll let one of those through but you better ask a good question. I'll let one through we'll let [CROSSTALK] one through. What do you think should she wait? I don't the next they just announced the iPad or they just dropped the price of the iPad Mini 4 I don't think we're gonna see an iPad mini. I think that's gonna go away. In about two years I don't think we're gonna see it anymore because we have these large screen phones. It's obviously cannibalized that, and then the 10.5 inch iPad is the same size roughly as what the iPad 9.7 inch used to be. I think the Mini is great. I would still love, if somehow I don't, I'm not saying like, actually no, I would put it. If I had a car and I wanted to install and iPad in it, I would install a 10.5 in iPad the dash, if I could. I've always wanted to put an iPad in my dash, but it just wasn't ready yet. So You know what? I think it's gonna be gone in about the next few years. I really do. It would be dope to have an iPad [UNKNOWN]. I haven't thought about that, that'd be cool. I mean that's kind of what the Elon Musk car, the what are they called? The Tesla S? Teslas, yeah. They all have like an I. Like not an iPad, but [CROSSTALK] Model 3. The Model 3. The Model 3. Yeah, yeah. They have like a [CROSSTALK] Yeah, the Model 3. That looks cool. I like that. I'm on that waiting list because I'm like I'm gonna put down a deposit. Because by the time I get it, maybe I'll be ready to get a car. But if not, well. Word. [CROSSTALK] That'd be dope. Let's roll out together man. Let's roll. Hit on some chicks in it. [LAUGH] [LAUGH] Just kidding, honestly this is a nerd car. It's not a hot car, it's not no sports car. It's like hey there's that tech bro guy in the car, in a Tesla model 3 I just want it to have the self driving feature on it and watch movies on my iPad in the dashboard. I like that. Yeah, yeah. All right, next call. Next call. Hey, this is Trevor from Seattle. Do you think the power button is being enlarged on the iPhone 8? because there might be a possibility of them adding touch id onto it, or no?>>Power button?>>Tech site.>>Yeah, there's rumor, you know, their designs are showing an elongated power button. There are phones that have had a fingerprint sensor on that power button. I believe Sony phones have incorporated something like that. Forgive me if I'm wrong Internet world who knows everything more than all of us combined. So we're not always right. But if they needed to integrate that in the future, and that is an option by elongating the power button, maybe. There's no reports that show anything that indicates that the next iPhones will have it, so we will wait and see, but that, it's all speculation right now, a lot of stuff that we talk about. But guess what, we're listening, it's fun because we love talking about this stuff. We'll see. Okay. All right, next caller. A couple left here. Brian Holmes [SOUND] what's up homies? What ya'll doing right? I can't lie, I called you a while back about a question about jail breaking, but I'm a big time jail break fanatic. I love my Apple products when I get to jail break it. Dude, Apple's been tightening down so hard on the jail break people and now allowing the jail breaks to go through. Why bro? I'm kind of thinking about ditching Apple. Yeah, I mean, you know. Apple's cool and stuff, but you know, it's freaking boring at the same time, you know. [LAUGH] You can't beam it, you can't download music from Pandora or anything like that unless you've got a premium subscription. I kind of like all that stuff. I don't know. Let me know what you all think. Much love, homies. Much love, everybody. You all be good. Peace.>>I love the positive vibe on that call. I love the fact that I feel like that homeboy right there, if he saw me on the street or he saw us on the street he would just talk to us just like that. That was just like real. Look, if he's gonna leave, he's gonna leave. I mean, the thing is, you're not gonna leave. [LAUGH] [LAUGH] He might though. He said it was getting boring. I kind of agree with him though. It is boring now. It's the same thing that we've had for Ten years now so it is kind of a little boring you know.>> It is boring until it unlocks with your face.>> [LAUGH] .>> I'm just mesing.>> We're going do, we're going to be like.>> I got fakes. Yeah, we're gonna be excited about that like the first two times we do it and then it's gonna be like okay, now we gotta look at [INAUDIBLE]. Yeah, it's gonna be exciting for day one, day two. In your face. [LAUGH] In your face. Samsung users are gonna be like yeah, I've had this for a while, bro. Had it for a while, bro. Yeah, all Android users do that. All right, next call. We got two, this one I'm gonna have to cut it off early because this guy went a little long so let's try this. [UNKNOWN] and Tom, what's up? Jess again, Houston Texas. Want to quickly go over the iPhone for life program. I don't know how it is for every carrier, but with at least the one that I'm working with, if you aren't quite at that 50% mark, say you're 12 months is in December, not at September. You just have to pay the remaining