-Let's talk about OS X. So the team has been hard at work on the latest release of OS X, our 10th release in the history of OS X and this one is a doozy.
We really focused on three major areas in OS X. It's in core technologies to fundamentally accelerate the performance of your Mac.
Some features, that smooth Mac experience and some great new apps.
Let's take a look here at Mavericks.
And, of course, the Mac has no equal when it comes to a tool for getting projects done.
I'm gonna work on a project right here and open up pages and open up a document for Mission to Mars.
And what's really great now on Mavericks, is that it also have access right here on my Mac to iBooks.
So I have my book library here.
I can open one of my books.
This is a textbook on Mars.
Of course, you see these beautiful, interactive textbooks.
I can just use
multi-touch gestures to move between pages of a chapter just like this.
Of course, that is great interactive.
There's a video here I can play.
-Three, two, one.
The engine starts zero and lift off [unk].
-It's a really, really nice.
It's a great way to learn but it's also a great way to work.
It's much easier to organize my content as well with tags.
So you see here, I have contents of
my documents folders.
It's a lot in here.
But I've been able to categorize them by topic or tags.
So if I wanna see on my content related to Mars, you can just access it right here.
So I'm dragging image out then I wanna add to my document just like this.
That looks pretty good.
And tagging your own document is really as well.
I can just click here on the title bar and add a tag.
So you can say, I can select from many tags I've already created like Mars and I can also tag a single document with multiple tags, so this one also has to do with School.
I'll tag it just like that and you'll notice it appears here under Mars, as well as under School.
Now, Mavericks is also really great for keeping track of what's going on even when I'm working.
So, for instance, if notification comes in like this, let see.
I can actually respond right here to my wife.
Let see, okay.
Well, let see, Phil
is my fashion guru.
So you can just respond right there fairly convenient.
Now, we support a new kind of notifications in Mavericks as well which is a website notifications.
If I sign up for particular site, I can see a notification like this, you can see Major League Baseball sent me a notification.
Zoom back out here.
You can see I get a story right here.
I can read it like this.
I have another notification from website.
This one for an item I'm following on Gilt.
Get notifications available, that looks really like just what I need.
I can buy it right now and what's great is with iCloud keychain to Mavericks, my password were synced across all my devices so I can log right in without having to remember or type my password.
While we're here in Safari, let just take a look at our great new top sites view.
And on the left here, you see Shared Links.
So I can click to view an article.
Here's a nice one about Apple's new campus, I for one look forward to working in outer space.
So I can gesture back right to my list and do searches.
So for instance, I can search for stories shared that have Mars in it.
I can click in like this.
We have a great new reader view as well looks really nice.
And as I scroll through the articles with Safari's accelerated scrolling.
I can go right from the end of one article right into the next just continuously.
really just a fantastic way to read.
And as you can imagine, this is about a good time for another notification.
Here's one right here from my friend Nina, who is just in town, and she wants to apparently meet at Coit Tower.
Now, with data detectors, I can actually just click on this and get a view right of the time and appointment.
But what's great is when I go into our great new calendar app.
You notice it's also extracted the location.
It has even shown me a map of that location and that weather expected
for that time.
And because calendars completely location-aware, it also knows when my previous appointment is and you can actually let me know how long it'll take to travel from one spot to the other.
I can drive or walk.
Looks like it's gonna be a nice day so I'll go ahead and walk.
You notice it marks out the travel time right here on my calendar.
I can ask to be alerted on my phone and computer when I need to leave.
Now I'm just gonna click right in to this map and be taken into our great maps app.
So, of course, we have multi-touch gestures.
Coit Tower here.
I can zoom.
I can pan the map around like this.
And we have a satellite view with, of course, flyover.
And it just looks gorgeous looking into the city here you can see the route that I can travel up to Coit Tower.
And when I'm ready to go, I can just go right up here to the Share Menu and send it to my iPhone, where it appears on my lock screen.
I can swipe right in the turn by turn directions
for my route.
So that's a quick demo of Mavericks.
So that's Mavericks.
It's a fantastic release that extends your battery life.
It's more out of your memory, accelerate your graphics.
It has great features across the system and some really fun new apps.
But, you know, for those of us that work on Mavericks, what's most important to us,
is seeing software in the hands of as many Mac users as possible.
We wanna get them all the latest technologies.
The most innovative features and the kind of robust security that's only possible through deep infrastructural enhancements.
And so in the last-- for the last several years, we've been on a mission.
We've re-engineered our development process so we can put out regular major releases that renew your Mac all the time and we've
reinvented the way we distribute OS X. So now upgrading your OS is as easy as downloading an app from the Mac App Store.
And today, we're going to revolutionized pricing because the days of spending hundreds of dollars to get the most out of your computer are gone.
Today, we announce a new era for the Mac, because today we're announcing that Mavericks is free.
Free is good.
So we're doing free in not a small way.
Whether you have our latest release Mountain Lion or even if you never upgrade it and you're still running Lion or if you're a complete [unk] and you're still back on
Snow Leopard in a single step update, you can get to Mavericks.
And we wanted this to run on as many Macs as possible.
So whether you have a Mac Mini introduced in 2009 or even an iMac introduced way back in 2007, you're entitled to Mavericks.
And again, it's available for free and the best part, it's available today.
Go out and get it.