At Apple we belief privacy is fundamental human right.
We don't think you should have to make a trend off between great features and privacy.
We belief you deserve both.
Since the beginning, we've worked to help you keep your personal data under your control.
And over the years we've integrated powerful privacy controls into our operating systems, most recently adding privacy nutrition labels As an app tracking transparency.
Today, privacy is more important than ever.
Because when you use the internet and third party apps, you can be tracked by a complex ecosystem of data brokers and ad tech firms, often without your permission.
We don't think this is right.
We believe in protecting your privacy and giving you transparency and control over your information.
And to tell you about the new ways we're giving you even more control, here are Katie and Eric.
Thanks, Craig, let's start with mail.
If you're like me, you get a lot of marketing emails like this.
What you may not realize is that many of these emails, uses invisible pixels to collect information about your mail activity.
Like, when you open a message, and even your IP address, we think you should be able to choose whether to allow the Let's or not.
So now in the mail app, we're introducing mail privacy protection.
Here's what it does, it hides your IP address, So senders can't link it to your other online activity or determine your location.
And it prevents senders from seeing if and when you've opened their email.
So now you can catch up on email with greater peace of mind.>> Safari leads the industry in protecting you against cross site tracking with intelligent tracking prevention.
And this year we're making it even stronger by also hiding your IP address from trackers so they can't use it to link your activity across different sites or learn your location.
You can see which trackers are prevented from profiling you in the safari privacy report.
We wanted to bring this same transparency to apps use too.
So we're introducing the app privacy report.
This new section settings gives you an overview of how apps treat your privacy.
You can see how often apps use the permission you have granted to access your location, photos, camera, Microphone, contacts and more during the last seven days, and to find out who your data may be shared with, you can see all the third party domains the app is contacting.
So these are new privacy system controls.
Now, let's talk about Siri.
Series available across all of your Apple devices, allowing you to quickly get things done with gesture, voice, and series be used more than ever, on over 600 million devices each month.
We recently added more diverse Siri voice options and they sound incredible.
I'm Siri if you need anything, just ask.>> Now Siri has a ton of great new features this year, but today we want to focus on a major update to pripacy.
Series designed to process as much data on device as possible keeping your information private.
And with the power of the neural engine, we're able to do this more than ever.
Today we're introducing on device speech recognition.
This means that by default, your audio is all processed right on your iPhone or iPad.
This addresses the biggest privacy concern we hear for voice assistants, which is unwanted audio recording.
And this has some great benefits beyond privacy.
First, you can now make many.
Request without an internet connection, launch apps change settings, control music and more.
Second on device processing speeds things up.
Check this out.
I'll do a few requests back to back.
Turn on airplane mode.
To set a timer for 20 minutes, switch to dark mode.
Wake me up at 7am it's amazing how fast Syria is with on device processing.
So those are some of the powerful new privacy protections in mail, Safari and your apps along with on device speech recognition for Siri