months. So if you've got a $27 a month that's on 7, and you've got 3 months left before you're at your halfway mark, well 27 times 3, that's what you're paying the Whatever $70 something is, and then trade in your phone, and then you're part of that iPhone for life. So you can still do it even if you're not smack dab on that 12 month cycle. I love the show, Houston Texas, always listen to it while I'm driving to and from work. Love the iPad Pro 10.5 Great Apple, awesome product. All right, I'm kind freaked out. He's like, you need to say it's a good one. I was like, great, Apple. I'm telling you, that is one hell of a product this year. I gotta give major props, specifically with iOS 11, specifically. So- So what do you think of the Apple iPhone from Live thing? So he's saying If you wanna get the next iPhone you have to pay off what you would owe for couple months or whatever you have left over. Basically whatever's left on that contract you signed to cover it. And then turn in your old phone, that makes sense. I mean that's why we have people call. I don't deal with it that way so there's a lot of people that are curious and It's unique to me. It's not unique to me. It's everyone does things like that, so that's good to know. Yeah. Okay. We've got two more. They're real short, so let's knock it out. Okay. This is Alan Broom from Texas. Chips and cards take longer. Apple Pay takes longer. Face recognition will take longer, but Apple fans don't care. I care. I care. I don't want things to take longer. Apple Pay does not take. Hold up. Apple Pay is fast. He's talking about when we get the new facial unlock. We don't know how fast it's gonna be though. All I'm saying is I'm never gonna speak on it or judge it. I mean we might give Hot Takes because that's what we're doing most of the time, but to say like it's slow, we don't know that. But I get what my man, was it Alan? I get what he was saying. Yeah. We had a lot of callers from Texas this week. I don't know, I guess we got a lot of fans in Texas. Don't mess with- everything's big in Texas. Apple's bite is extra crunchy in Texas, bro. Yeah, don't mess with Texas, baby. Love it. That's where I was born. Really? Yeah, Houston, Texas baby. Space City. Ok, here's the last call we got. This is Terrell from Texas and I have a question about the camera on the iPhone 8 that's coming. What if you get a black eye or something? Or your eye is swollen or lip is swollen Is your phone still gonna be able to unlock? What was this guy's name again? Hang on a second. This is Terrell from Texas. I can't really, Trell? Trill, Trell, Terrell. Something like that, yeah. Does he get into a lot of fights, do you think? Is he a boxer? I don't know. He's worried about fat lips, and a Black [UNKNOWN] Well, here's the thing. I actually think that the [UNKNOWN], but if Apple is smart and they've seen what's happened with a lot of other technology gadgets that aren't able to pick up on changes, or darker skin tones, or pigmentation differences That fact that this infrared sensor or we'll be able to not only look at your face, but I'll have some ability to capture the depth of you're face which means if you creat a rough wire frame of your face in addition to who knows exactly what to do if it's a combination of iris scanning, facial scanning, depth sensing and then also the ability to really see If you're a living person like right, if you're I don't know not moving or blinking because it's going to have to register than that but there was some aspect of that facial recognition as a whole, all of these different pieces together so I don't think it's going to just rely on like as if you are a photo that's stayed the same all the time.>> Let's hope not. Let's hope not.>> Like You know what I'm saying. We've seen all these stupid things. Like a soap dispenser that worked on a white paper towel but not on a black man's hand. Stuff like that. In certain apps they couldn't pick up people with dark skin tone. We've seen that a bunch. I'm pretty sure that I'll give them the benefit of the doubt until it happens but they're the type of company that tends to think about a lot of those things in general, tends to. I would love to see their testing facility where they're testing this stuff. [LAUGH] Like giving it to different people and try this out. Okay it didn't work Let's get another guy in here real quick. [LAUGH] I don't know. That's it though. We're done. We're done? Yeah, we're all done. My goodness, all right. Thank you so much everyone for hanging out with us. Always love having you and talking to you, and you guys and gals continue to make this show what it is cuz the calls give us some of that meat and potatoes. So continue to call us in 1-800-616 2638. Other than that, Beecham, have a great weekend, my friend. You too, man. We doing it. We'll be back here next week. We have a special guest next week, if all things come together. I won't tell you who it is, but it's gonna be worth, it's pretty much the king of scoops in the Apple world. If you put it together you'll know who it is. We'll see you guys next week. Be safe. Peace. [MUSIC]