[ music ]
>> Brian Tong here at the Yerba Buena Gardens at the conclusion of Apple's announcement everyone's been hyping up this whole tablet, and Apple brought us the iPad.
>> The iPad. [applause]
>> Now the iPad is gonna be 9.7 inches. It does a lot of things that the iPhone does, which people weren't that impressed about. It felt like a big iPod touch at first, but there are a few innovative things that this will have. They're bringing the iBook store, which enables you to get ebooks as they're in the epub format directly on the device, and interact with it's multi-touch screen to swap pages. So that was a pretty cool feature. A place where you really saw the innovation of how you'll be able to use this device was with the developers. They showcased a few applications. MLB.com showcased watching a sports game while interacting with stats and the field.
>> Rolly [phonetic] hits a high yard, left field - out of here!
>> Gameloft also showcased their game nova [phonetic] where you could really take advantage of the larger screen and interact with it. You could pull up weapons, move them around, and also increase the size of the map. So you can really see a lot of innovation really from the developers that are gonna help push this product forward. Apple also pushed their iWorks suite, which has now been specifically developed for the iPad. It's all multi-touch. I don't really see how many people are gonna jump ship and all of a sudden do desktop publishing things on an iPad, but it was another direction that they wanted to showcase. Now there will be multiple versions of this. There'll be WiFi only version, it starts at 16 gigs and will be $499. It will go all the way up to 64 gigs for $699. They'll also have a WiFi and 3G version. They're partnering with AT&T on this with some pretty affordable plans. They have an unlimited plan for data for $30. If you only want to use 250 megs of data per month, that's $14.99. But if you want the WiFi 3G models, the 16 gig model starts at $629, and then jumps all the way up to $829 for the 64 gig WiFi and 3G model. Now overall the iPad, is it innovative? Yes. Have we seen anything like this before? We haven't. But is it really gonna be compelling, and will people really run to purchase this thing with a starting price of $499? We're just gonna have to wait and see. For CNET.com at the Yerba Buena Gardens I'm Brian Tong.